Is it mandatory? and if not, does it open the door for promotion for different products in different niches?
Does a blog give a product owner/marketer a more targeted traffic source? Assuming the marketer uses an autoresponder ("the money is in the list") is it more or less of a hassle when determining whether to place content in the autoresponder or the blog?
Maybe I am asking too much but my brain has been spinning on this for months, which has kept me from taking any action whatsoever.
TL;DR What do blogs do for product owners? What little part (if any) am I missing here?
Thanks for all your help in advance.