Measuring Website Performance for a Club/Venue/Destination
Just curious to see what ideas/methods people have used to measure website and channel performance for a brick and mortar business like a night club or venue that doesn't have an entry fee or a need to book?
A limited or special offer is an option but at the same time might be a bit difficult to manage for a night club. A view of the location page is another option.
Anyone done worth with business with a similar dilemma?