Since last two years, I've developed a successful business around the photography niche. The marketing for it is done completely online, but the actual workshops take place live.
After around the 1 year mark, I was able to make some decent money every month and its been growing even better ever since.
Now here's the issue I'm facing.
I absolutely love photography and it was a niche that finally worked for me after failing in around 5 different niches before that.
I soon realised that doing what you love was definitely the key, even more important than the techincal aspects of online marketing.
Though i love photography, my real passion has always lied in the personal development field as that's where I feel I can really make a difference to someone's life.
But what's stopping me is that I feel diverting my energy into two different businesses may not be good for either.
So the question I want to ask is: Should I wait till my photography business grows to such an extent that money becomes almost a luxury to invest in my personal development business, thereby making its growth very quick.
Or Should I start the personal development business right now and build it slowly, giving equal time and energy to both the businesses.
One advantage with the former option is that I will feel more credible in starting a personal development business if I've already created a successful business beforehand.
But the disadvantage is that it may take some time and I may start to lose enthusiasm in my work. I will always doubt if I'm trying to be too perfect before starting something.
I did try to think of merging the two but realised there was no way and that it would be slightly unfair on my photography customers if I did that because there is nothing really common about the two niches.
I have a very deep relationship with my customers so there's no doubt some of them will join in the personal development niche too.
As far as personal development goes, I have zeroed in on the topic of making people aware that in the modern day, they don't have to live by the old rules of work and that the Internet can really change their lives, just like it did mine
I would be grateful if I can receive some inputs to help this dilemma.