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Your thoughts/advice please.

by laurenceh
7 replies


(I will be using fictional examples in this post)

So i find a longtail keyword, lets say, "find a gym club".

This will have massive worldwide searches and will be very competetive.

However i then try "find a gym club bristol/reading" or wherever the place may be and find a high number of searches but not much in the way of competition.

So i want to build a niche site about "gym clubs" and finding the best one, whatever.

I know i can get alot of traffic by targeting "gym clubs bristol" etc.

So what is my best form of attack. Can i write general articles about the subject and and use the keyword with the area in the title?

Should i literally write articles specifically about gyms in whatever area i'm talking about?

Or can i write say one article and just change the area name for each submission??

I hope this make sense.

I really want to know anything to do or not do when targetting a keyword with an area name attached to it, so i can get into a competetive type niche, but increase my chances by targeting specific locations.

Anyone done anything similar?
#thoughts or advice
  • Profile picture of the author WarriorMaster
    Hey,

    lets say you want to target "find a gym club bristol" then you automatically try to rank for "find a gym club" but with "find a gym club bristol" you have a bigger chance of getting a piece of the pie.

    I would recommend not only articles, make linkwheels and socialize on web 2 prosperities.

    Hope this helps
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  • Profile picture of the author Zeus66
    If you're going to write articles for article marketing, don't make them specific to a geographic area (like Bristol). This will limit the chances of someone republishing the article on their own blog/site, which will limit the number of backlinks. It will also greatly reduce the number of readers because why would I care about gym clubs in Bristol if I don't live in or around that town?

    So I would keep articles used for marketing to the broad keyword approach. But then I'd engage in a sustained backlink building campaign and target that geo keyword in the anchor text. If there isn't much competition for it, your site should rank very quickly.

    On your site, use the geo keyword in the title & meta description and keywords tags. Then use it a few times in the homepage copy. That should be plenty of on-page SEO for a keyword with minimal competition.

    John
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  • Profile picture of the author laurenceh
    Ok Zeus i get what you say.

    What i wanted to do was drive all the traffic to a site based on all "gym clubs" for example where they would sign up to a national cpa offer of a month membership at their local "fat boy gym".

    If i tried to compete in google with the search term "gym clubs" id be smashed by the competetition. SO my idea was to gain all the traffic from people searching for the term "gym clubs in ......" and drive them to the central site.

    This way id be able to catch a load of traffic from people searching the term with their area. Do this with hundreds of areas and get alot of traffic.

    Maybe i'm putting two and two together and making twenty.

    Not sure!
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  • Profile picture of the author Zeus66
    That sounds like a great plan! If that particular chain of gyms that you mentioned for the CPA offer has a directory of cities they're in, that would really get you moving fast. Just a quick check of the keywords for those cities and off you go. Nice!

    Good luck with it,
    John
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  • Profile picture of the author laurenceh
    So (sorry being dim/new) at what point would i start capitalising on the geographic searches? Once they get to the cntral site where the offer is, it will be a general site not specific to a location, so i will be using the geographical searches to GET people to the site.

    Since we rightly suggest having articles with "gym clubs bristol" would limit our readers within the article site, how can we target the geo phrase?

    I was thinking that when someone types "gym club bristol" being that its not very competetive thats where my article may come up in the search engine. Do you still think articles would not be a good idea?

    I just need to figure out where to target my geo phrase to get the traffic to the central and thought articles , videos etc using geo phrase would be the way.

    This make more sense?
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  • Profile picture of the author Zeus66
    I think you'd be best served setting up a simple WP blog or static site that just goes over the highlights of the CPA offer's best benefits on the homepage and targets the more general gym clubs keyword (not geo targeted). Set up individual pages within your blog for each city you target. So one page would be about "gym clubs in Bristol." The next page in your blog would be about "gym clubs in Los Angeles." And so on. One site with several pages focused just on that particular city. And only use cities that the CPA offer includes and that get enough searches to be worth your while.

    Then I'd really focus on getting backlinks using the geo keywords as anchor text so each of those pages in your blog will get ranked nicely. For the homepage, of course, get backlinks using the general keyword instead of one that's geo targeted.

    You could use the more general keywords for article marketing and link to the homepage.

    Hope that's clear. That's what I would probably do. Should be a good model.

    John
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  • Profile picture of the author laurenceh
    Think i'm with ya now zeus.

    Fairly positive i think.

    Seems to be a model that could be adapted to a range of niches too.

    Time to get to work then!!!!
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