Why do people create PLR products?

10 replies
Hi!

Why do people create PLR products? What do they get from it? I understand that an eBook with resale rights or giveaway rights can be nice if you have affiliate offers and your website link in it, but pure PLR rights, what's the point?

I could upload an eBook with full PLR rights to any PLR site and I would get nothing out of it since people are going to rebrand it and change the links. What am I missing here?
#create #people #plr #products
  • Profile picture of the author Copy Me Profits
    plr products get sold at the very beginning from somewhere like Jv Zoo. i think people sell plr products for a intensive to buy it.
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  • Profile picture of the author Doug
    Those getting rich during the 'gold rush' years sold the tools needed to mine gold. The gold miners found a little gold, bought the tools from their new found money hoping to help find more gold, and the only people making bank were the tool sellers.

    PLR provided today is the same concept.
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    • Profile picture of the author chippen2188
      Originally Posted by Copy Me Profits View Post

      plr products get sold at the very beginning from somewhere like Jv Zoo. i think people sell plr products for a intensive to buy it.
      Yeah I know but there are 1000s of PLR products out there, all of them haven't gone through JvZoo first.

      Originally Posted by Doug View Post

      Those getting rich during the 'gold rush' years sold the tools needed to mine gold. The gold miners found a little gold, bought the tools from their new found money hoping to help find more gold, and the only people making bank were the tool sellers.

      PLR provided today is the same concept.
      Okay, but in that example, the tool sellers actually sold the tools. I am a member of IDPLR membership site and can download how many PLR products I want without having to pay anything to the creator of the product. Sure, most of the products are outdated or old but some of them are new and I just can't figure out what the benefit is.

      I have just finished an eBook I have written myself (part true, paid someone of Fiverr) and the plan was to sell it on my website, but I thought that maybe I should upload it to several PLR sites instead with giveaway rights or something, to get more exposure.
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      • Profile picture of the author Steve B
        Originally Posted by chippen2188 View Post

        I just can't figure out what the benefit is.

        The benefit is that the ebook creator sells his PLR book to as many people as he/she can before all the buyers devalue the book by undercutting each other in an attempt to sell it as their own.

        What if you wrote an ebook that you put 100 hours into? You sell PLR licenses to the book for $27 each. Your book is on a hot topic, it seems to be well written, and over the next two months you manage to sell 500 copies. Where is the benefit?

        500 X $27 = $13,500 / 100 hrs. You just made $135/hour for your time spent in creating the ebook.

        Yes, this is an exaggerated simplistic example to make a point. Yes, there are marketing costs, maybe affiliates to pay, yada, yada. The point is . . .

        Creating and selling PLR products (ebooks, courses, graphics, videos, etc) has proven to be a money maker for some people if done right.

        Limiting the number of licenses sold, IMO, helps to keep the value of the product higher.

        There are other benefits to be gained for the creator. He still owns the copyright to the original book that can be sold. He gains customers which he can turn into a pool of buyers for his future PLR creations. He builds a subscriber list that he can promote other offers to.

        If done right and well, this business model can sustain a full time income.

        Steve
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  • Profile picture of the author Doug
    PLR is a tool the product creator provides to the marketer.
    Pick axe is the tool shop owners sold to miners.

    miner = marketer
    product creator = shop owner

    You have an ebook that you wrote, you are the shop owner. Sell the tool to the marketer.

    Don't give it away on PLR sites.
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  • Profile picture of the author chippen2188
    Thanks for the explanations. It seems like I was stuck thinking people just uploaded their work to PLR membership sites. But I guess the product doesn't reach those sites until sales have staggered from the original source...
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  • Profile picture of the author Profit Traveler
    Banned
    That is right. PLR does not really mean Rebranded books with affiliate links. Entire Sales funnels can be transferred to a new owner and re-named and resold.

    I remember Patric Chan who is a Guru now but even to this day his English is not so stellar but he began with in investment in PLR and sold it as his own and that really launched him to where he is now.

    Eric of EricsTips.com also consistently offers high quality PLR. He once had a proven 6 digit high seller FOREX product created with an expert on that market and really you were only limited by your promotional skills because the product was still hot and had great value inside.

    Even some Quality WSOs could sell the master rights to them because not everyone maximizes the full potential of a product every time and someone else could step in and still get a lot of great mileage out of that product.

    But you have to know the difference between quality and re-hashed crap with it comes to PLR.

    -Art
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  • Profile picture of the author Brent Stangel
    I think another important point is; most people who buy PLR for resale, never sell a single copy.

    So, just because 100 or 1000 copies have been sold, does not mean there are a similar number of people actually re-selling it.

    I have PLR that has been sold to over 300 people, yet when I search for the provided articles I can't find a trace of them online. When I post them on my site, for all intents and purposes they are my "Original" content.

    PLR can be a Gold mine because most people don't have a clue how to use it.
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  • Profile picture of the author gregdavidson727
    It's because it's what their customers want. You can rebrand PLR as your own, resell it and in some cases, give it away to build a list. With MRR, you're extremely limited on what you can do with it.
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  • Profile picture of the author andyrod
    That is because it's what their customers want. You can rebrand PLR otherwise you own, resell it and perhaps, give it away to build a list. With MRR, you're extremely limited on what you can do with it.
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