Don't hate me, I'm only trying to confirm (or not) something I read the other day. Someone said that sales letter pages are losing ground, and shouldn't be used because they'll be a waste of time. The "new" paradigm is blogging and more authoritative type sites like that.
I'm unwilling to believe this is true, but thought I better check to make sure I didn't miss anything that I should know!
So, you've decided to venture into the blogsphere. Blogging is arguably one of the most effective ways to increase brand authority. Just writing something about your field of expertise speaks ...