How to make your mark online

Digital marketing is not only the way of the future; it is the way of today. With a dwindling number of consumers relying on traditional forms of media and an increasing number looking online, having an effective digital marketing strategy for your business is crucial.

A 2016 report by the Australian Communications and Media Authority states 92% of Australians (and growing) use the internet, with 10.7 million of us use it more than once per day. So if you’re not excelling with an online marketing presence – then how are your customers going to find you?

The hardest thing is to just get started. So we’ve compiled 7 hot tips to get you up and running in the digital space.

Be broad
Don’t confine yourself to one space – everything works better when part of a team. Have a great website, yet ensure you drive traffic to it through your social media pages. Ensure you are listed in your local directory. Spread your digital wings and cover as many bases as you can.

Be Social
Set up social media accounts for your business – check out all the platforms available to you and choose a mix of accounts that suit your business best. Social media is the best way to get up close and personal with your customers – and an amazing source of traffic to your website.

Be mobile
Of the 92% of Australians that are online, 70% go online via a mobile phone and 50% with a tablet. If your website is not mobile optimised, you’ll be turning away potential customers as quick as they can press the back button.

Be Visual
Excite your customers with amazing graphics, eye-catching images and witty infographics. The human eye is excited by visuals as opposed to reading bucketloads of text. So excite us – get creative and think of ways to show your information in a more appealing light.

Be Engaging
Talk to your customers! An engaged business that cares about the ideas and feedback from their customers is more likely to instil a sense of brand loyalty and have more long-term, loyal customers.

Be optimised
Google loves relevant content – so as a priority make sure your website is well keyword optimised for a good organic search result. Find out what your customers are searching for and how they find you. Setting up google analytics on your site gives invaluable feedback about where and how your customers are finding you, what device they are on and heaps more.

Be clear
Have a clear call to action on everything you do. Whether it be to call you for a quote, sign up to your mailing list or fill out a contact form – whatever it is, make it as simple as it can be.

Make a start with these 7 top digital marketing tips and you are on your way to digital success.