What kind of "special sauce" do people use to get readers to review their books in such a way that this actually boosts sales? I'm not talking about paying for reviews. I'm not talking about swapping for reviews. Get those ideas out of your head.
I'm talking primarily about particular positioning or promotion to get Kindle book reviewers emotionally invested in whatever book you publish. I'm at a completely lost here. I'm thoroughly confused as to why some heavily reviewed books do well and others fail.