Before I hit the published button, I deleted everything.
Every piece of advice looked good and made sense, but something wasn't right...
The content was not authentic.
I wasn't sharing my own case studies or any of my own real stories, I was only rehashing other people's "smart ideas".
"Who wants to read that?", I told myself.
I deleted it.
Seth Godin once said: Authenticity is the best marketing.
And I truly agree.