How to create hi-value lead magnets (opt-in giveaways, short reports, etc) quickly & easily

14 replies
Some Warrior Forum give-back - I originally posted this in my private FB group, thought some here may find it useful:

I do a lot of lead magnets for a pretty wide range of businesses & niches.

Since lead magnets (“Lead Magnet” = freebies, opt-in bait, giveaways, free reports, etc.) can be such a crucial tool for lead generation, I thought I’d expand on something I recently posted in a Facebook group when someone asked where to get “good lead magnets”.

If you need good lead magnets – and who doesn’t – or are struggling to create a strong lead magnet, here are two easy-to-produce, effective, high-value means: 1) online resources, and 2) ‘Best Of’ compendiums.

1) Online resources. For any business, niche, or interest, there are TONS of excellent free resources online, most of them almost certainly unknown even to most people in those businesses, niches, etc.

Putting together a clickable PDF of valuable, relevant, and free resources can be hugely valuable.

(In fact, I built one of my first for-sale products this way: “The Xxxx Xxxx’s Almanac – Everything you need for Xxxx, for free!” It was a listing of over 40 free online resources (websites and online apps), broken into a few catagories, each with a description and a clickable link to its respective website. I sold hundreds of copies before selling the whole thing as a business for $8k, and have since produced close to two dozen similar resource-listings-as-product)

An example that could be used for a pretty wide range of business or niches would be something like ‘Free Small Business Resources’ and list free resources & apps for small business accounting (free sites that offer full accounting functions, etc), other financial resources, automation resources such as free online FAX services, free online backup services, etc.

(You can increase the perceived value and make more specifically tailored reports by focusing on specific types of resources, by how you arrange them, and by how you title it i.e. “The Best Free Productivity Tools For Realtors”)

I’m a heavy Evernote user, and so whenever I come across a resource, free app, etc. (and I jump on articles or posts that themselves list free resources, such as “22 Websites With Great Free Stock Photo’s” that I recently came across), I save the page in Evernote and add the tag “resource”, and perhaps another tag for the niche or type.

As a result, between Evernote and a little research (Googling “best free xxxxxx” for instance), I can quickly compile a list of free resources that would work for almost any circumstance.

I paste them into a Word document, usually under various category headings, grab a description snippet of each from its website, create a clickable table of contents, find a relevant image for the cover, then save the whole thing as a PDF.

2) ‘Best Of’ or ‘How-To’ compendiums. This again is something I’ve done both as an opt-in freebie and as a paid product.

Go to article directories like Ezinearticles, comb through relevant categories, and grab a handful of the best articles in each of a few related areas, create a table of contents and a cover, and combine them into a single PDF.

(With article directories like Ezinearticles, you are allowed and encouraged to do this so long as you keep the ‘bio box’ intact. You can find dozens of articles directories by Googling “best article directories”.)

And so, using that same general small business niche example, you might put together some articles on hiring, motivating sales people, lowering burnout, or a hundred other useful topics that wouldn’t impinge on your main value topic.

To take that a bit further, you can do the same thing with public domain and/or Creative Commons content – or even just grab some high-quality, high-value PD or CC content alone, dress it up & pdf it, and viola! you have your awesome high-value freebie!
#content marketing #create #easily #giveaways #hivalue #lead #lead generation #list buidling #magnets #online marketing #opt in #optin #quickly #reports #short
  • Profile picture of the author webmarke
    This a good way to come up with a free report quickly. Thanks for the tip.
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  • Profile picture of the author jaxsterjoe
    This is good information. Thanks.
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    • Profile picture of the author BusinessAce
      Originally Posted by webmarke View Post

      This a good way to come up with a free report quickly. Thanks for the tip.
      Originally Posted by jaxsterjoe View Post

      This is good information. Thanks.
      Thanks guys, glad you found it useful~
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      Currently contributing to an ecommerce effort selling unique recovery gifts

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  • Profile picture of the author dmarc
    What? Useful information being freely shared in the main forum? Am I in the right place? Is today April 1st? Am I in the twilight zone? ;-)

    Thanks Ace!
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    • Profile picture of the author BusinessAce
      Originally Posted by dmarc View Post

      What? Useful information being freely shared in the main forum? Am I in the right place? Is today April 1st? Am I in the twilight zone? ;-)

      Thanks Ace!
      Thanks for that dmarc, laughed out loud!
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      Currently contributing to an ecommerce effort selling unique recovery gifts

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  • Profile picture of the author chippen2188
    Thanks for this information! I am currently in the middle of updating my lead magnets so they don't provide out-dated information and this post got me some new ideas I can use! Thanks
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    • Profile picture of the author BusinessAce
      Originally Posted by chippen2188 View Post

      Thanks for this information! I am currently in the middle of updating my lead magnets so they don't provide out-dated information and this post got me some new ideas I can use! Thanks

      Glad you found it useful chippen~
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      Currently contributing to an ecommerce effort selling unique recovery gifts

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  • Profile picture of the author Steve B
    Good strategies if you do them right.

    Just be sure you don't infringe on someone's copyright.

    For example, just copying someone else's compilation of "The 25 Best Online Websites for Mosquito Breeders" and using that as part of your own list is breaking someone's copyright.

    Same goes for "how to" and "best of" lists.

    Thanks for the thread,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author BusinessAce
      Originally Posted by Steve B View Post

      Good strategies if you do them right.

      Just be sure you don't infringe on someone's copyright.

      For example, just copying someone else's compilation of "The 25 Best Online Websites for Mosquito Breeders" and using that as part of your own list is breaking someone's copyright.

      Same goes for "how to" and "best of" lists.

      Thanks for the thread,

      Steve
      Yes, it should go without saying - don't infringe on anyone's copyright.

      That said, my suggestion was to take advantage of sites like Ezinearticles, or public domain content, largely to avoid copyright issues.
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      Currently contributing to an ecommerce effort selling unique recovery gifts

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  • Profile picture of the author jbsmith
    You do have to keep two very important things in mind when your lead magnet is part of your overall sales funnel (Objective isn't just to get the person on your list, but to eventually convert them into a customer for one or more of your products)

    1. Your lead magnet must align closely with your ultimate offering. This is one of the biggest mistakes online marketers make (and it took me a long while to figure this out myself) - top offers have a closely aligned lead magnet that naturally flows into the upsell of your product or service. This ensures maximum conversion on your offer. It simply does not work to have a general lead magnet that gets someone onto your list and then an offer that does not align well with the lead magnet - your conversion will not be much higher than simply sending cold traffic to your site.

    2. Ideally you want to brand yourself with your lead magnet. Your lead magnet is the first experience a new lead will have in getting a product from you...do you really want that to be a collection of articles from other people? A better approach is to pull some ideas into your own product, provide some personal experience or a story and then lead into your offer...much more effective.

    Jeff
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    • Profile picture of the author JDNinjaMarketing
      These are some good strategies but I also agree with Jeff. You definitely want to be branding yourself with your lead magnet.

      Originally Posted by jbsmith View Post


      2. Ideally you want to brand yourself with your lead magnet. Your lead magnet is the first experience a new lead will have in getting a product from you...do you really want that to be a collection of articles from other people? A better approach is to pull some ideas into your own product, provide some personal experience or a story and then lead into your offer...much more effective.

      Jeff
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      Make Money, Don't Let It Make You
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  • Profile picture of the author maxsi
    Nice share :-)
    I use free reports + free videos + ebook every day and they work very good
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    • Profile picture of the author BusinessAce
      Originally Posted by maxsi View Post

      Nice share :-)
      I use free reports + free videos + ebook every day and they work very good
      I use a lot of video, but as a lead magnet I prefer something "tangible" - in other words, something that someone can download and own.
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      Currently contributing to an ecommerce effort selling unique recovery gifts

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  • Thanks for the info!
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    President of Hilley Consolidated
    http://www.hilleyconsolidated.com

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