Is this model going to work?

20 replies
Hello. I am considering making an experiment and creating a bunch of WordPress blogs (my target is 100 in the long run, but i will start out with 10). Each blog will cover different topic, i.e. travel, fashion, health, cooking, etc. In fact they will be a bit more focused, but this is just to give you an idea (e.g. travel - best places for backpackers in asia).

The goal is to generate (profit) roughly 100 USD from each of the sites per month. Perhaps more than that in the future (i know that even 1k USD per month can be sometimes realistic), but this will do for now. I will have fresh, unique and good quality content for each of the blogs created by a dedicated team of writers, around 500 words each article. I am planning on posting 3 times a week, after filling the blogs with initial 20 posts each, just to let Google index them.

Before i can think of monetizing the traffic the most important question is how to get it. I am not sure if the sites will be picked by Google, but even so, they will land somewhere far in SERPs, so the traffic will be marginal. I read about sharing the links to posts on social media - does that mean finding groups / topics and copypasting the links? Perhaps there are some automated methods to do that? I am considering using paid traffic (i have access to a PPV network), but that will cost me around 5USD per 1000 visitors, so it may be too high, as most of them will just close the page (popup windows). What other methods do you recommend?

So, what are the best ways of getting stable, engaged traffic to a new website? I know it will take months at best and i'm prepared for it. I am willing to pay for someone to help me with that if necessary.

Another issue is, after i get to the level of let's say 10k engaged readers/visitors per month, what monetization channels should i choose? Apart from AdSense i am thinking about using one or two other ad networks, or promoting affiliate products/offers via banners or in-content ads.

To sum up. Does this idea has any chance of success? What should i keep in mind in order to not fail? Any input from people with some experience is highly appreciated.
#blog #earning #model #monetizing #money #wordpress #work
  • Profile picture of the author Sitestomp
    You need to break down your general ideas like fashion/health/cooking into subniches. Focus on a particular aspect of each.

    For example, make a cooking site that focuses on how to cook lobster, and just focus on that. The more you break it down, the more laser targeted your traffic is going to be. And the more targeted your traffic is, the better your odds of turning a profit.

    Making a general site that focuses on cooking will be rough, since you will have to compete with dozens and dozens of already established websites.

    Break down those niches.
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    • Profile picture of the author aanyadsouza
      Originally Posted by Sitestomp View Post

      You need to break down your general ideas like fashion/health/cooking into subniches. Focus on a particular aspect of each.

      For example, make a cooking site that focuses on how to cook lobster, and just focus on that. The more you break it down, the more laser targeted your traffic is going to be. And the more targeted your traffic is, the better your odds of turning a profit.

      Making a general site that focuses on cooking will be rough, since you will have to compete with dozens and dozens of already established websites.

      Break down those niches.
      Agreed..!!
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  • Profile picture of the author Joseph82
    That's quite a few blogs! I'm really curious to see how your experiment plays out, I think you have to figure out your cost to acquire a lead vs what the lead is worth to you in the lifetime of your relationship.
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  • Profile picture of the author lonasito
    @Sitestomp, thanks, i will definitely break down the niches, perhaps my explaination was not clear enough. But you made a good point on laser targeting sub-niches, i will try to do that even more.
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  • Profile picture of the author lonasito
    @Joseph82, yes, in the long run i will obviously do some calculations, but right now i think the biggest challenge is to get traffic to the blogs. I don't have enough data to analyze lead acquisition cost vs worth at the beginning, but sure, some math will definitely be done later on.
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  • Profile picture of the author Steve B
    Originally Posted by lonasito View Post

    Does this idea has any chance of success? What should i keep in mind in order to not fail?

    Check this forum and Google for the acronym "VRE." Of course, the fantasy is that you make $1/day average from each of 100 sites via Adsense, affiliate offers, PLR products, etc. This strategy was all the rage back in the late 2000's when John Reese and others were pushing the benefits of a Virtual Real Estate empire.

    There are lots of reasons why this strategy typically fails. Getting traffic to 100 sites is not easy. Do you have a good sized advertising budget? Google hates these "thin content" sites and won't help you get traffic.

    Often these sites go stale very quickly as the owner pays little attention to them individually over time. Keeping one decent site going with fresh content is hard . . . but 100 sites? Most people will quickly lose interest in the boring and mundane job of just trying to keep the sites going.

    I have found that for a small business operator, especially for someone new to IM, it is best to concentrate all your effort and resources on one niche site and become an authority on that one thing. Don't spread yourself thin over many niches - none of them will be of much value to anyone.

    If you are superhuman, or have a large staff, you might be able to handle several web sites at a time . . . but for rookies in this business, and most of the rest of us humans . . . one site is all you need. Once you get your one site earning what you want on a consistent basis . . . then is the time to branch out with another related site.

    I think your idea has very little chance of working like you imagine.

    Steve
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    • Profile picture of the author CaRTmAnBrAh
      Originally Posted by Steve B View Post

      Google hates these "thin content" sites and won't help you get traffic.
      So true. Witnessed it first hand. I have a lot of thin sites, set up ages ago, some on VERY strong exact match product keyword domains, they get little to no traffic, they convert ok at best.

      Often these sites go stale very quickly as the owner pays little attention to them individually over time.
      Exactly! I quickly lost the will to live at the set up stage let alone working to make them content rich. I was genuinely bored to tears. One of the better sites does make some monthly sales yet I still can't bring myself to update it more due to how bored I am with the subject. I don't even want to outsource the work because I'd still have to talk about it to someone. Life's too short.

      Keeping one decent site going with fresh content is hard . . . but 100 sites?
      This guy's on fire today.
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    • Profile picture of the author discrat
      Originally Posted by Steve B View Post

      There are lots of reasons why this strategy typically fails. Getting traffic to 100 sites is not easy. Do you have a good sized advertising budget? Google hates these "thin content" sites and won't help you get traffic.

      Often these sites go stale very quickly as the owner pays little attention to them individually over time. Keeping one decent site going with fresh content is hard . . . but 100 sites? Most people will quickly lose interest in the boring and mundane job of just trying to keep the sites going.
      Spot on !! Believe me many of us have tried this. And Iam not saying it won't work but realize the short comings that are inherent with this particular model.

      Thin Sites are usually discounted majorly anymore by Google. And I find when you have this many Sites to keep the Content consistent it very very hard.

      Hell ,as Steve points out keeping one or two is difficult enough if you do it right

      - Robert Andrew
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  • Profile picture of the author bacoteraton
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    • Profile picture of the author cooler1
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      • Profile picture of the author webmarke
        Originally Posted by cooler1 View Post

        Someone already asked exactly the same question as you about that site a few weeks ago and on forums such as DP. Now why would you ask this on so many forums.
        It's obvious. This guy is just fishing. And why ask the question on a thread that has nothing to do with that page?

        As for being scared to enter his email address...Really?

        That's not even a good lie.
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  • Profile picture of the author Kay King
    I'm so scared of putting my email in there
    Same post on three forums - just enter an email address and see what it is.

    I know of no one who has been killed by spam.

    Alternative: do a google search - loads of info there from as far back as 2011...
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  • Profile picture of the author Randall Magwood
    10 blogs is too many to deal with at one time - unless you have staff. The fastest way to get traffic to your blog is paid advertising (or a crappy traffic exchange). You should look into creating your own info-product and pricing it high enough to easily recover your advertising costs. Relying on Google is pointless and i dont recommend it. Start with 1 blog and make that successful first, then if you want to be more ambitious later and have blog #1 on autopilot, start blog #2.
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  • Profile picture of the author JC Web
    In addition to what Steve said, I think you are greatly underestimating the work involved in simply maintaining 100 wordpress sites. Wordpress sites that are not actively and properly maintained are almost certain to get hacked. Properly maintaining and protecting 100 WP sties can be a full time job in itself. If they are actively making money, like you are hoping, the target on them only gets bigger.

    I think if you start out with one site, you will soon learn how much work is involved in getting a site profitable and keeping it profitable, not to mention simply maintaining and protecting it if it is a WP site. You will then be in a better position to understand what would be involved in having a large number of sites - while also keeping in mind that some sites will never be profitable at all and you will have to cut your losses.

    If you were to decide to pursue the idea of developing a large number of sites, I would highly recommend against using Wordpress and would stick to html, which does not have the vulnerabilities of WP and is low maintenance in comparison.

    But I personally wouldn't start out on this plan in the first place to have an empire of sites. It's not that it's impossible to make money this way, but it's not as probable as you seem to think, and it is going to require a lot of work (from many people) and a lot of money from you. And then it's still a big gamble as to whether you will even break even long term.

    Better to focus on making one quality site and getting and keeping it profitable and then trying to make it more profitable before you add any additional sites. Quality over quantity is likely to make you more money and also be less work in the end.
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  • Profile picture of the author step2webmaster
    I am agree with @Steve B ,
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  • Profile picture of the author step2webmaster
    i agree with "Steve B ",
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  • Profile picture of the author maxsi
    Old method since 10+ years.

    from our experience it will not work as you think
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  • Profile picture of the author spazz896
    I've done something similar to this.... I had over 600 active websites. The issue is not the building and maintaining the websites (content). The issue is getting and building authority to all those blogs so you will get traffic. You can have 1 blog and post 300+ unique blog posts and still not get any decent traffic... Things change, I may be wrong nowadays... but that's why keep my website count <100 nowadays.
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  • Profile picture of the author gvidass
    Quality always wins against quantity. Everything is possible, but you shouldn't forget that fact.
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  • Profile picture of the author gooroo
    I'm confused about one thing, sorry if this has already been answered, I've only read the first post.
    100$ a month from each blog, did you mean 100$ as total revenue or pure profit? Cause then you talk about hiring writers and posting on each blog every 3 days, that's about 10 articles per month, how much are you planning/willing to pay per article? The 500 words each doesn't cost much but it's gonna add up, wouldn't they cost you more than 100$ per month for each blog? Besides that, I haven't even mentioned potential costs for paid advertising, buying a domain/hosting and services like buffer(which will cost a lot when you increase number of blogs) which you're probably want to use, unless you plan to manage all that by yourself(takes time) or hire even more people to do that for you (additional costs).

    You would probably want to go quality over quantity here.
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  • Profile picture of the author 3wCorner
    Blogging works for some. In fact, a lot of bloggers have a hefty income. Blogging needs hard work. You need to write interesting articles for your readers and build your audience. Your business model might work but you need to do a lot of SEO stuffs for your site. Aside from adsense, you can also try to do paid reviews for a product or services.
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  • Profile picture of the author PeckhamPirate
    I think I've seen another post on here very similar to this (LMWAO)
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