I am feeling that 99% of the time determining a "customer avatar" is complete waste of time horse poopy.
Unless you have a VERY niche product/service WTF is the point?
Let's say you have an information product/membership site that helps women lose weight and feel better about themselves.
Um, hello? Who is your avatar? Any woman 18-80 who wants to lose weight and feel better about herself.
What does it matter how many kids she has, their ages, what she does for a living, how much schooling she had, her age, etc...
I just invented a Universal TV Remote that never needs batteries.
Who the heck is my "customer avatar"? Why in the world do I need to know what books/magazines they read, how much money they earn, what their challenges, values, goals, occupation, age etc...?
You have a TV with remote? Great.. you are my customer.
You want to lose weight? Great you are my customer
You want to make money online? Great you are my customer
You want to learn how to pick up chicks? Great you are my customer
I sell baby strollers..... you have a baby? Great you are my customer
I am assuming I am wrong here.. but for the life of me this all seems like horsepoop unless you have a REALLY REALLY niche product.
Please tell me why this whole "customer avatar" isn't nonsense?
Customer Avatar Worksheet| Download the Template