If you're a newbie, make sure to listen to this:
Just because something works for one product in one niche doesn't mean it will work for every product in every niche.
Case in point: The Big A** ORANGE "ADD TO CART" Button
Ryan Deiss published a product with the results of lots of tests he did on his promotions. One of those involved a big orange "ADD TO CART" button.
All of a sudden, on every sales page I see, there is a huge a** orange "ADD TO CART" button.
Then my clients start asking WHY DON'T THEY GET ONE OF THOSE HUGE A** ORANGE ADD TO CART BUTTONS?
So I did a test. Yup, I actually did a test. Started it August 11 and finished it yesterday.
I tested 14 different buttons on one product promotion. You know what I found?
THERE WAS A BUTTON THAT CLOSED 21.9% MORE SALES THAN THE FABLED BIG A** ORANGE "ADD TO CART" BUTTON
So was Ryan wrong? Is he intentionally misleading folks?
I doubt it. In his tests, with his products and his sales letters his big a** orange add to cart button closed more sales.
But that doesn't mean it will work for you. It might. It might not. Test that puppy.
(And don't ask me what button did best--I ain't tellin'. At least, not for free.)