They did not seem to take into account traffic, page rank, or back links. And I purchased their "Premium" evaluation.
Short story is I registered a domain name about ten years ago. It referred to a niche I was involved in back then and had ideas of using it myself. Then, an associate of mine who was a major distributor in this niche wanted a website, and I "leased" the domain name to him for his use and his e-commerce site. Back then, none of us knew what the Internet was going to do, so it was all very experimental. In the end, he did well with the domain name. But, he has now sold his business, and the new owner wants control of the domain name. I want to be reasonable - and let the new owner take over the domain name, but at a fair and reasonable price.
I'd love to know your experiences with domain name evaluators and recommendations.