How to do digital marketing without a penny?

21 replies
You are in the big bad digital world with killer competition that has deep pockets to fund their marketing campaign. And the noise on internet is so high you need to be louder than the loudest. And if you have to do that without a budget, your creative muscles will have to strain a bit. Here is a ready list of 3 awesome ways to do it without a penny. This can get you thinking about more ways of doing it.



Get a few Anchor Consumers: When you have the big fish in, the small fish will follow. But the big fish need not be a huge celebrity. If you have a local business, a local celebrity will do. Do you have charity man, a famous church singer, a renowned mathematician or a gold medalist in your colony? Connect with him, send him your products and request him to leave a testimonial on your Facebook or Linkedin. Let the power of digital word-of-mouth take on from there. Remember, you will have to be patient with this. You are not paying him to sing your praises. You need to follow up patiently and give him time. Since he lives in your vicinity you will find something to bond on - neighbourhood issues or religious chores. Bond well so that you are assured of a positive feedback.



Market your personal brand: If you are an authority on some subject, use your knowledge to get a few followers. Let people vouch for your credibility first and then your products. You can do that by creating a group of like minded people on any of the social networks. Share your two bits and hear out others. You can also start publishing your own blog and promote those blog posts on social network. If you know something the world does not know, pitch a unique storyline to leading digital publishers. If they think you have something worthy to share with their readers, they will give you a guest blogging opportunity. When you begin to author some articles, people will look up to you. But this also needs time and effort. If you are hoping for overnight success, that will not happen.



Throw Freebies: It does not have to be a product. It can be 'How-to' presentation on slide share. It can be practical walk through on operating a machine via a Youtube Video. It can be an e-book with complete low down on digital marketing tactics. People are looking for information online. Give them a genuinely good piece of content for free. And ask them to come to you for more. Market your offline store or your online site towards the end of the presentation, video or e-book. If they see value in what you are talking, they will come back for more. And remember, slideshare, youtube or Amazon books do not charge you for publishing content.

So digital marketing can be done without money. But you need to invest your time.
#digital #marketing #penny
  • Profile picture of the author Sarythsaya
    You tube video is the obvious avenue for free traffic, and if you do it well enough, given google and youtube are bedfellows, you may make it to page one of google also.
    {{ DiscussionBoard.errors[10713680].message }}
  • Profile picture of the author agmccall
    How to do digital marketing without a penny?
    Answer. You shouldn't

    al
    Signature

    A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

    {{ DiscussionBoard.errors[10713713].message }}
  • Profile picture of the author Nico Puegher
    Helping people should be the #1 way to do digital marketing without investment, helping others will allow you to be a problem solver and can make all the difference in the world to stand out from day one
    {{ DiscussionBoard.errors[10713771].message }}
  • Profile picture of the author DABK
    Since you're not asking a question but giving an answer, shouldn't your Title not have a question mark?

    What if my local celebrity is a woman? It really rubbed me the wrong way that we went from fish to mathematician and gold medalist to him.

    None of what you say is without a penny, it's just without paying someone directly, as in ads or paying writers... You're still spending money... How do you get your local gold medalist to buy your stuff?

    I mean, if I were the gold medalist and you were an unknown, I'd want a cup of coffee, at the very least.

    Note: I get your point; you don't have to spend a lot of money... I'm just annoyed by the large number of articles that deal at length in basic stuff or generalities.

    You don't have to be a marketing genius to know that if you convince a local celebrity to buy from you you can get more clients. But this is your advice: Connect with him.

    Connect with him is the hard part here. The how trips up more people than the what.

    Originally Posted by shraddhay View Post

    You are in the big bad digital world with killer competition that has deep pockets to fund their marketing campaign. And the noise on internet is so high you need to be louder than the loudest. And if you have to do that without a budget, your creative muscles will have to strain a bit. Here is a ready list of 3 awesome ways to do it without a penny. This can get you thinking about more ways of doing it.



    Get a few Anchor Consumers: When you have the big fish in, the small fish will follow. But the big fish need not be a huge celebrity. If you have a local business, a local celebrity will do. Do you have charity man, a famous church singer, a renowned mathematician or a gold medalist in your colony? Connect with him, send him your products and request him to leave a testimonial on your Facebook or Linkedin. Let the power of digital word-of-mouth take on from there. Remember, you will have to be patient with this. You are not paying him to sing your praises. You need to follow up patiently and give him time. Since he lives in your vicinity you will find something to bond on - neighbourhood issues or religious chores. Bond well so that you are assured of a positive feedback.



    Market your personal brand: If you are an authority on some subject, use your knowledge to get a few followers. Let people vouch for your credibility first and then your products. You can do that by creating a group of like minded people on any of the social networks. Share your two bits and hear out others. You can also start publishing your own blog and promote those blog posts on social network. If you know something the world does not know, pitch a unique storyline to leading digital publishers. If they think you have something worthy to share with their readers, they will give you a guest blogging opportunity. When you begin to author some articles, people will look up to you. But this also needs time and effort. If you are hoping for overnight success, that will not happen.



    Throw Freebies: It does not have to be a product. It can be 'How-to' presentation on slide share. It can be practical walk through on operating a machine via a Youtube Video. It can be an e-book with complete low down on digital marketing tactics. People are looking for information online. Give them a genuinely good piece of content for free. And ask them to come to you for more. Market your offline store or your online site towards the end of the presentation, video or e-book. If they see value in what you are talking, they will come back for more. And remember, slideshare, youtube or Amazon books do not charge you for publishing content.

    So digital marketing can be done without money. But you need to invest your time.
    {{ DiscussionBoard.errors[10714081].message }}
  • Profile picture of the author Rory Singh
    [DELETED]
    {{ DiscussionBoard.errors[10714394].message }}
  • Profile picture of the author silveroaks
    There are so many of these posts already that if a goes through them he will be more confused then ever. Everyone wants to share something that is not even relevant at times. I wish all the best to people who are here to learn.
    {{ DiscussionBoard.errors[10820790].message }}
  • Profile picture of the author Kay King
    [DELETED]
    {{ DiscussionBoard.errors[10820795].message }}
  • Profile picture of the author Simpilot938
    There are a myriad of free traffic methods - all of which use your time instead (time you cannot use to earn money elsewhere).

    YouTube (already suggested) - make videos that link to something paying.
    Article sites - apparently not as effective as they once were and you need something solid to link to (not just an affiliate link or CPA off). Still good for long term traffic if you're writing interesting articles.
    Slideshare and other similar sites - like article writing but using presentations.
    Helping people -again as already suggested. Get yourself known as an expert by helping people in small ways, then when they need something bigger, they'll happily pay you for your expertise.

    In short, trade your time to make your money. It's not a long term strategy, but it will get you started.
    {{ DiscussionBoard.errors[10822251].message }}
  • Profile picture of the author Marcus Mozza
    Quality content & free traffic at a guess. I didn't read your whpole thread but will come back to it later. Thanks
    {{ DiscussionBoard.errors[10822267].message }}
  • Profile picture of the author Kay King
    There are so many of these posts already that if a goes through them he will be more confused then ever. Everyone wants to share something that is not even relevant at times.
    .....and you are here bumping dozens of months and years old threads....talk about confused....and the relevance is????
    Signature

    Saving one dog will not change the world - but the world will change forever for that one dog.
    It takes nothing away from a human to be kind to an animal.
    {{ DiscussionBoard.errors[10822287].message }}
  • {{ DiscussionBoard.errors[10822318].message }}
  • Profile picture of the author tyronne78
    How to do digital marketing without a penny? I don't think it's possible. All businesses require some kind of overhead.
    {{ DiscussionBoard.errors[10822328].message }}
  • Profile picture of the author writeaway
    Remember: there's not such thing as FREE marketing

    You'll always pay

    Either you pay in MONEY or TIME

    Time is more expensive than money

    With that said, the best place to promote links directly for 'free' are FB groups
    Signature

    Want To Make More Money Online? Invest in BETTER CONTENT!
    Articles - Blogs - Authority sites - Ecommerce descriptions - Emails - Youtube video scripts - AFFORDABLE RATES!
    {{ DiscussionBoard.errors[10823024].message }}
  • Profile picture of the author metricbuzz
    Thanks for your great article, I just had written a post about starting marketing for small business owners with a tumblr blog. Here you can find that post: Rank tumblr blog on google,

    This idea will help you to create and rank your website fast for free for digital marketing and niche marketing.
    Signature

    Hi, my name is Da Zheng, I am the developer and founder of RankOffer.com.

    {{ DiscussionBoard.errors[10823844].message }}
  • Profile picture of the author xixna
    Hey, you don't always have to do everything free. Paid ways are fast and reliable. If you have a big budget, paid ways the best way.
    {{ DiscussionBoard.errors[10823870].message }}
  • Profile picture of the author Cesar Sampaio
    I have a few tips for people who are new to this IM thing.

    Need startup money? Create your own product. Can you draw? Do voice-over work? Write? Code?

    If you are not in a hurry dedicate 1-3 hours learning a sellable skill. It'll take some time but if you don't quit you will be able to make money online once you are comfortable with your skill level.

    Then use YouTube, Fiverr or other site to market yourself or your products for free.

    The most important thing you'll gain from this is experience and knowledge. That you can't spend away or get it stolen from you.
    Signature
    A Step-By-Step Guide! Do Just This One Thing And Finally Make Money As An Amazon Affiliate
    {{ DiscussionBoard.errors[10823889].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by DABK View Post

    What if my local celebrity is a woman? It really rubbed me the wrong way that we went from fish to mathematician and gold medalist to him.
    I've been guilty of that rub myself. I usually just explain that trying to balance out using him/her, or using awkward structures like him/her, can interfere with communication. And since I have the 'handicap' of a Y chromosome, that's the point of view I tend to write from...
    {{ DiscussionBoard.errors[10823911].message }}
  • Profile picture of the author Steve B
    Originally Posted by shraddhay View Post

    So digital marketing can be done without money.

    Shraddhay,

    What you have described are a couple of often used strategies to help your brand recognition.

    Is this really digital marketing that will make you money?

    Not by a long shot. Do what you are suggesting all day long for a year and you will have earned nothing.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10823925].message }}
  • Profile picture of the author Jake Sacks
    Easiest free method -

    Locate small businesses on yp.com
    Contact said small businesses in various different ways for services they need.


    Obviously, the way you do it matters, but you can get started for absolutely free.
    {{ DiscussionBoard.errors[10824378].message }}
  • Profile picture of the author Rajbir1994
    You can also use Social Media sites for marketing and driving traffic to your website or blog. Social Media is the best way now a days. You don't need to pay or expense for this. But you have to know the way first.
    {{ DiscussionBoard.errors[10824487].message }}
  • Profile picture of the author aizaku
    wait, you're telling me you're not willing to spend money on promoting your digital business...

    That's not cool...

    Yes, the long game... create SEO prepped quality content..

    but no paid traffic?

    -Ike Paz
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10824545].message }}
  • Profile picture of the author maxsi
    you can pay with YOUR TIME or with paid resources (you always pay)
    {{ DiscussionBoard.errors[10824876].message }}
  • Profile picture of the author AnamikaDubey
    Advertising agencies are very important for the digital world in the 21st century. These organizations act as a link between the businesses and the customers. It is only with an effective agency would a business be able to get successful in the market and earn more sales and profits
    {{ DiscussionBoard.errors[10824992].message }}

Trending Topics