Psychology how buyer buy things what's your thoughts?

Well there are so many variables involved it is really hard to answer.

Some marketers have traffic coming from social media or email lists where potential buyers are already warmed up to purchasing.

When a person lands on your sales page you will have different responses depending on how comfortable you make the person to make a buying decision.

Things like testimonials, purchase guarantees, reputation, your sales copy, the platform and payment processor you chose, bonuses, features and benefits to the buyer and more all come into play my friend.

Also did you give the person a reason to buy now and not put it off to later.

-Art

This is exactly why people follow up via email.

Most people are cautious about buying things from the internet, especially when it's from a site they're not familiar with.

This is even more true when you're selling information products as opposed to physical products.

With a physical product, you can use pictures and videos to show your potential customer what your product is like, and that lets them know that your product is at least real.

Information products require more convincing, as it it's a more "abstract" concept in their minds at that point.

In any case, people like to be reassured that what they're buying is worth it, and reminding them via email (or anything else, really) is how you do that.

Not to mention, building an email list allows you to create a relationship with your potential customers so they'll trust your recommendations, and thus buy.

Regards,
Daniel

Very good question! People buy off of emotions. Thinking of that while communicating to your prospect to lead into that emotion and then ask them to buy is what separates a lot of the top sellers...

The buying process totally varies from person to person .. Some really need to feel comfortable around you before they open their Wallets.
Me ?? If I see something I like that could help my business ,heck I don't wait around at all


- Robert Andrew

Not sure about others, but for me, I will buy when I'm in the 'buying mood'.. lol.
When I think that the product is what I really need and it can help me, then I will buy.
However, if I walked away from the deal, usually I will not return to make the purchase anymore.
Unless the product is what I'm looking for and I return myself to buy it.

I guess the buying desire is important. Why people wanted to buy in the first place...

One things as a Buyer myself..not sure the rest of the IM here.

I personally like " those web base software IM tools " and i do noticed this type of products does sell ..and popular among IM including myself.

you just pay , log in nothing to install or whatever and use it.

but personally I prefer ONE time payment.

no doubt some will sales on monthly or yearly payment...( to make it become a residual income for them monthly or yearly )

If your prospects ask lots of questions repeatedly, or it takes them many visits back again to your sales offer . . . then I would check for one or both of the following:

1. I believe that you probably haven't done a good enough job targeting your audience. You want people in a buying mode coming to your offer looking for and ready to buy the exact product or service that you have placed before them.
2. You may not have adequately or fully explained what you have, how it works . . . and most importantly . . . how it will benefit the buyer. What will it do for him/her? Have you painted the picture of the happy user of your product enjoying the benefits of their purchase?

I would suggest you get a copy of Robert Cialdini's book Influence: the Psychology of Persuation. He discusses what he calls "the weapons of influence" available to the marketer which includes many of the principles we discuss on this forum like authority, scarcity, reciprocation, social proof, etc. It's a worthwhile resource and can greatly help your sales approach.

Steve

One time, when I was stuck with limited options while traveling, I bought some food I would never normally have even looked at.

The vendor was the only food option in the airport (small airport).
Being in the right place can make you a lot of sales, for sure...

But think what happens to this guy's sales if an enterprising person were to put up a viable optional food stand that sold something that people actually wanted to eat?

Marketing kinda starts several steps before the 'how many times do I have to interact with a prospect before I convert him/her into a customer'...

I can clearly see from the replies you got so far, no one mentioned not even a single psychological principal that affects and influences the buyers decision... You need not to blame them, most members don't have enough knowledge in Psychology or are simply clueless about science and psychology of online consumer behavior... I will give you some useful techniques that will help you bypass the buyers decision and increase sales:

- Firstly, 90% Of customers say buying decisions are Influenced by positive online REVIEWS, if you don't have reviews try to give people a copy of your product in exchange of Testimonials... just please don't make fake testimonials.
- 97% of consumers decide to buy local to support and help the local economy.
- More than 68% of consumers prefer to see the product in action, and 63% are comparing products.
- Strong Guarantee, you need to have at least a 30-day money back guarantee to eliminate the risk factor.

Finally, your product's real value and perceived value are totally a different thing, the above info will definitely help raise your product's perceived value.

Well.... i email every lead who stays in my funnels 365 times. One time per day (i used to be opposed to this, now i'm not). Does well for me, and if they can't pay a simple $27 within 365 days of good info... i probably dont want them to stick around either. Wasting my time.

Really?