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Clickbank Affiliate-Turned Vendor Question

by rjd1265
13 replies
I have been a CB affiliate for years and have done very well.

I launched a software product a few months ago which is doing ok, i really did not intend for it to be a seller as it is just a add on to my new product. (I give my customers free landing page software to use with my product)

My question is:

I am getting about 75% - 80% of people who visit my page to go to the order form, but they do not buy.

My price is clearly stated on the sales page several times so they must be clicking to go there for other reasons?

Do you think they see the Clickbank order form and are like "what the hell is this"? I guess the only thing I can do is test a order form skin but wondering if any other vendors have had this happen.

I was told this is "normal" but from my short experience as a vendor (with my other product) it is not.

Thanks,
Ryan
#affiliateturned #clickbank #question #vendor
  • Profile picture of the author MilesBaker
    It's hard to say without seeing your sales page.

    What does your order button say?
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  • Profile picture of the author DABK
    There might be a mismatched between what they think they'll find (price is not the only thing) and what they do find on the page.

    What's on the page(s) they visit before they go to your sales page?

    Originally Posted by rjd1265 View Post

    I have been a CB affiliate for years and have done very well.

    I launched a software product a few months ago which is doing ok, i really did not intend for it to be a seller as it is just a add on to my new product. (I give my customers free landing page software to use with my product)

    My question is:

    I am getting about 75% - 80% of people who visit my page to go to the order form, but they do not buy.

    My price is clearly stated on the sales page several times so they must be clicking to go there for other reasons?

    Do you think they see the Clickbank order form and are like "what the hell is this"? I guess the only thing I can do is test a order form skin but wondering if any other vendors have had this happen.

    I was told this is "normal" but from my short experience as a vendor (with my other product) it is not.

    Thanks,
    Ryan
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  • Profile picture of the author rjd1265
    [DELETED]
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    • Profile picture of the author DABK
      I looked at your sales page. I don't like the switch from I to we.

      The 3 easy steps confused me. That's poor copy and poorly presented. Those are 3 steps to what? Why would I take those 3 steps?

      Create Your Own Business in 3 Easy Steps
      Setup Your Own Funnel in 3 Easy Steps

      Those are things I understand.
      3 Easy Steps confuses me.

      The price is hidden. I know, it's typed there. But in letters that are almost the color of the background.

      Then, the price goes up in 0 seconds. What's the price, then? Clearly it's not $47 a month but something higher. How much higher?

      Overall, you need a copywriter.

      Originally Posted by rjd1265 View Post

      Anyone else have any insight?
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  • Profile picture of the author rjd1265
    Thanks for the input. My countdown timer did not turn off when directed so that is gone. The price is now above the fold and clearly stated (it was at the bottom but i know most people do not get that far).

    I want to hire a copywriter but they are hard to find. The last time I spent $1,000 for my other product and it was not good...and he got good reviews from other vendors.
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  • Profile picture of the author fredi
    Must be there is something wrong. I agree with you that it is not normal.
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  • Profile picture of the author WilliamRoberts
    Banned
    That bounce rate is a little bit high. Here's what you can do to increase your numbers immediately:

    When someone clicks your buy link, send them to an opt-in page before they see the order page. You'll want to create a 'hot-list'. These are people who are raising their hand to potentially say "Yes" to your offer. After they opt-in you can direct them to checkout.

    Now for the people who don't buy, you can create a follow-up e-mail campaign to push them over.
    You can have a short 3-5 day sequence that restates the benefit of your offer, or even offers another super bonus.

    You'll see a spike in orders almost immediately.
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    • Profile picture of the author Sid Hale
      Be careful with this strategy...

      Originally Posted by WilliamRoberts View Post

      When someone clicks your buy link, send them to an opt-in page before they see the order page. You'll want to create a 'hot-list'. These are people who are raising their hand to potentially say "Yes" to your offer. After they opt-in you can direct them to checkout.
      If you intend to have affiliates promote your membership, the interruption of the sales process by interjecting a lead generation page introduces a sales page "leak" and will create a lot of hesitance for affiliates to promote your product.

      A better option would be to have a stand-alone lead generation page for your personal promotion. Your affiliates' traffic should go directly to the sales page and never see your opt-in page.
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  • Profile picture of the author Sid Hale
    There may be other issues but...

    Originally Posted by rjd1265 View Post

    My price is clearly stated on the sales page several times so they must be clicking to go there for other reasons?
    IMHO you have a very different idea of what the word "clearly" means, than my own definition - and I suspect that most of your visitors interpret your pricing the same way I did.

    Your order buttons all set up an expectation for a one-time price, and it is not until the visitor arrives at the CB order form that they discover it's actually a monthly subscription. There is a HUGE difference between a $47 one-time price and a $47/mo subscription. I'm not at all surprised at your rate of abandonment.
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    • Profile picture of the author rjd1265
      Originally Posted by Sid Hale View Post

      There may be other issues but...



      IMHO you have a very different idea of what the word "clearly" means, than my own definition - and I suspect that most of your visitors interpret your pricing the same way I did.

      Your order buttons all set up an expectation for a one-time price, and it is not until the visitor arrives at the CB order form that they discover it's actually a monthly subscription. There is a HUGE difference between a $47 one-time price and a $47/mo subscription. I'm not at all surprised at your rate of abandonment.
      Ya, that was missed. I had no intentions on "duping" them as the refund rates would just be insane.
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    • Profile picture of the author John Hocking
      Originally Posted by Sid Hale View Post

      There may be other issues but...



      IMHO you have a very different idea of what the word "clearly" means, than my own definition - and I suspect that most of your visitors interpret your pricing the same way I did.

      Your order buttons all set up an expectation for a one-time price, and it is not until the visitor arrives at the CB order form that they discover it's actually a monthly subscription. There is a HUGE difference between a $47 one-time price and a $47/mo subscription. I'm not at all surprised at your rate of abandonment.
      I agree with Sid.

      It was not clear that it was $47 monthly until on the order Page.

      Another reason you might get false order form impressions is that a bot followed the link.
      You can protect against this by turning the link into a JavaScript button.

      But ultimately the best way to improve conversion is to split test changes to sales page and monitor results.
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    • Profile picture of the author tyronne78
      I agree with Sid...the copy on your order buttons might be a little misleading. I got the impression that it was a one-time payment of $47.

      Originally Posted by Sid Hale View Post

      There may be other issues but...



      IMHO you have a very different idea of what the word "clearly" means, than my own definition - and I suspect that most of your visitors interpret your pricing the same way I did.

      Your order buttons all set up an expectation for a one-time price, and it is not until the visitor arrives at the CB order form that they discover it's actually a monthly subscription. There is a HUGE difference between a $47 one-time price and a $47/mo subscription. I'm not at all surprised at your rate of abandonment.
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  • Profile picture of the author rjd1265
    thanks for the help guys. You all have some valid points and I will be modifying accordingly.
    I am going to test $47 one time then change my upsell to monthly. I just did it the other way around because if they dont upgrade, then they are going to get my landing page software for a one time charge...but that is ok I guess.
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  • Profile picture of the author sumit@247easysupport
    I believe there must be some problem with the sales page, you need to capture email address of those potential people and send them follow up email with discount 1, discount 2 offers. Might be they are not in good financial situation to buy it with first offered price. You may also offer your product in recurring like pay $17 instant and rest $15 in 30 days of purchase and 3rd $15 in 60 days of purchase date.

    Hope it helps.
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