Is the Internet (Marketing) of Things the Next Big Thing?

8 replies
Is Internet of Things (IoT) a catchy term you use to show off in front of your friends and colleagues, or the name of the very next technological/lifestyle revolution? This isn't supposed to be a complicated question, if only we knew how to define of explain the IoT. That was the bad news, actually. The good news is that I have no intention to turn this article into a lecture about Internet of Things. So, I'm going to share the most precise and profound definition, I could possibly come up with:

A Refrigerator with the Internet Connection

This definition says it all, doesn't it? Yet, I'm fully aware that the Internet of Things includes more things than just your dear refrigerator. Imagine the best or the worst possible scenario (it depends) where all of your home devices become Internet "aware." Unfortunately or luckily (again it depends), the IoT is much more than that. In order for this concept to be fully functional, all of your smart and Wi-Fi devices have to become one "entity," which doesn't have to be necessarily self-aware. Don't worry, you aren't going to create the Skynet in the middle of your living room. You're just going to reach the next level of smart-efficiency. This new "eco-tech-system" will function and deliver as one. The opportunities are literally limitless.

IMoT - Internet Marketing of Things?

So, what do you have to say about the Internet Marketing of Things? I mean, everything that has to do with the Internet, can't be ignored by Internet Marketers. It goes without saying, the IoT caused and related changes are going to be huge. You'll able, or you're already are, to use your refrigerator to surf online, play games, order and buy, and so many other more or less useful things. So, this is an every marketer's dream come true. The marketing machinery has always dreamt about the moment of jumping out of our refrigerators and slipping under our pillows. Right?

Yet, there's a catch. It's not going to be so easy to "adack" our private space, as you may think. Why? Well, have you ever heard about the thing called - permission marketing? On the opposite side, you have the interruptive marketing. So, interruptions are what we're experiencing every single day. No one asks you whether or not you want to watch the latest ad. You are where you are, you do what you do, and you suffer. Yet, when it comes to permission marketing, a little bit of your cooperation is required. Permission marketing is the basis of inbound marketing, by the way. So, you get the whole picture. Both permission and inbound walk in smooth and thoughtful ways. They're going to approach you carefully and tactically. You're going to be targeted, with only the products and services, you're supposed to like, if it's any comfort.

So, what's going to happen with our good not so old Internet Marketing? Well, Samsung is already promoting its Family Hub Refrigerator, which is an interesting reference to the inbound marketing. How? Well, Brian Halligan is to blame for both HubSpot and inbound marketing. It seems that Internet Marketing has already found its way around these things of Internet. You're going to do what you've been doing so far and you're going to use the same Internet marketing tools. The only difference is that you will have an opportunity to use more devices. Does it really matter where is your potential customer going to read your sales email - on his/her laptop or refrigerator's touch screen? You can use your vacuum for both cleaning and tweeting. Has anyone thought of it already? A smart vacuum cleaner. There are so many smart things around us that it's almost impossible to get a fair surprise these days.

So, it's an open Internet Marketing Season?

I hate to be the one telling you this, but you may have to hold your marketing horses. So far, the advertising machinery could've allowed itself a luxury of being aggressive and careless. There was a clear border between the privacy of our home and the so-called outside world. You were willing to deal with all those annoying ads on a daily basis almost at every single moment and every situation you can possibly imagine, because you knew, the moment you close your door, you're in the safe zone. Well, the Internet of Things is eliminating all borders. You can run my dear cyber boys and girls, but you won't be able to hide.

My best guess that people, who'll be using these lovely Things of Internet, are going to become extremely nervous and annoyed. I'm predicting a birth of the law, which will make sure that the IoT advertising isn't free to make itself at home in your own home. Limitations are going to be serious and crippling. Our Internet marketers and gurus will have to work hard to come up with new ways of attracting people's attention while they want to be left alone and enjoy the sacred privacy of their homes. This new Internet Marketing of Things would have to be completely reinvented and rebuilt. The Internet we used to know and use isn't going to be the same and recognizable as a part of the IoT concept.

So, is Internet of Things a good news or a bad news for Internet Marketing? This isn't going to be a new version of an old game. We're talking about a completely new level of interaction and communication. The old Internet marketing concepts just won't give you the expected results. With the introduction of the Internet, our good old marketing had no other choice than to become the Internet Marketing as we know it today. A new term is needed to describe the future "marriage" of Internet of Things and Internet Marketing. Any ideas?
#big #innovations #internet #internet of things #marketing #smart #thing #things
  • Profile picture of the author Ashok Panda
    IoT is already the next big thing. Big corporate orgs are investing billions in to it. Samsung etc are building smart cities if you would like to get a sneak peak,, visit IFA this year in Berlin .
    {{ DiscussionBoard.errors[10714159].message }}
  • Profile picture of the author Kay King
    what do you have to say about the Internet Marketing of Things?
    Nothing. From smart appliances to smart homes....what you are attempting to talk about is already here. Like other articles I've read here THIS WEEK - this one works far too hard at being 'clever'.

    not going to be so easy to "adack" our private space
    What does that even mean? Do you know?

    I'd say the introduction of rambling articles like this - will lead to the Internet Marketing of nothing on this forum before long.
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    It actually doesn't take much to be considered a 'difficult woman' -
    that's why there are so many of us.
    ...jane goodall
    {{ DiscussionBoard.errors[10714232].message }}
  • Profile picture of the author Steve B
    Originally Posted by neshaword View Post

    You're going to do what you've been doing so far and you're going to use the same Internet marketing tools.

    This about sums up your thread I would say.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10714257].message }}
  • Internet of things have already been implemented in different sectors including health, business, environment etc. It is therefore a very important medium that helps people to stay connected.
    {{ DiscussionBoard.errors[10714432].message }}
  • Internet marketing has already infiltrated everything and it's been one of the most popular strategies when it comes to marketing brands or products and services. The power of IM is quite obvious as more and more independent to small and medium-sized companies gain success through internet marketing alone.
    {{ DiscussionBoard.errors[10714533].message }}
  • Profile picture of the author Kay King
    [DELETED]
    {{ DiscussionBoard.errors[10715051].message }}
    • Profile picture of the author ForumGuru
      Banned
      Originally Posted by Kay King View Post

      ...and that's why articles like this are replacing discussion here
      The articles *could* stimulate a few much needed, relevant, discussions...

      I know that may be tough row to hoe here...since we seem to have group of members that appear to enjoy attacking anything and everything they disagree with, and sometimes the members too, especially when posted by newbs and low post accounts.

      Instead of attacking these members on thread after thread after thread --> I want to let it play out for a while and see what happens. The forum's decline is stop steep at this point, and it's been going on for so long, that I really would like to see what the 30-60-90 day effects are.

      I can tell you that I have seen the moderation stiffen up immensely over the past few days. As long we report illegal articles, I think the strategy may have a tiny chance at improving something around here.

      Cheers

      -don
      {{ DiscussionBoard.errors[10715658].message }}
      • Profile picture of the author neshaword
        Guys,

        Let's make it simple, shall we?

        If I'm paid, then I'm not free. I have to say, yes Sir, I would as you command. Right?

        But, I'm free. I will write whatever and whenever I want.

        OK, I admit it. This isn't LinkedIn. So, I can relax, discuss. I don't have to follow the pro form of articles.

        Let's see what happens. I'm here to stay. I even found some friends. I enjoy under the spotlights. Trust me, everything is better than being invisible.

        So, bring it on, just don't leave my articles without comments. This is a therapy for me, after all those more or less meaningless writing tasks.

        Your dearest Freelancer/Upwork/Guru etc. spy,
        Nesha


        Originally Posted by ForumGuru View Post

        The articles *could* stimulate a few much needed, relevant, discussions...

        I know that may be tough row to hoe here...since we seem to have group of members that appear to enjoy attacking anything and everything they disagree with, and sometimes the members too, especially when posted by newbs and low post accounts.

        Instead of attacking these members on thread after thread after thread --> I want to let it play out for a while and see what happens. The forum's decline is stop steep at this point, and it's been going on for so long, that I really would like to see what the 30-60-90 day effects are.

        I can tell you that I have seen the moderation stiffen up immensely over the past few days. As long we report illegal articles, I think the strategy may have a tiny chance at improving something around here.

        Cheers

        -don
        {{ DiscussionBoard.errors[10715748].message }}
  • Profile picture of the author salegurus
    Nothing against a good article now and then but this guy's ramblings could be shortened to one paragraph and the message will remain the same...

    Like Kay said:
    Originally Posted by Kay King View Post

    Like other articles I've read here THIS WEEK - this one works far too hard at being 'clever'.
    .
    Signature
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
    {{ DiscussionBoard.errors[10715793].message }}

Trending Topics