Whatever project I try I always come across a barrier usually when it starts to involve a third person - I am not a people person - and I consequently can't find a way around it and give up. But that's me and I know I have to do something about it.
Anyway what surprised me was the fact that this was all instigated by messrs. Kern and Reece who were very concerned that some people or maybe lots of people who bought their products did not take the required action or simply gave up. Just makes you wonder why these multi-millionaires should even care if people bought and did diddly squat with their products.
At face value it came across as pretty genuine and even quite impressive, kinda helps restore your faith that even the big guns do actually care about their customers.
Or was this another clever marketing ploy - oh stop it.