Are sub-niches within big niches a "safer" bet?

12 replies
I just did my first $500 ad buy on clickbank to attract affiliates. I actually got a decent amount of sign-ups, somewhere between 50 to 60 (about $9 cost per lead from a $25 CPM ad buy).

But they are not actually promoting my offer which is somewhat small in nature. I saw the competition doing well in parallel niches, for example model train making. So I went into something similar like RC airplane making.

So my pivot for my next attempt is to sub niche in one of the big three: make money/business, health//weight loss, dating/relationships. I'm thinking of something like getting back into the dating market in your 30s. Or working on just a certain part of your body, maybe your butt for girls or arms/abs for the guys.

Before learning another lesson the expensive way I just wanted to run it by the wise minds here. Do you guys think it's a safer bet to go this route?

Thanks for your thoughts
#bet #big #niches #safer #subniches
  • Profile picture of the author danieldesai
    In response to your main question, I'll say this...

    It's usually better to focus on a sub-niche than to target a big market for the following reasons:

    - There's less competition, and you can often get a larger portion of that sub-niche than if you tried to appeal to the wider market.

    - It's easier to understand your target audience as you'll have a more specific idea of what they want, as compared to understanding a wider market of people.

    - Branding yourself in a sub-niche and being seen as an expert is much easier than being seen as an expert on the whole market.


    Originally Posted by Delta223 View Post

    So my pivot for my next attempt is to sub niche in one of the big three: make money/business, health//weight loss, dating/relationships. I'm thinking of something like getting back into the dating market in your 30s. Or working on just a certain part of your body, maybe your butt for girls or arms/abs for the guys.
    In my experience, this is the best way to tackle "the big three".

    So you have the right idea.


    Regards,
    Daniel
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    • Profile picture of the author [RyanMilligan]
      Banned
      Originally Posted by danieldesai View Post

      In response to your main question, I'll say this...

      It's usually better to focus on a sub-niche than to target a big market for the following reasons:

      - There's less competition, and you can often get a larger portion of that sub-niche than if you tried to appeal to the wider market.

      - It's easier to understand your target audience as you'll have a more specific idea of what they want, as compared to understanding a wider market of people.

      - Branding yourself in a sub-niche and being seen as an expert is much easier than being seen as an expert on the whole market.




      In my experience, this is the best way to tackle "the big three".

      So you have the right idea.


      Regards,
      Daniel

      Have to agree here with branding. Influencer marketing is probably the quickest most reliable way for a product to gain credibility and you want to be the influencer.

      However you can go for sub niches, or niches within sub niches or the niche as a whole. It's obviously going to be a little more difficult cracking the niche as a whole and becoming an influencer.

      I wrote a post on LinkedIn about it, I assume its okay to post a link to it here as its not promoting anything.

      https://www.linkedin.com/pulse/profi...?trk=prof-post
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  • Profile picture of the author ChrisBa
    IMO it's normally much easier to promote and make money In a sub niche. I'd rather be doing this than going super broad where it's more saturated.
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  • Profile picture of the author dana67
    I agree with Daniel. There is less competition in a sub-niche, just like there is less competition for long tail keywords. Also, sometimes you can find a sub-niche that is not being exploited by others, and that can help you stand out from the rest of the crowd.
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  • Profile picture of the author Edwin Torres
    It's always good to "niche down" because 1. There is less competition and 2. You can really dial down on your target audience.

    When you try to target EVERYONE you target NO ONE.
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  • Profile picture of the author n3o
    right traffic source + right angles = $$$
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    India Casino Affiliate - Best Casino Affiliate Programs in India
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  • Profile picture of the author Shane Hon
    I feel that by focusing on sub niches, you'll be able to create groups of very targeted audiences by providing solutions to various problems that every sub niche has.

    This not only makes you appear as an authority in your niche, you'll learn a lot more about your audience on their pain, wants and needs, while building your list.

    This won't just help you to market your products in sub niches well, it'll also help with your attempt in going broad should you decide to do so in the future.
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  • Profile picture of the author Leli
    If you are just starting out/have limited experience, you should always go for sub-niches. Only go for broad ones when you have good:
    1. Experience
    2. Contacts in the industry
    3. Budget to compete with the big dogs
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  • Profile picture of the author ANDREIS
    If you want to attract affiliates then you need to offer them a really good deal. If they think they will make money with your offer, if they get something with your offer that they can't get elsewhere then they will flock to your affiliate offer! Broad niche or sub-niche? Just make sure you offer a better deal than what affiliates can get with other offers and you'll do a good job regardless of the broad or sub-niche dilemma.
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  • Profile picture of the author Jason Kanigan
    Keep jumping and you'll never get known for anything.

    You want people to instantly think of you as the "XYZ" Person.

    If you continue to jump niches, you'll never get any of that credibility with affiliates.

    Most affiliates never do anything, anyway, so you can't really take their lack of activity as feedback on your offer.

    In fact, you know very little about your offer.

    If I was in your shoes, I would:

    > pick and choose my affiliates more carefully

    > go back and ask those who signed up but didn't do anything three things...Why they signed up; Why they didn't promote; and What would they promote/what do they usually promote?

    > test the offer in front of the real target market directly myself, to check its validity.


    Competent, action-taking affiliates want a Sure Thing.

    You don't have any numbers to show them.

    What if you did? "Here are my samples of traffic and conversion with my own testing so far." "Here is my targeting: how well does your list match up with this?"

    There are more factors here than I think you are seeing so far.

    Test the validity of your offer first, then approach active affiliates with those proven numbers. You'll do much better.
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  • Profile picture of the author [RyanMilligan]
    Banned
    Forgot to state the obvious but if you become an influencer in your field, affiliates come to you. You don't need to go looking.
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  • If you focus on sub-niche,you can grow faster. But the growing is limited.
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