33 replies
I have a website with tech and gadget tips for travelers. I'd like to get an email list, but I get no conversions on my lead box pop up offering lead magnets ranging from a free ebook to a free $20 uber pass along with a newsletter. I've tried FB boosted posts to get traffic to landing page with the same offers, but got very little traffic and no conversions.

I've tried Bing ppc, got a few clicks but no conversions using keywords I've gotten from Keyword Planner.

Any ideas?
#building #list
  • Profile picture of the author DWaters
    You may not have a site that is visually appealing enough to be interesting to the traffic you do get. Perhaps the lead magnet your using is not appealing enough. I am not at all a fan of pop ups of any find. Perhaps your lead pop up box is putting people off. Maybe you want to try a stationary lead capture form on the top right of the page or just a traditional squeeze page and try driving traffic there. Just my thoughts....
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    • Profile picture of the author todd001
      Originally Posted by DWaters View Post

      You may not have a site that is visually appealing enough to be interesting to the traffic you do get. Perhaps the lead magnet your using is not appealing enough. I am not at all a fan of pop ups of any find. Perhaps your lead pop up box is putting people off. Maybe you want to try a stationary lead capture form on the top right of the page or just a traditional squeeze page and try driving traffic there. Just my thoughts....
      Ok, thanks! I'm going to try a different WP theme for better visual appeal. I'll drop the pop up for now, go back to the sidebar and end-of-post sign in boxes.

      I'm considering ratcheting down my niche to something more narrow. It would probably mean a new domain and site, but since I've gotten zero results with my existing site, it can't get any worse.
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  • Profile picture of the author EPoltrack77
    What is the demand of your market! Try different things. Instead of a pop up box have a form right on your website above the fold.

    Could be your content on your webpage. Again is there a demand and are you solving a problem and providing a positive emotion!
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    • Profile picture of the author todd001
      Originally Posted by EPoltrack77 View Post

      What is the demand of your market! Try different things. Instead of a pop up box have a form right on your website above the fold.

      Could be your content on your webpage. Again is there a demand and are you solving a problem and providing a positive emotion!
      I'm mostly provided travel related tips. One of the most read articles was "Are hotel rooms sanitary?" They're not, by the way. I found that travelers, especially air travelers, are up 100 time more likely to catch colds or the flu, so I offered some tips and products (portable UV sterilizing lamps, sanitizing wipes).

      Most products I promote are Amazon things, they're all selling well, but some are sort of obscure, like light therapy glasses that help with jet lag and insomnia. So I'm sure there's a demand, I'm just not getting much engagement.

      I'll try the box in the sidebar, thank you!
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  • Profile picture of the author Randall Magwood
    Originally Posted by todd001 View Post

    I have a website with tech and gadget tips for travelers. I'd like to get an email list, but I get no conversions on my lead box pop up offering lead magnets ranging from a free ebook to a free $20 uber pass along with a newsletter. I've tried FB boosted posts to get traffic to landing page with the same offers, but got very little traffic and no conversions.

    I've tried Bing ppc, got a few clicks but no conversions using keywords I've gotten from Keyword Planner.

    Any ideas?
    How much money did you invest in Bing Ads, and how much clicks are a "few clicks"? So far the strategy sounds valid, you may be offering the wrong product. Have you tried JV's, Google Adwords, Facebook Ads, or advertising on sites in your niche that are non-competitive?
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    • Profile picture of the author todd001
      Originally Posted by Randall Magwood View Post

      How much money did you invest in Bing Ads, and how much clicks are a "few clicks"? So far the strategy sounds valid, you may be offering the wrong product. Have you tried JV's, Google Adwords, Facebook Ads, or advertising on sites in your niche that are non-competitive?
      I've spent no more than $100 on bing ppc ads. I've gotten around 300 clicks with two opt ins.

      I had my FB ad account banned, I'm still not sure why. I actually got them to urban me, so I have sparingly used boosted posts, but now I'm very afraid that I'm going to be permanently banned. I loved to use FB retargeting, but the last thing I want to do is violate some obscure policy and get permanently banned.

      I haven't used Adwords, but I think I'll set up a campaign today. No advertising on non competitive sites or JVs, but that's a good idea. Thank you!!!
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  • Profile picture of the author kingofthesouth
    Your website is geared for travelers right? Then you need to get the targeted traffic to it.
    Finding a specific mailing list of people who travel often would increase your opt ins a ton.
    Here is one source -->> https://www.infousa.com/product/travel-marketing-lists/

    I hope this helps you
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    • Profile picture of the author todd001
      Originally Posted by kingofthesouth View Post

      Your website is geared for travelers right? Then you need to get the targeted traffic to it.
      Finding a specific mailing list of people who travel often would increase your opt ins a ton.
      Here is one source -->> https://www.infousa.com/product/travel-marketing-lists/

      I hope this helps you
      Wow, that's a great tip!!! thank you!
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  • Profile picture of the author Steve L
    Originally Posted by todd001 View Post

    I have a website with tech and gadget tips for travelers. I'd like to get an email list, but I get no conversions on my lead box pop up offering lead magnets ranging from a free ebook to a free $20 uber pass along with a newsletter. I've tried FB boosted posts to get traffic to landing page with the same offers, but got very little traffic and no conversions.

    I've tried Bing ppc, got a few clicks but no conversions using keywords I've gotten from Keyword Planner.

    Any ideas?
    It seems to me you just haven't hit on an offer your market wants bad enough to exchange their email for. Keep testing!
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    • Profile picture of the author todd001
      Ok, thank you. I'll keep looking. I'm going through the Digital Marketer lab stuff, they do seem to have some good tips for finding lead magnets. I thought the free $20 Uber pass was pretty tempting, and I actually haven't really gotten enough traffic to that one to know whether it's got potential.

      I'll try using adwords to get traffic to that offer, I have it set up as a landing page. Can I use Adwords for landing pages?
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  • Profile picture of the author article1960
    Articles work well with a list, ezine + promotional page -
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  • Profile picture of the author wentzco
    I read an interesting case study by Stuart Walker. He turned off email pop-ups and used images that lead to dedicated opt in pages. Result was

    - increased subscriber rate

    - increased conversion rate

    - increased time spent on site by users

    - increased email open rate by subscribers

    - increased earnings per subscriber


    you can read the details at Case Study: How I Increased Email Optins By 13.67% By Killing Opt-In Pop Ups (And You Won't Believe What Happened To My Income) - NicheHacks


    I would imagine this tactic would work in any niche but testing out different lead magnets to see what works best needs to be done as you know. I like the $20 Uber pass but additional options on your site will appeal to different people.
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    • Profile picture of the author todd001
      that's a great tip. Thanks. I feel like I'm behind the curve on everything, trying what worked two years ago. The case study is just what I need.
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  • Profile picture of the author Rory Singh
    There are way too many 'unknown' variables regarding your content, your traffic, your lead capture locations on your site ETC.

    Your Keywords?

    How many clicks?

    Your Theme?

    Your Writing Style?

    ETC.
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    • Profile picture of the author celente
      Originally Posted by Rory Singh View Post

      There are way too many 'unknown' variables regarding your content, your traffic, your lead capture locations on your site ETC.

      Your Keywords?

      How many clicks?

      Your Theme?

      Your Writing Style?

      ETC.

      a smart post mate! :-)

      I see marketers whine and cry after they put up and test 1 page.

      That is sissy long sockings stuff

      We normally have to test about 8-9 versions of a landing page before we even start to see really good results.

      Plus 1 optin page, for building a list we are getting 58% conversion rates. its in a funny niche, but the only reason we are getting so high optin rates was not by chance.

      My assistant spent a totaly of 33 hours testing, and debugging, and all sorts of things before we found a winner.

      I can tell you list building is not easy, as people make it out to be.

      Plus on that test, we kept nailing the optin rates of about 33%, which is ok, but then test, test, testing till we were blue in the testicles from sitting down to long, and we blew all the figures out of the ball park.

      Before our 58% optin conversions, our highest was about 32% - 33%.... and then we really secretly stumbled on our 58% one. WOW!

      It was awesome, but shows, if we stopped testing, we would have just had to reserve for those 33% conversion....... but with testing, we DOUBLED that....to nearly 60%

      So you see how basically testing will now.....


      - DOUBLE OUR OPTINS
      - DOUBLE OUR EMAIL LIST
      - DOUBLE OUR SUBSCRIBERS
      - DOUBLE OUR BUSINESS
      - MOST LIKELY DOUBLE OUR SALES.

      I did not want to get off track, but if you are reading this thinking building a list if about whacking up a crappy optin page, and hoping for the best, you are DEAD wrong.

      Never stop testing OPTIN or SQUEEZE pages, eventually you will stumble on one, that will out blow all your others, but the key here is TEST, TEST, TEST, TEST,

      in marketing, testing, is where the BIG MONEY and PROFITS are made. Intermedieate marketers who never test, always do mediocre, where as the testing nuts, always do CRAZY well.

      Hope this helps.
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      • Profile picture of the author todd001
        Originally Posted by celente View Post

        a smart post mate! :-)

        I see marketers whine and cry after they put up and test 1 page.

        That is sissy long sockings stuff

        We normally have to test about 8-9 versions of a landing page before we even start to see really good results.

        Plus 1 optin page, for building a list we are getting 58% conversion rates. its in a funny niche, but the only reason we are getting so high optin rates was not by chance.

        My assistant spent a totaly of 33 hours testing, and debugging, and all sorts of things before we found a winner.

        I can tell you list building is not easy, as people make it out to be.

        Plus on that test, we kept nailing the optin rates of about 33%, which is ok, but then test, test, testing till we were blue in the testicles from sitting down to long, and we blew all the figures out of the ball park.

        Before our 58% optin conversions, our highest was about 32% - 33%.... and then we really secretly stumbled on our 58% one. WOW!

        It was awesome, but shows, if we stopped testing, we would have just had to reserve for those 33% conversion....... but with testing, we DOUBLED that....to nearly 60%

        So you see how basically testing will now.....


        - DOUBLE OUR OPTINS
        - DOUBLE OUR EMAIL LIST
        - DOUBLE OUR SUBSCRIBERS
        - DOUBLE OUR BUSINESS
        - MOST LIKELY DOUBLE OUR SALES.

        I did not want to get off track, but if you are reading this thinking building a list if about whacking up a crappy optin page, and hoping for the best, you are DEAD wrong.

        Never stop testing OPTIN or SQUEEZE pages, eventually you will stumble on one, that will out blow all your others, but the key here is TEST, TEST, TEST, TEST,

        in marketing, testing, is where the BIG MONEY and PROFITS are made. Intermedieate marketers who never test, always do mediocre, where as the testing nuts, always do CRAZY well.

        Hope this helps.

        It helps ENORMOUSLY! Thank you!
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      • Profile picture of the author todd001
        Originally Posted by celente View Post

        a smart post mate! :-)

        I see marketers whine and cry after they put up and test 1 page.

        That is sissy long sockings stuff

        We normally have to test about 8-9 versions of a landing page before we even start to see really good results.

        Plus 1 optin page, for building a list we are getting 58% conversion rates. its in a funny niche, but the only reason we are getting so high optin rates was not by chance.

        My assistant spent a totaly of 33 hours testing, and debugging, and all sorts of things before we found a winner.

        I can tell you list building is not easy, as people make it out to be.

        Plus on that test, we kept nailing the optin rates of about 33%, which is ok, but then test, test, testing till we were blue in the testicles from sitting down to long, and we blew all the figures out of the ball park.

        Before our 58% optin conversions, our highest was about 32% - 33%.... and then we really secretly stumbled on our 58% one. WOW!

        It was awesome, but shows, if we stopped testing, we would have just had to reserve for those 33% conversion....... but with testing, we DOUBLED that....to nearly 60%

        So you see how basically testing will now.....


        - DOUBLE OUR OPTINS
        - DOUBLE OUR EMAIL LIST
        - DOUBLE OUR SUBSCRIBERS
        - DOUBLE OUR BUSINESS
        - MOST LIKELY DOUBLE OUR SALES.

        I did not want to get off track, but if you are reading this thinking building a list if about whacking up a crappy optin page, and hoping for the best, you are DEAD wrong.

        Never stop testing OPTIN or SQUEEZE pages, eventually you will stumble on one, that will out blow all your others, but the key here is TEST, TEST, TEST, TEST,

        in marketing, testing, is where the BIG MONEY and PROFITS are made. Intermedieate marketers who never test, always do mediocre, where as the testing nuts, always do CRAZY well.

        Hope this helps.
        That's great, thank you!!
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      • Profile picture of the author Hunter MI
        Originally Posted by celente View Post

        a smart post mate! :-)

        I see marketers whine and cry after they put up and test 1 page.

        That is sissy long sockings stuff

        We normally have to test about 8-9 versions of a landing page before we even start to see really good results.

        Plus 1 optin page, for building a list we are getting 58% conversion rates. its in a funny niche, but the only reason we are getting so high optin rates was not by chance.

        My assistant spent a totaly of 33 hours testing, and debugging, and all sorts of things before we found a winner.

        I can tell you list building is not easy, as people make it out to be.

        Plus on that test, we kept nailing the optin rates of about 33%, which is ok, but then test, test, testing till we were blue in the testicles from sitting down to long, and we blew all the figures out of the ball park.

        Before our 58% optin conversions, our highest was about 32% - 33%.... and then we really secretly stumbled on our 58% one. WOW!

        It was awesome, but shows, if we stopped testing, we would have just had to reserve for those 33% conversion....... but with testing, we DOUBLED that....to nearly 60%

        So you see how basically testing will now.....


        - DOUBLE OUR OPTINS
        - DOUBLE OUR EMAIL LIST
        - DOUBLE OUR SUBSCRIBERS
        - DOUBLE OUR BUSINESS
        - MOST LIKELY DOUBLE OUR SALES.

        I did not want to get off track, but if you are reading this thinking building a list if about whacking up a crappy optin page, and hoping for the best, you are DEAD wrong.

        Never stop testing OPTIN or SQUEEZE pages, eventually you will stumble on one, that will out blow all your others, but the key here is TEST, TEST, TEST, TEST,

        in marketing, testing, is where the BIG MONEY and PROFITS are made. Intermedieate marketers who never test, always do mediocre, where as the testing nuts, always do CRAZY well.

        Hope this helps.
        All this is very true. You have to test.

        But I'd be willing to go out on a limb and say that your landing page doesn't build enough trust for what you are asking.

        That or they just don't believe that you are going to give them $20 in an uber pass when you sign up for the newsletter (that's how I understood what you said at least), which sounds way too good to be true. So there's no way I'd give you my email.

        Just a thought from a generally skeptical guy
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  • Profile picture of the author limitbreaker
    If you've tried FB ads and Bing ads and there not working. Then something is seriously wrong somewhere.
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  • Profile picture of the author Brent Stangel
    Can I use Adwords for landing pages?
    I strongly suggest you contact Adwords and tell them what you want to do and they will guide you with best practices.

    They may even be able to help you optimize your campaign and they will certainly know what you can and can't use Adwords for.
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author JohnMcCabe
    Originally Posted by todd001 View Post

    Ok, thank you. I'll keep looking. I'm going through the Digital Marketer lab stuff, they do seem to have some good tips for finding lead magnets. I thought the free $20 Uber pass was pretty tempting, and I actually haven't really gotten enough traffic to that one to know whether it's got potential.

    I'll try using adwords to get traffic to that offer, I have it set up as a landing page. Can I use Adwords for landing pages?
    My reaction would be "how does he plan to pay for that free Uber pass? He's not doing it out of generosity, so he must have a catch that pays for those Uber passes. No, thanks."

    AFAIK, Adwords frowns on sending people to a pure squeeze page with no real content. A landing page with your offer along with actual, valuable content is a horse of another color. As Brent said, ask the people at Adwords for an opinion.
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  • Profile picture of the author celente
    basically it boils down to many things.

    But you need better copy, and better testing for optins.

    As a marketer, I already do well, but most my day come down to testing, testing and testing.

    You cannot simply slap up one or two pages, they do not work and say CHIT, this stuff sucks.

    Test till your ass is numb. Its normally the ideas we do not think will work, will end up winning and work the best.

    That is why you must test everything sideways, backwards, and even hire a copywriter, to help with your communication with your readers.
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  • Profile picture of the author Claudio Sabato
    Have you ever tried asking people you know for feedback about your landing page ?

    Most of the time we think that our landing page is perfect because we have created it. It becomes challenging to identify things that might be wrong with
    it.

    Ask people you know questions like:

    1) What do you think about this page ? (don't give them any hint, let them come up with a genuine suggestion)
    2) Would you enter your email address ? If 'Yes' why ? If 'No' why ?
    3) Is there anything in this page that makes you feel uncomfortable ?
    4) What would you change ? (split test based on their inputs)

    You will be surprised by the amount of tips you will get from friends / family and most of the time you will realise that you would have never thought about those improvements without their feedback, that's why market research is important.

    Once you create 3-4 versions of your landing page start driving traffic...focus on one traffic method you feel comfortable with and initially focus only on getting targeted clicks consistently instead of focusing on clicks, opt-ins, conversions, etc...it's just too much all together.

    Focus on one step at the time to optimise your sales funnel and then move to the next one once you master the previous step.
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  • Profile picture of the author ChrisBa
    Originally Posted by todd001 View Post

    I have a website with tech and gadget tips for travelers. I'd like to get an email list, but I get no conversions on my lead box pop up offering lead magnets ranging from a free ebook to a free $20 uber pass along with a newsletter. I've tried FB boosted posts to get traffic to landing page with the same offers, but got very little traffic and no conversions.

    I've tried Bing ppc, got a few clicks but no conversions using keywords I've gotten from Keyword Planner.

    Any ideas?
    How much traffic does your website get? can you show us an example of your lead box pop up?
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  • Profile picture of the author YourIMSpecialist
    Use your Instagram account to attract people to your main landing page. Travel related hashtags are extremely popular on Instagram. Here are some that I found for you (the # is how many times the hashtags have been used):
    #travel 95,084,028
    #travelingram 4,864,725
    #travelphotography 3,125,706
    #travelgram 15,243,330
    #travelingram 14,398,760
    #travelling 10,404,984
    #traveler 4,207,373
    #traveller 2,827,491
    #travels 1,863,541
    This is just a very small sample of the hashtags you can use on to draw visitors to your site.
    hope this helps
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    • Profile picture of the author hermanjate
      Originally Posted by YourIMSpecialist View Post

      Use your Instagram account to attract people to your main landing page. Travel related hashtags are extremely popular on Instagram. Here are some that I found for you (the # is how many times the hashtags have been used):
      #travel 95,084,028
      #travelingram 4,864,725
      #travelphotography 3,125,706
      #travelgram 15,243,330
      #travelingram 14,398,760
      #travelling 10,404,984
      #traveler 4,207,373
      #traveller 2,827,491
      #travels 1,863,541
      This is just a very small sample of the hashtags you can use on to draw visitors to your site.
      hope this helps

      this is much appreciated bro
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  • Profile picture of the author gnraj
    Originally Posted by todd001 View Post

    I have a website with tech and gadget tips for travelers. I'd like to get an email list, but I get no conversions on my lead box pop up offering lead magnets ranging from a free ebook to a free $20 uber pass along with a newsletter. I've tried FB boosted posts to get traffic to landing page with the same offers, but got very little traffic and no conversions.

    I've tried Bing ppc, got a few clicks but no conversions using keywords I've gotten from Keyword Planner.

    Any ideas?
    I would try below things,

    1. Have some funny videos, they can engage them a lot(Use them wisely though)
    2. Have links to find best travel deals, visitors may come back if u guide them for better travel deals ( Though little off topic, you can still get benefited)
    3. Try contacting travel sites & get ur website posted on their site (like Expedia, Hotwire, etc.,) (Make sure your content is decent)
    You may not be able to get immediate sales, but you may get Targeted & quality leads (again based on the content though) which u can use later.
    4. Tweak ur opt-in page & try ask what ur visitors r looking for ...

    Forget that u at the creator & try to sniff around ur site. U may know what's missing to get u opted in ...
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  • you can do solo ads with reputable vendors
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  • Profile picture of the author GetPLRhere
    It might be your freebie that is not intriguing, or your sales copy that needs tweaking.

    You have to tempt them to sign up. Keep changing your sales copy, do the PPC again, see what happens. You might have to try it several times.
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  • Profile picture of the author JohnMcCabe
    celente is dead on when he says that most marketers only try 1 page. And many, many times, they don't put all that much thought into creating that page.

    They hear someone say "model success" and interpret that to mean finding 4-5 supposedly successful pages by assorted gooroos, and using them to create a mashup of stuff that "has to work or so-and-so wouldn't use it".

    When the mashup doesn't work, they assume that the gooroos have secrets that they don't want "the people" (sometimes "the People") to have.

    My advice is to start with a basic framework and some knowledge of the market to create test pages that are made specifically for your niche and objective. Start by testing the big things, like your headline, offer or call to action, and realize that changing, say, a call to action may change the response of a headline.

    Realize also that your landing page isn't a discrete element, existing in a vacuum. It's a step along a path, starting with whatever exposes people to your link, through the landing page, all the way to your end goal. Sometimes you can change a losing landing page to a winner by changing the traffic source, or vice versa.
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  • Profile picture of the author imdonabella
    It could also be your message or the headline in your Boosts Post or Ads that needs improvement. The headline or the message is one of the reasons why people will click on your ads and opt in to your email.
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  • Profile picture of the author Gabbarsingh
    Can someone tell me honestly how important is building a list from numbers 1 to 10 ..where 10 is - you really need to build this thing.

    Because building a list and emailing a list is much more work than you think it is or sounds to be more easy
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    • Profile picture of the author imkingcash
      Building a list is very important because it allows you to further convince your audience on a good reason to buy. I call this "taking your audience on a journey". This is what increases your opt-in rate.
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