i am currently working for a company that is about to start targeting Finnish market with a new product (online exhibitions) and the first exhibition is on Travel. so, the question popped up if it's possible to acquire 100000 unique visitors in 2 weeks using Google AdWords with respect to content networks (for PPC campaign is too expensive). Now, the question is, is this a good choice of campaign? is it realistic to receive this kind of response from the market? what kind of funds should we expect to allocate for this kind of task at hand?
any word of advice is welcome, thanks a million!