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How Much Will Your Readers Pay For An E-Book ?

by CityCowboy
39 replies
Hey,

I have a true story to share with the world, that I think a lot of people will relate to, combined with other scientific data to make my explaining more accurate and trustworthy.

The Ebook is going to be very informative, with more than 90 pages, however, I'm still not sure how much should I charge for this E-book!

There is a Research on this that shows that $7.50 is viewed as high(but still reasonable), while $9.95 is viewed as too expensive for an e-book.

I would like to hear the thoughts of fellow authors and online marketers on the reasonable price that I should charge for ?

Thanks
#ebook #pay #readers
  • Profile picture of the author Olavski
    Between $7 and $67 are quite normal prices for ebooks. But it depends on your niche and your audience. I wouldn't sell $67 ebook to people who are trying to train their chihuahua .
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    • Profile picture of the author CityCowboy
      Originally Posted by Olavski View Post

      Between $7 and $67 are quite normal prices for ebooks. But it depends on your niche and your audience. I wouldn't sell $67 ebook to people who are trying to train their chihuahua .
      Well my niche is health and beauty, and my audience are both men and women equally, Look at what Amazon have to say about this: ''Amazon says its data shows if you priced an e-book at $14.99 and would have sold $100,000 of it at that price, you'd sell $179,000 of that same e-book if you cut the price to $9.99''.
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      • Profile picture of the author 1Bryan
        Originally Posted by CityCowboy View Post

        my audience are both men and women equally,
        Guarantee you that's not true. Anytime you think your audience is that broad? It's a problem. Nothing is a 50/50 split.

        P.S. No one here knows the answer. You have to test. That's it. No shortcuts.
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        • Profile picture of the author CityCowboy
          Originally Posted by 1Bryan View Post

          Guarantee you that's not true. Anytime you think your audience is that broad? It's a problem. Nothing is a 50/50 split.

          P.S. No one here knows the answer. You have to test. That's it. No shortcuts.
          Why would you say that, I believe my target audience is that broad, of course I'm a man so it makes sense to target men, however I believe women too can benefit from my products.
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          • Profile picture of the author 1Bryan
            Originally Posted by CityCowboy View Post

            Why would you say that, I believe my target audience is that broad, of course I'm a man so it makes sense to target men, however I believe women too can benefit from my products.
            Good luck with that. Yep. Your product is for everyone.

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            • Profile picture of the author CityCowboy
              Originally Posted by 1Bryan View Post

              Good luck with that. Yep. Your product is for everyone.
              I'm not sure if that is sarcasm or not, don't believe those self-claimed experts who say that you should only target one gender!!

              Of course, if you're website is about make-up, it makes sense to target women. However if you're not sure what is you're target is, or you're product is about something that is both beneficial for men and women... Then PLEASE don't limit your profit!
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  • Profile picture of the author Zodiax
    Charge it at 1 million pounds.
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  • Profile picture of the author Olavski
    If you want to sell it on Amazon, I would price it cheap too. If you were selling it from you're own website with a sales page, you can sell it for much more. I recommend to look for a similar product in your niche on CB. Then copy their price.
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  • Profile picture of the author ydsimple
    Health niche is not that cheap so I would recommend price range $37 to $97, people are ready to spend money on their health. Thanks
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  • Profile picture of the author BradVert2013
    If you publish on Amazon, your price will have to be lower. But if you publish on your own platform then you can get away with charging $30+ for an ebook. I've seen many successful ebooks being sold in the $50 because they provide a lot of value.
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  • Profile picture of the author art72
    While I have yet to conquer that molehill, my first eBook in designed, being re-written in a more informative and authoritative voice, and it will be offered 101% FREE!

    Now, with that being said; the eBook I'm writing is like a 'test drive' or 'free trial' to establish and do a few things;

    1.) Build an email subscriber list based upon my 'avatar' (target audience) and deliver a HUGE amount of value, while enabling me to; "separate the wheat from the chaff" - or- segment the action takers from the freebie seekers

    2.) Inside the book there is a "triple play" - it engages them, arms them with knowledge, and invites them to explore deeper into the tools, resources, and proven art and science of 'applying' these strategies in daily life.

    3.) It contains an 'upsell' built-in for $47 on the front end, and a discounted $20 off on the down sell... for $27 (*which includes both an announced bonus, and a surprise bonus upon delivery) to ensure they get 10x the value!

    4.) The main focus is on the email follow ups and offering other paths that segment the list into primary categories (based on reader interest and desired outcomes) - so, the whole front end mechanics of it... is just a piece of a much bigger engine... fueled by list building.

    Now, I see it like this, if you give the eBook away... and encourage others (*JV's and affiliates) to share it, give it away, and offer them 75% commissions on $47 - they make $35.25 per sale (on the front end) or $20.25 on the discounted (down-sell)

    So... I stand to earn $11.25 on the FE affiliate offering (*less network fees, processing, etc..) so, really I'll make roughly $9.95 give or take a few pennies.

    On the downsell... through an affiliate sale... I stand to earn $6.75 or ballpark at or around $4.95 per affiliate sale.

    While I can only hope my abilities match my studies, and my writings move people to action, even if I personally only sell 1000 copies over 12 months @ and average of $37 per direct sale... that's $37,000

    However, inside the eBook a few 3rd party goods and services are mentioned and include my affiliate links... which even with a small percentage of sales could add more revenue, some of which is recurring as the service providers offer ongoing monthly (or recurring) commissions should I successfully refer new buyers.

    Aback that base plan with video tutorials, audio, and a members area that will follow the tone of the free eBook... and my goal is to be at or around the $250k mark by April 22nd, 2017 of next year, on my 45th birthday, by lunch time, where I hope to be on a beach in Maui sipping a rum-runner and eating lobster or Mahi-Mahi.. and my wife! (oops...slip of the tongue there, I meant to say; with my wife, )

    Meanwhile, I often ask myself where the greater rewards come into play... selling the eBook for $7 or using it as a FREE list-building tool that if constructed correctly, can by far exceed my goal of $250k... yet, most will argue "it's impossible" considering I am dead broke, unemployable, and in essence... the most FREE I've ever been.

    The only component not currently in my possession, is the money... which I am coming to believe is just waiting for me to come collect it!

    Alright, all the cocky chatter aside, I am going to do exactly what I stated above, the only 'grey area' rests in "How well I do it" and "How long it will take me" to encourage others to do the same?

    I suggest developing a 'deeper plan' - if you just sell a $7 eBook on Amazon... (*which I believe is profitable) - you are leaving a ton of money on the table!

    Just my 2 cents... cause that's about all I got right now, lol.

    Art
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  • Profile picture of the author Frank Donovan
    Originally Posted by CityCowboy View Post

    I have a true story to share with the world, that I think a lot of people will relate to, combined with other scientific data to make my explaining more accurate and trustworthy.

    The Ebook is going to be very informative, with more than 90 pages, however, I'm still not sure how much should I charge for this E-book!

    There is a Research on this that shows that $7.50 is viewed as high(but still reasonable), while $9.95 is viewed as too expensive for an e-book.

    I would like to hear the thoughts of fellow authors and online marketers on the reasonable price that I should charge for ?
    You won't arrive at a price by asking strangers how much they'd charge for one of their products. Every situation is going to be different.

    But forget about any standard price for ebooks. All Amazon will give you is their own historical price data based on their own, unique selling platform and marketing philosophy. Unless you want to get lost in the crowd, you need to differentiate yourself. In any case, the real question you need to address is how much would prospects in your target market pay for the solution you're providing.

    If you have a solution to a health or beauty problem, that's potentially valuable. If you have an interesting story concerning your experience, start a blog and chronicle it, collecting followers along the way. Then you'll have a ready market for your product(s).

    However, if you think you have a groundbreaking secret to reveal, go and talk to the largest publisher you can find that's already established in the niche, and see if you can cut a deal.
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  • Profile picture of the author Steve B
    Originally Posted by CityCowboy View Post

    I would like to hear the thoughts of fellow authors and online marketers on the reasonable price that I should charge for ?

    CityCowboy,

    You're not thinking like a seasoned Internet marketer.

    First, why do you believe that other marketers can advise you on the correct price for your ebook ? Especially when they haven't seen it, read it, and don't know what the benefits to the buyer may be? No one can tell you with any certainty what you should be asking. $7 is way too much if your book is worthless. $500 would be a bargain for the buyer if the benefits received are that important to him.

    Second, if you listen to Amazon, you'll be pricing your book to fit their standardized pricing structure which is certainly not a true reflection of what great digital information is worth. Amazon's bread and butter is having consumers as loyal customers. They would love to give away your book if it meant gaining new customers for their other income streams.

    Third, and this is important . . . who says your digital information has to be in the form of an ebook? Why can't your content be contained in an e-course, a paid membership site, or as a part of your mentoring or coaching? Your content can be any of those things . . . all of which can have a much higher perceived value than a short ebook.

    Only you can make important decisions about your own products. I'm here to tell you that you have a whole lot of options as a product creator. If you product information is really valuable and solves some "high anxiety or stress" types of problems for the reader, there is no reason on earth that you can't discover a way to get paid what the information is really worth.

    Think like an Internet marketer.

    Steve
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    • Profile picture of the author CityCowboy
      Originally Posted by Steve B View Post

      CityCowboy,

      You're not thinking like a seasoned Internet marketer.

      First, why do you believe that other marketers can advise you on the correct price for your ebook ? Especially when they haven't seen it, read it, and don't know what the benefits to the buyer may be? No one can tell you with any certainty what you should be asking. $7 is way too much if your book is worthless. $500 would be a bargain for the buyer if the benefits received are that important to him.

      Second, if you listen to Amazon, you'll be pricing your book to fit their standardized pricing structure which is certainly not a true reflection of what great digital information is worth. Amazon's bread and butter is having consumers as loyal customers. They would love to give away your book if it meant gaining new customers for their other income streams.

      Third, and this is important . . . who says your digital information has to be in the form of an ebook? Why can't your content be contained in an e-course, a paid membership site, or as a part of your mentoring or coaching? Your content can be any of those things . . . all of which can have a much higher perceived value than a short ebook.

      Only you can make important decisions about your own products. I'm here to tell you that you have a whole lot of options as a product creator. If you product information is really valuable and solves some "high anxiety or stress" types of problems for the reader, there is no reason on earth that you can't discover a way to get paid what the information is really worth.

      Think like an Internet marketer.

      Steve
      Well, every author would love to make money from his books, in fact, I have seen people charging tons of money for their digital products, but they also have to deal with tons of refunds.

      You have been in this forum before me, and you are definitely more knowledgeable in Internet Marketing more than me, however, I still believe that a BOOK has more VALUE than any other source of knowledge... This is especially true to self-taught people who mostly gain knowledge of their field from books, heck even me before I got into Internet Marketing, the first thing that came to my mind is to read as much information about this field as possible, and I still to this day prefer to read a good ebook more than an e-course or anything else.

      Not all e-books are short, some might even exceed 300 pages, and let me tell you something, I have read more than 500 books in my life, and I sometimes get shocked of the value the author is sharing, that you can't possibly find anywhere on the world wide web.

      There is a very famous saying: ''If you want to keep a secret, put it in a book, because no one will read it.''

      It is very sad to see that so many people CAN NOT see the VALUE in reading A good BOOK.

      And it is also very sad to see people only writing Ebooks to make a quick buck.


      Once, I have read about a famous arab scientist who have written more than 10 books about a very interesting topic (accurately predicting the future based on Astrology), each book contained more than 400 pages... Later on he burned all those books... because he was too scared and surprised of his accurate predictions based on this science.

      Therefore, I really believe that the best and ultimate source of knowledge on any topic is a good old book, or in today's modern technology... An E-book.
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  • Profile picture of the author GetPLRhere
    Are there any competition for you eBook? How exclusive is the information that you've providing? How much demand is there for your information?

    These are important questions to answer before pricing your book.

    For example, products that has little competition, that's is exclusively made, with high demand from the market, can afford to sell at high prices.
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  • Profile picture of the author trobo
    One strategy I've used is to offer a "lighter" version of an ebook on Amazon for 99 cents and have inside it an upsell, downsell, affiliate signup(very similar to the structure art72 outlined above).

    This achieved two things:

    1.) Since I was charging $0.99, I was getting people who were willing to buy something, not just freebee seekers. Even though it is a very small amount, they were psychologically in "buy" mode.

    2.) I made use of, and leveraged Amazons huge amount of traffic.
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  • Profile picture of the author danieldesai
    An ebook can easily be worth hundreds or not even one measly dollar depending on the actual information inside.

    To answer the question of how much your readers will pay for it...

    That depends on several factors, such as the quality of the content, whether the ebook is a good match for your audience, and how well you communicate to them why they should buy it.

    Regards,
    Daniel
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  • Profile picture of the author shaunybb
    You mean how much will people pay for the solution? If you have their desired outcome charge what you want....
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  • Profile picture of the author AnthonyKell
    It all depends on the platform, the market and who you're selling to.

    Some people will balk at paying anything more than $10 for an ebook, other will happily pay $50+.

    The market matters greatly. Many ebooks in the health and fitness niche are priced at $20+, so the market is happy to pay that. The customers see that most people charge that much, and so they expect it as normal.

    Finally, when you're selling on Amazon, you have to price lower because that's what the market expects. They expect Amazon to sell books and ebooks at the cheapest possible price.
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    • Profile picture of the author CityCowboy
      Originally Posted by AnthonyKell View Post

      It all depends on the platform, the market and who you're selling to.

      Some people will balk at paying anything more than $10 for an ebook, other will happily pay $50+.

      The market matters greatly. Many ebooks in the health and fitness niche are priced at $20+, so the market is happy to pay that. The customers see that most people charge that much, and so they expect it as normal.

      Finally, when you're selling on Amazon, you have to price lower because that's what the market expects. They expect Amazon to sell books and ebooks at the cheapest possible price.
      Yes, I'm in the health and beauty niche, similar products costs more than $14.95, so I guess I will have to go with something like $19 and see how it goes.

      It seems Amazon is making it hard for Authors, a good ebook deserves to be priced more than $9.99!
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  • Profile picture of the author Junaid Afzaal
    People usually buy products priced between $7-$17. Offer your product for $7 and then build a sales funnel for your offer like providing OTO's(One Time Offers) which will include DFY items or One on One training etc.
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  • Profile picture of the author DeadRooster
    See what similar eBooks sell for and then price yours like those. Then, start testing.

    If there are no similar eBooks it's usually because there isn't a market for it. Contrary to what newbies believe, being first in a specific niche is usually not good.

    Competition is good; it means there's money to be made.
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  • Profile picture of the author TB Ann
    Lol...I think $5 is ok for an 1000 page Ebook.
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  • Profile picture of the author jbsmith
    Depends on a few things...what your ultimate objective is in your market, your sales funnel (including any back-end offers for additional products - yours or affiliate products) and your overall product strategy.

    Having developed dozens of different front-end products - here is a good breakdown for some options to keep in mind - Pricing Your Ebook – Look At It This Way | HigherTrust Marketing - Improving Your Profits

    Keep in mind that this is your first product and will eventually (or at least should be) part of an overall product strategy - so where does this ebook fit into the mix? Is it a front-end product that will get your market buying from you or is this the basis of a back-end bundle that will bring you $67, $97 or more when bundled with a few other pieces (audio, workbook, recipe booklet, etc...)

    Jeff
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  • Profile picture of the author greatwriter
    You can start with the figure you have suggested $19 and see
    how it goes, since you seem to think that it is worth that much.


    Last week I got an ebook from a blog as a gift for voting
    for them in a blog awards ceremony. They valued the ebook at $19
    but to be honest, as much as the ebook was insightful, I would have
    felt ripped off if I had actually bought it at that price since I have read
    much lower priced books that had more information than that one.

    You might think your book is quite valuable but your customers might think
    otherwise, so just be open to the possibility of adjusting your prices either
    upwards or downwards, depending on the response you get from your readers.
    Keep experimenting until you find the right price.
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  • Profile picture of the author Regional Warrior
    I bought an eBook for $1 with PLR and re wrote some of it to update it and be more modern
    and sold it for $27 in 3 weeks made $27,000 , so the price is not an issue and I know of some who price theirs at $95!

    Jason
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    • Profile picture of the author SCrafted
      Banned
      Originally Posted by Regional Warrior View Post

      I bought an eBook for $1 with PLR and re wrote some of it to update it and be more modern
      and sold it for $27 in 3 weeks made $27,000 , so the price is not an issue and I know of some who price theirs at $95!

      Jason
      Good for you! You made 27k in 3 weeks and that's pretty impressive but this is not how i like to make money. You basically took a 1$ ebook, you changed few words and sold it for 27 bucks. That's what i call value!
      This is exactly what Gary Vaynerchuk was talking about in 1 of his videos... People stealing his free content, tweacking it a little and selling it for 50 bucks to naive people...


      No no for me!
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    • Profile picture of the author CityCowboy
      Wow, you we're very lucky there, congratulations, I have also thought of buying PLR books and editing them
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    • Profile picture of the author CityCowboy
      Thank you all for your feedback, based on all the suggestions, I think I will price at $9.95 and scale up to $27 or more(no promos).
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  • Profile picture of the author Profit Traveler
    Banned
    One of the most impactful eBooks I have ever scooped up I am talking reading it causing money to appear in my bank account was an opt in Freebie!

    I sold the rights to an Ebook that I had already made several thousand dollars with on Flippa for $2500 and when I look back on it I was pretty damn lucky

    So there will never be a set formula to follow only how we position our work.

    And I have learned if at first you do not succeed... RE-POSITION IT!

    -Art
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    • Profile picture of the author pawandave
      Banned
      If you're going to health niche then certainly charge some high but with IM niche $7 to $15 is good
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  • Profile picture of the author humantheme
    Try to think about it like this: How much will a subscriber "loose" if he doesn't buy your product?
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  • Profile picture of the author tich
    Originally Posted by CityCowboy View Post

    Hey,

    I have a true story to share with the world, that I think a lot of people will relate to, combined with other scientific data to make my explaining more accurate and trustworthy.

    The Ebook is going to be very informative, with more than 90 pages, however, I'm still not sure how much should I charge for this E-book!

    There is a Research on this that shows that $7.50 is viewed as high(but still reasonable), while $9.95 is viewed as too expensive for an e-book.

    I would like to hear the thoughts of fellow authors and online marketers on the reasonable price that I should charge for ?

    Thanks
    Ebooks have a very low perceived value. Try to put it in different forms and you might be able to charge more
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  • Profile picture of the author twinklingstars
    Ninety pages? Charge at least $15 for it.
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  • Profile picture of the author Randall Magwood
    Originally Posted by CityCowboy View Post

    ... while $9.95 is viewed as too expensive for an e-book.
    Yeah, $995.00 is viewed as too expensive for an ebook. I added the two zeros for you to ease others' minds here.

    No but seriously, $9.95 is low. I honestly like to price my ebooks at $27. You create better customers and buyers in the long run - plus you get a good chunk of money for product that has unlimited inventory... and that you don't have to physically deliver. And honestly.... some people think that $27 is low in general for a high quality ebook with a great sales page.
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  • Profile picture of the author Kay King
    People are talking apples and oranges in pricing and the OP seems willing to believe the highest price proposed. Good luck with that.

    Are any of you SELLING $27 ebooks on Amazon? That's a serious question. I think some are giving advice based on imagination rather than knowledge or experience with the Amazon marketplace and/or Kindle. $9.95 is NOT low when you are talking about writing an ebook to sell on Kindle.

    For years it was common in IM to launch an ebook for $27, $47, $67 - a few even started at $97 (before the price was lowered). They were sold on forums and on sales pages online and on Clickbank. When is the last time you saw a big "ebook launch" for those prices???

    What is not clear in this and other threads by the OP is whether this book has been WRITTEN or not. In the end the topic will have to compete with similar books - and if it's priced too high, it won't sell. It's that simple.
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  • Profile picture of the author Jonathan 2.0
    Banned
    They're not buying an eBook. They're buying information. And, they will pay you handsomely for that information providing that it will solve their problems/empowers them/etc.

    I remember one Marketer who sold thousands of eBooks at $997 because their Market appreciated the vale being provided.
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    • Profile picture of the author CityCowboy
      Originally Posted by Jonathan 2.0 View Post

      They're not buying an eBook. They're buying information. And, they will pay you handsomely for that information providing that it will solve their problems/empowers them/etc. I remember one Marketer who sold thousands of eBooks at $997 because their Market appreciated the vale being provided.
      Exactly, I hope all people think like that, of course, I really believe that the information that I will provide will be practical, problem-solving and definitely life changing(if not, it will probably make them better).
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  • Profile picture of the author Ian Jackson
    If I were you, I would take notice of what these seasoned IM Warriors have to say.

    If you can first and foremost HELP people, you can pretty much name your price. Top marketers often give away 10 X more than you're talking about... whilst also charging $1000 for a one-liner piece of advice. Go figure

    It all depends on your marketing "mix" (Google it)

    Just my 2c

    Originally Posted by Steve B View Post

    CityCowboy,

    You're not thinking like a seasoned Internet marketer.

    First, why do you believe that other marketers can advise you on the correct price for your ebook ? Especially when they haven't seen it, read it, and don't know what the benefits to the buyer may be? No one can tell you with any certainty what you should be asking. $7 is way too much if your book is worthless. $500 would be a bargain for the buyer if the benefits received are that important to him.

    Second, if you listen to Amazon, you'll be pricing your book to fit their standardized pricing structure which is certainly not a true reflection of what great digital information is worth. Amazon's bread and butter is having consumers as loyal customers. They would love to give away your book if it meant gaining new customers for their other income streams.

    Third, and this is important . . . who says your digital information has to be in the form of an ebook? Why can't your content be contained in an e-course, a paid membership site, or as a part of your mentoring or coaching? Your content can be any of those things . . . all of which can have a much higher perceived value than a short ebook.

    Only you can make important decisions about your own products. I'm here to tell you that you have a whole lot of options as a product creator. If you product information is really valuable and solves some "high anxiety or stress" types of problems for the reader, there is no reason on earth that you can't discover a way to get paid what the information is really worth.

    Think like an Internet marketer.

    Steve
    Originally Posted by jbsmith View Post

    Depends on a few things...what your ultimate objective is in your market, your sales funnel (including any back-end offers for additional products - yours or affiliate products) and your overall product strategy.

    Having developed dozens of different front-end products - here is a good breakdown for some options to keep in mind - Pricing Your Ebook - Look At It This Way | HigherTrust Marketing - Improving Your Profits

    Keep in mind that this is your first product and will eventually (or at least should be) part of an overall product strategy - so where does this ebook fit into the mix? Is it a front-end product that will get your market buying from you or is this the basis of a back-end bundle that will bring you $67, $97 or more when bundled with a few other pieces (audio, workbook, recipe booklet, etc...)

    Jeff
    Originally Posted by Randall Magwood View Post

    Yeah, $995.00 is viewed as too expensive for an ebook. I added the two zeros for you to ease others' minds here.

    No but seriously, $9.95 is low. I honestly like to price my ebooks at $27. You create better customers and buyers in the long run - plus you get a good chunk of money for product that has unlimited inventory... and that you don't have to physically deliver. And honestly.... some people think that $27 is low in general for a high quality ebook with a great sales page.
    Originally Posted by Kay King View Post

    People are talking apples and oranges in pricing and the OP seems willing to believe the highest price proposed. Good luck with that.

    Are any of you SELLING $27 ebooks on Amazon? That's a serious question. I think some are giving advice based on imagination rather than knowledge or experience with the Amazon marketplace and/or Kindle. $9.95 is NOT low when you are talking about writing an ebook to sell on Kindle.

    For years it was common in IM to launch an ebook for $27, $47, $67 - a few even started at $97 (before the price was lowered). They were sold on forums and on sales pages online and on Clickbank. When is the last time you saw a big "ebook launch" for those prices???

    What is not clear in this and other threads by the OP is whether this book has been WRITTEN or not. In the end the topic will have to compete with similar books - and if it's priced too high, it won't sell. It's that simple.
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