How hard does Amazon work to promote your Kindle book?

9 replies
I know that Amazon has all sorts of tricks up its sleeve when it comes to promoting Kindle books within its platform. I know that it has a very sophisticated algorithm in tracking book buyer interests. I get all that, but my issues is how hard does Amazon work by default?

What I mean by this is when you publish your book and it doesn't have a track record, and you have an established solid author brand either on Kindle or elsewhere, how hard will Amazon work for you to get sales?

I'm talking besides the Kindle select program promotional days. Putting that aside, anybody have any ideas?
#amazon #book #hard #kindle #promote #work
  • Profile picture of the author Tsnyder
    I don't think anyone outside of Amazon knows that answer to that question.
    Signature
    If you knew what I know you'd be doing what I do...
    {{ DiscussionBoard.errors[10691590].message }}
    • Profile picture of the author BradVert2013
      Originally Posted by Tsnyder View Post

      I don't think anyone outside of Amazon knows that answer to that question.
      I know someone on the inside of Amazon (works in Kindle app development) and I don't think even he'd know. They're VERY secretive with this stuff.
      {{ DiscussionBoard.errors[10692846].message }}
  • Profile picture of the author TinkBD
    It is very complex, no one really know, and there is much conjecture... :-)

    Here is one article about it:

    Amazon Sales Rank: Taming the Algorithm | Self-Publishing Author Advice from The Alliance of Independent Authors

    Also-bots are another issue which can lead to sales, or not ;-)

    Basically, your best bet is to have a cover, title, and blurb appropriate to your genre/sub-sub-sub-genre/niche... For fiction, writing in series, publishing often and meeting readers expectations are key. Often Amazon seems to reward a series when sales start to build after several books...
    {{ DiscussionBoard.errors[10691601].message }}
  • Profile picture of the author MValmont
    Amazon is a business.

    The more sales your book makes, the higher amazon will rank your book and the more sales you will make...

    There are a lot of tricks to make amazon rank your books better.
    {{ DiscussionBoard.errors[10692941].message }}
  • Profile picture of the author Randall Magwood
    Well, they do have over 1 million customers coming back to their site to buy things everyday. Their conversion rates are high, and what other company besides Ebay can offer you these advantages?
    {{ DiscussionBoard.errors[10692989].message }}
  • Profile picture of the author writeaway
    Amazon has a pretty robust internal recommendation system

    Study the best sellers in your niche

    You'll quickly realize there's a workaround

    Make the recommendation system work FOR YOU instead of AGAINST YOU
    {{ DiscussionBoard.errors[10694595].message }}
    • Profile picture of the author Profit Traveler
      Banned
      Originally Posted by writeaway View Post

      Amazon has a pretty robust internal recommendation system

      Study the best sellers in your niche

      You'll quickly realize there's a workaround

      Make the recommendation system work FOR YOU instead of AGAINST YOU
      Totally agree.

      The best sellers will show you the way. Also explore some other promotion strategies like free training/reports that mention your product and connecting to best sellers in your niche for Joint Venture promotion.
      Signature
      MAKE MONEY DOING WHAT YOU ARE ALREADY DOING...

      SOCIAL MEDIA MONETIZATION ON STEROIDS

      {{ DiscussionBoard.errors[10694891].message }}
  • Profile picture of the author EelKat
    Based on what I've seen with my own books and the books of fellow authors I know (personally - offline, it appears that Amazon promotes the heck out of your book for the first 30 days of publication, with promotion dropping off between days 30 to day 60 until some point after day 90 they cut off promotion all together and then you're on your own... unless your book sells10,000 copies in the first 30 days, then your book is promoted like crazy until sales drop off, however long that takes. Beyond that, hat's all I've been able to determine. Is it like that for everybody or just in the niche/genre that I write, I don't know.

    I read an article once, that said less then 3% of Amazon's income comes from self-published Kindle books (with under 10% of their income being from books at all) and that they do less promotion of self-published Kindle books then any other product they offer. Basically the article was saying, if you don't promote your book, yourself, you'll never get any sales. I don't know how accurate that article was though.
    Signature

    My review of Flamboyant Nipples: The Site That Supports KKK Anti-Gay Terrorist Crimes
    Info on my Novels is HERE. History of Stephen King's Thinner Gypsies is HERE.

    {{ DiscussionBoard.errors[10695108].message }}
  • Profile picture of the author Richard Tunnah
    Heartyy,
    As a best selling author on amazon I do not depend on amazon for my marketing. If you believe that just publishing a book on amazon will make you a fortune or get your book found then you are going to be disappointed. The amount you make per book on amazon is a fraction of each purchase so you'd need to sell books in the thousands to make any significant income from sales alone.

    Richard
    {{ DiscussionBoard.errors[10698306].message }}

Trending Topics