Hi I'm Ron and I'm a Pusher

by Ron Douglas 2 replies
On page 175 of "Ready, Aim, Fire" by Masterson, he explains that there are two ways to market online:

"Some wanted to build big websites and bring in new customers through search engine optimization, viral marketing, and other "Pull" marketing methods."

"Others wanted to stick to what the company knew best -- "Push" marketing - - by going out to the Internet market with paid advertisements for low priced products in order to create a list of buyers and then sell those buyers higher-priced, back-end products via email."

Pull marketing methods is what seems to be more popular on this forum and would include article marketing. It's a kind of passive approach in which you're waiting for the free traffic to come to you.

Push methods would be more like going out and getting the traffic. As long as you make more than you spend - you win because you're building your list and making money on the back end.

Personally my success came from being a Push Marketer in that I paid for traffic by having an affiliate program. Once I built a strong list, I also added Pull marketing strategies by launching a forum and getting traffic from user-generated content.

Which one are you? Push or Pull?
#main internet marketing discussion forum #pusher #ron
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  • Profile picture of the author JayXtreme
    I don't think I would ever want to pigeon hole myself and my business like that..

    It's an over generalisation ... I sort of maybe see what you mean.. but for me personally it is too restrictive to choose one, or to "box" my business like that..

    For example....

    There could be sooooo many combinations of both...

    Like article marketers who can write really well, therefore they know they can build a list too.. selling high and low on the front and backend... variety.... variation...

    Peace

    Jay
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    Bare Murkage.........

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    • Profile picture of the author Ron Douglas
      Originally Posted by JayXtreme View Post

      I don't think I would ever want to pigeon hole myself and my business like that..

      It's an over generalisation ... I sort of maybe see what you mean.. but for me personally it is too restrictive to choose one, or to "box" my business like that..

      For example....

      There could be sooooo many combinations of both...

      Like article marketers who can write really well, therefore they know they can build a list too.. selling high and low on the front and backend... variety.... variation...

      Peace

      Jay
      Ok, so what do you do more of? How did you break into a niche?
      {{ DiscussionBoard.errors[101736].message }}
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