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Using video? No? Here's why you should

by barbling
5 replies
The plain facts are....

Video is hugely popular.

And even if you hate being in front of a camera, if you want to increase your bottom line...

You need to add it to your offerings.

Did you know that more than 78% of B2B marketers....

...use video in their content marketing?

http://wistia.com/blog/ann-handley-v...tent-marketing

has a great description of how

Video
Graphics
Audio
Text

Can all enhance one another. And because video is now mobile friendly....

Using it is more important than ever!

One of my fav resources for video marketing is

ReelSEO

Its helpful even for newbies!

What's yours?

Enjoy!
#video
  • Profile picture of the author RyleyDonkersgoed
    I agree Barb. Video is extremely powerful and more people should implement it. If you get on video people will see you are a real person and this can build trust. Video also is a great way of getting leads if you upload your videos to YouTube and Facebook.
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  • Profile picture of the author kilgore
    Sure. In an ideal world everyone would be creating professional quality videos as part of their marketing efforts. But this isn't an ideal world.

    Time is limited. People have different talents. Different customers respond differently to different marketing channels and marketing methods.

    Moreover, with all the videos being produced by professionals and amateurs alike, the expectations viewers now have for the quality of what they watch has never been higher. I've seen production values on throwaway YouTube videos that put A-list Hollywood films to shame.

    Clearly not every video has to be as good as a Hollywood production. But they do have to be good. If the writing, editing or the on-screen talent aren't compelling, you're viewers are going to change the channel or click away.

    I'm not arguing that video isn't an effective marketing strategy for those who do it right. But as with anything in business, the trick is in "doing it right" and usually it's not so much a question of what you do, but how well you do it.

    So if you've got the means, talent and time -- or can develop the means, talent and time -- by all means pursue video. But if video isn't your thing, that's OK too. Far more important than making sure that you pursue whatever the latest marketing trends are is finding and exploiting your own competitive advantage. What do you have to offer that sets you apart from your competition? If video is a part of that, great. But if your time and budget are better spent writing killer marketing emails, posting on social media, or buying ads you'll almost certainly get better results doing what you do well rather than creating low-quality videos just because you read on some forum that "video is hugely popular".
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  • Profile picture of the author Kurt
    Originally Posted by barbling View Post

    The plain facts are....

    Video is hugely popular.

    And even if you hate being in front of a camera, if you want to increase your bottom line...

    You need to add it to your offerings.

    Did you know that more than 78% of B2B marketers....

    ...use video in their content marketing?

    Why You Should Make Video Part of Your Content Marketing | Wistia Blog

    has a great description of how

    Video
    Graphics
    Audio
    Text

    Can all enhance one another. And because video is now mobile friendly....

    Using it is more important than ever!

    One of my fav resources for video marketing is

    ReelSEO

    Its helpful even for newbies!

    What's yours?

    Enjoy!
    I'm a little biased, but my favorite video making and marketing resource is the Warrior Forum's High Voltage Video Forum.

    Video doesn't have to be "perfect" with high production standards. As a matter of fact, often just the opposite is true. It's the content that usually matters most, not the production values. You also don't have to be on screen. There's many popular videos without anyone on screen.

    IMO, in most cases audio is the most important part of video, with the visuals primary purpose to hold the attention of the viewers and to enhance the audio content. Of course, funny cat videos are pretty much all about the visual, but they tend to be the exception.

    Video with audio can also be faster and more forgiving than other types of content. With audio, you don't need to worry about spelling and grammar isn't nearly as important as it is with text content. For example, with audio/video you don't need to worry about whether to use to, too, two or they're, there, their. And it doesn't matter if your bear is bare.

    Video also tends to outperform text for social media engagement and will often have a better ROI with PPC advertising on FB, Twitter, etc. And with video, you can use Youtube's advertising with is usually a fraction of what Adwords costs per click.
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    • Profile picture of the author art72
      Originally Posted by Kurt View Post

      I'm a little biased, but my favorite video making and marketing resource is the Warrior Forum's High Voltage Video Forum.

      Video doesn't have to be "perfect" with high production standards. As a matter of fact, often just the opposite is true. It's the content that usually matters most, not the production values. You also don't have to be on screen. There's many popular videos without anyone on screen.

      IMO, in most cases audio is the most important part of video, with the visuals primary purpose to hold the attention of the viewers and to enhance the audio content. Of course, funny cat videos are pretty much all about the visual, but they tend to be the exception.

      Video with audio can also be faster and more forgiving than other types of content. With audio, you don't need to worry about spelling and grammar isn't nearly as important as it is with text content. For example, with audio/video you don't need to worry about whether to use to, too, two or they're, there, their. And it doesn't matter if your bear is bare.

      Video also tends to outperform text for social media engagement and will often have a better ROI with PPC advertising on FB, Twitter, etc. And with video, you can use Youtube's advertising with is usually a fraction of what Adwords costs per click.
      Timing couldn't be anymore perfect barb!

      I am the epitome of the camera-phobic-petrified-freak who for some unknown reason does not like the way I look externally in the mirror, on camera, or in considering doing video... as I happen to know, I could be uglier, lol.

      Just 2 days ago, I was swiping sales page content... (btw, thank-you for that post too, as it hit the WF as I was swiping, lol)) and in my research stumbled upon Tai Lopez's 67-Steps in CB marketplace.

      Oddly enough... he didn't have any affiliate tools, so I took a looksy at his main offering (VSL and transcript) - and within minutes... I was like "WHOA... this guy is a reflection of how I see myself" - not perfectly spoken, not exactly a lady killer (sorry Tai... just an opinion) and as spaz-matic as I am with all the topics I want to cover... this guys intro video just felt too familiar... and I don't mean from being SOLD position, but rather from a; "This is what I need to build perspective!"

      The point being, I actually wanted to go buy a cheap white board... and start recording all the crap that I've filled my mind with... and see what happens?

      So in short, be it strange indeed... though I don't have a hot blonde or a 548 Spider from which to broadcast my messages... I do have a cell phone and a 1/2 brain... and that might just do the trick.

      I was so awestruck and even questioned; "Is this guy really this smart?" - it kept me watching... which eventually, convinced me, this guys a freaking genius!

      How I never stumbled upon him prior... is beyond me. Don't get me wrong, I don't want to be him, and I really don't even want to buy his stuff... (well, I do want the speed-reading bonus thingy, lol) - I do want to 'borrow' a few pages from his 'seemingly different' approach.

      He not only piqued my curiosity in that video, he indirectly gave a sense of direction, and influenced a belief, as to "how to package" my offerings.

      Sure, I'm still sleeping on the edge of insanity, in a 3/2 double-wide trailer, don't even have $47 bucks to my name at the moment, and although every time I try to record a video it turns into a comedy skit to 'mask' my underlying fears... I think, I am going to start facing those superficial fears... and force myself to overcome that 'phobia'... who knows, I might become so widely hated (lol) it could lead to stupor-stardom, lol.

      All kidding aside... yes, I think video is a MUST! - and I'm scared shipless to sail that sea... but, I'm gonna do it... cause the TRUE NORTH of marketing requires it!

      Another awesome share barb... thank-god for the few here who still follow the old school WF trends... or I'd have checked out a long time ago from this place, lol.

      Art

      PS - to answer the question.. I've been looking into James Wedmore's YouTube training, as it seems affordable, and straight forward... a good place to start, I think.
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      • Profile picture of the author Hunter MI
        Great points being made here, but I'd like to point out that not all video has to be made with amazing professional quality.

        Take a look at Gary Vee.

        A lot of his interview videos could be done with a lighting kit and a new iPhone.

        Minus the intro which takes some editing, but you don't need to do that.

        Just make sure your video answers a question or addresses a pain point of your audience.
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