Goal: 84 sales
The question is, where should I put this money, how much, how often, and how can I make sure I'm testing for effectiveness?
Forgive my stupidity, but I don't hardly know anything about SEO. I understand I might be able to hire someone for around $750/month for this. Would this be wise?
I have at least three full weeks/month of my own time to spend on marketing, so lots of time to spend learning/doing things on my own to the extent that makes sense.