Question regarding javascript scripts and keyword usage

by 3 replies
4
Hi I came across a website digitaldirect.co.uk which has some strong seo work done to it. I was looking through there categories and came across something which I thought was run of java script - I could be wrong.

I was wondering if someone could have a look at this for me and advise how I could implement something similar on another site.

It is being used on the blu ray category page

digitaldirect.co.uk/dvd/blu-ray-players

the top sentence reads

Blu Ray has created the new standard for a high definition video source with superb picture quality at 1080P.

then there is a read more button. This is what I am refering to.

Also the keyword usage for blu ray player seems to be used alot. Im just wondering if you could call this keyword spamming - if it is then how comes they are not getting penalized? They are on page 2 for blu ray players out of like 56 mill or so

I would love to hear your ideas about this and recommendations of how to implement a similar script

cheers
#main internet marketing discussion forum #javascript #keyword #question #scripts #usage
  • The site uses a combination of CSS and javascript to do this. The hidden text is revealed by changing the style of the text concerned.

    A simple way to achieve this is to put your hidden text in a <div> with an id of say 'hidden'. Then give 'hidden' a style that includes 'display:none;'. Then use javascript along the following lines to display the hidden text when a link/button is clicked:

    h = document.getElementById('hidden');
    h.style.display="block";

    The javascript code really needs to be more complicated than this to deal with all browsers, but I hope this points you in the right direction.
    • [1] reply
    • Thanks alot for the reply clive.

      What do you think about the keyword usage? If you feel they are keyword stuffing then how comes they are not getting penalized

      cheers
  • There are certainly a good number of keywords in the "hidden" portion of the page, but I do not think that a human reader would conclude that it is "keyword stuffing".

    I've no idea how Google regards text hidden using CSS. The code to hide it is usually contained in a stylesheet so it would be a two stage process to identify it. Whether they do or not, I don't know, but I would assume that if they don't they will in due course.

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    Hi I came across a website digitaldirect.co.uk which has some strong seo work done to it. I was looking through there categories and came across something which I thought was run of java script - I could be wrong. I was wondering if someone could have a look at this for me and advise how I could implement something similar on another site.