What Can Game of Thrones Teach Us About Internet Marketing?

12 replies
If you have a funny déjà vu feeling from the moment you saw this article's title, I don't blame you. There's nothing to worry about. Nowadays, there are so many Game of Thrones this and Game of Thrones that articles, and you inevitably become frustrated or tired. The craziest things I could read, which involve GoT, included cooking and dating advice. White collars are crazy about GoT analogies. So, why is this article any different? Do we really need it? Well, my "unique experience" is a little bit more brutal and direct. At the same time, you can love and hate GoT for various reasons, but you have to respect it for one thing above all others - its uncompromising realism. I've seen and read so many fairy tales in Internet marketing that I got this feeling of Brothers Grimm were the greatest marketers who ever lived. Follow my advice how to become rich! Internet marketing changed my life, it's your turn now! Sounds familiar?

Let's see if I can bring a breath of fresh air in already heavily exploited Game of Thrones marketing lessons.

Adapt or Disappear

It's easy to admire Ned Stark. I would definitely like to have him as a friend, but not as my Internet business partner. Why? He's too stubborn for my taste. You want to play your game despite changed circumstances? OK, but you'll have to suffer the consequences. Google has just changed its SEO algorithm. What are you going to do? You're going to complain (to whom?), or you're going to give a call to your SEO services provider? You're living in the world after Mobilegeddon. What are your options? You're going to invest some money so your website can be a responsive and a mobile-friendly one, or you're going to ignore the wind of change? This is a childish analogy, but it doesn't mean that isn't true.

You can't control your emotions? Oh boy, that's even worse. Just looked what happened to Robb Stark. One more Stark wanted to play by his own rules. That's the trouble with the most of the Internet marketers I've had a chance to get to know. They either suffer from the Messiah (syndrome) complex or Stark's stubbornness. In the first scenario, they're saving and improving the world of Internet marketing, because they're the "chosen ones." In the second case, they blame others for their failures. They're too good for this world. Internet marketing universe is still not ready for their greatness. Sounds familiar?

The Power of Principles

Here's a real-life anecdote. You should borrow me some money, because I'm a Lannister, I always pay my debts. I don't know what happened to this guy, who's figured out the Lannisters in the right way. Did he get the money he needed? To be quite honest, this family gives me chills, but their pater familias - Tywin Lannister, is someone I would like to see in my Internet marketing team. It all comes down to the trust, sooner or later. If I'm buying or ordering something, I would like to know my situation. I would also like to know if the other party is going to stick to the deal. Again, Robb was a good-looking Stark, he eventually lost his head, because he didn't want to keep his promises. But, this was a different situation? Seriously? There are no big and small promises, there are only the ones you fulfill and the ones you betray. Subscribers are certainly cheering up for Starks at home, but rest assured that they choose Lannisters online.

I may be Small, but it doesn't mean I can't play Big

This was an easy guess. Tywin Lannister - a symbol and an inspiration for every startup. Guess, I don't have to explain why? Against all odds, you take what you can and you do with what you have at your disposal. You don't have time for whining and self-pity. You don't take a single opportunity or situation for granted. Internet marketing is a merciless entity both blind and deaf. There are no guarantees and front row seats reservations. Tywin would've been a perfect startup advisor and a motivation speaker.

Old Glory Has an Expiration Date

Daenerys Targaryen had to learn this the hard way. Her brother was obviously more in the "Stark mode." That's why, we may see him again as one of those liquid metal Terminators, but as far as the Game of Thrones is concerned, he's done. I think that HubSpot's "father" Brian Halligan said something like, you relax and lower your guard for a millisecond in Internet marketing and you're a history. In a blink of an eye, all that's left for you is to cry. Luckily for all of us, Daenerys teaches us a lesson worth remembering that there are second chances for patient learners. If you have no intention to be a Diva all the time, then there's a chance for you.

The HBO Art of Internet Marketing

Finally, the HBO house. These guys know what they're doing. They created a work of art, but they treated their TV show just as any other product. Their presence on social media was and still is an unparalleled one. I've been an HBO Premium user for the last five or six years. I can compromise about many budget-related things with my wife, but HBO isn't one of them, for a reason. Honestly speaking, what the HBO has done in the field of Internet marketing deserves a thorough analysis with at least dozen articles. But, let's leave it for some other time and enjoy the show.
#game #game of thrones #hbo #internet #internet marketing #marketing #teach #thrones
  • Profile picture of the author Frank Donovan
    I suppose it could teach us how to get the best out of Dragon Naturally Speaking.
    Signature


    {{ DiscussionBoard.errors[10717237].message }}
  • Profile picture of the author gotthrowaway
    Your 200 word introduction is just you burying the very concept you're about to write about. Why?

    Adapt or Disappear

    Ned Stark's issue was honor. I'm doubting you watched the show or read the books, because if you had you would know that Ned had won. He was just too damn honorable, gave Cersei a heads up, and lost his own head as a result.

    Robb Stark's issue was going back on his word because he fell in love, then trusting Frey to be understanding. Stubbornness? You're pulling these weak connections from somewhere. I just can't figure out "where" that is.

    Real Marketing Lesson:

    -Stay true to your word, or have bad weddings.

    -Don't give your competition a chance to strike back.

    The Power of Principles

    Tywin Lannister is a terrible example of principle. He's a great example of your own bravado being your downfall. In trying to keep the appearance of being flush with money, Tywin has in fact bankrupt his family. Tywin lives a life of lies. He's so caught up in his own bullcrap that he never sees the forest for the trees. In the end, it gets Tywin killed on the toilet (when his own bravado convinced him that Tyrion was well and truly dealt with).


    The real marketing lesson here:

    -Be a pretender all you want, in the end everyone will find out your throne is a toilet.

    I may be Small, but it doesn’t mean I can’t play Big

    Tyrion. For God's sake it's Tyrion Lannister. How do you screw the pooch on arguably the best character in the realm? If Tyrion were to become a motivational speaker btw, all you'd get is an urging to drink and visit a brothel. Might work for your business, but not for most others.

    Real Marketing Lesson:

    -Own who you are, make it your selling point. Own your reality, and no one can use it against you.

    Old Glory Has an Expiration Date

    You're saying that Daenerys' brother is in the "Stark Mode"? The hell? The Starks, when whole, were all about doing their own thing honorably. Viserys was a crybaby man-child who underestimated his own influence on his sister, the Dothraki, and the kingdom at large. His greed killed him. Can you show me a greedy Stark?

    Real Marketing Lesson:

    -Viserys: Greed is going to get you killed.

    -Daenerys: You can't sit around for the better part of six seasons and think something will get done.

    The HBO Art of Internet Marketing

    This is not how conclusions work. In fact, that's not how any of this works.
    {{ DiscussionBoard.errors[10718784].message }}
    • Profile picture of the author neshaword
      Fantastic! A true Brother of the Internet Marketing Watch!

      Valar Morghulis!

      Cheers,
      N

      Originally Posted by gotthrowaway View Post

      Your 200 word introduction is just you burying the very concept you're about to write about. Why?

      Adapt or Disappear

      Ned Stark's issue was honor. I'm doubting you watched the show or read the books, because if you had you would know that Ned had won. He was just too damn honorable, gave Cersei a heads up, and lost his own head as a result.

      Robb Stark's issue was going back on his word because he fell in love, then trusting Frey to be understanding. Stubbornness? You're pulling these weak connections from somewhere. I just can't figure out "where" that is.

      Real Marketing Lesson:

      -Stay true to your word, or have bad weddings.

      -Don't give your competition a chance to strike back.

      The Power of Principles

      Tywin Lannister is a terrible example of principle. He's a great example of your own bravado being your downfall. In trying to keep the appearance of being flush with money, Tywin has in fact bankrupt his family. Tywin lives a life of lies. He's so caught up in his own bullcrap that he never sees the forest for the trees. In the end, it gets Tywin killed on the toilet (when his own bravado convinced him that Tyrion was well and truly dealt with).


      The real marketing lesson here:

      -Be a pretender all you want, in the end everyone will find out your throne is a toilet.

      I may be Small, but it doesn't mean I can't play Big

      Tyrion. For God's sake it's Tyrion Lannister. How do you screw the pooch on arguably the best character in the realm? If Tyrion were to become a motivational speaker btw, all you'd get is an urging to drink and visit a brothel. Might work for your business, but not for most others.

      Real Marketing Lesson:

      -Own who you are, make it your selling point. Own your reality, and no one can use it against you.

      Old Glory Has an Expiration Date

      You're saying that Daenerys' brother is in the "Stark Mode"? The hell? The Starks, when whole, were all about doing their own thing honorably. Viserys was a crybaby man-child who underestimated his own influence on his sister, the Dothraki, and the kingdom at large. His greed killed him. Can you show me a greedy Stark?

      Real Marketing Lesson:

      -Viserys: Greed is going to get you killed.

      -Daenerys: You can't sit around for the better part of six seasons and think something will get done.

      The HBO Art of Internet Marketing

      This is not how conclusions work. In fact, that's not how any of this works.
      {{ DiscussionBoard.errors[10719127].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by gotthrowaway View Post

      Your 200 word introduction is just you burying the very concept you're about to write about. Why?

      Adapt or Disappear

      Ned Stark's issue was honor. I'm doubting you watched the show or read the books, because if you had you would know that Ned had won. He was just too damn honorable, gave Cersei a heads up, and lost his own head as a result.

      Robb Stark's issue was going back on his word because he fell in love, then trusting Frey to be understanding. Stubbornness? You're pulling these weak connections from somewhere. I just can't figure out "where" that is.

      Real Marketing Lesson:

      -Stay true to your word, or have bad weddings.

      -Don't give your competition a chance to strike back.

      The Power of Principles

      Tywin Lannister is a terrible example of principle. He's a great example of your own bravado being your downfall. In trying to keep the appearance of being flush with money, Tywin has in fact bankrupt his family. Tywin lives a life of lies. He's so caught up in his own bullcrap that he never sees the forest for the trees. In the end, it gets Tywin killed on the toilet (when his own bravado convinced him that Tyrion was well and truly dealt with).


      The real marketing lesson here:

      -Be a pretender all you want, in the end everyone will find out your throne is a toilet.

      I may be Small, but it doesn't mean I can't play Big

      Tyrion. For God's sake it's Tyrion Lannister. How do you screw the pooch on arguably the best character in the realm? If Tyrion were to become a motivational speaker btw, all you'd get is an urging to drink and visit a brothel. Might work for your business, but not for most others.

      Real Marketing Lesson:

      -Own who you are, make it your selling point. Own your reality, and no one can use it against you.

      Old Glory Has an Expiration Date

      You're saying that Daenerys' brother is in the "Stark Mode"? The hell? The Starks, when whole, were all about doing their own thing honorably. Viserys was a crybaby man-child who underestimated his own influence on his sister, the Dothraki, and the kingdom at large. His greed killed him. Can you show me a greedy Stark?

      Real Marketing Lesson:

      -Viserys: Greed is going to get you killed.

      -Daenerys: You can't sit around for the better part of six seasons and think something will get done.

      The HBO Art of Internet Marketing

      This is not how conclusions work. In fact, that's not how any of this works.
      Well done. FL should have hired this guy to write this article.
      {{ DiscussionBoard.errors[10719809].message }}
      • Profile picture of the author gotthrowaway
        Originally Posted by MikeFriedman View Post

        Well done. FL should have hired this guy to write this article.
        I'm taking this as invitation .

        **This is half-tailed/half-baked, the beginning of a "series" that will never be finished (here at least, I just found a killer portfolio concept). Just wanted to take a stab at an article-type piece that could actually work to engage the forum and incite discussion (through the "assignment" and the discussion points). Oh, and my ego pushed me to try and school this OP on GoT/Marketing.**

        Stop Buying IM Courses: Let Game Of Thrones Guide Your Internet Marketing Career (Part 1)

        You're sitting at your computer, desperate as always. You've been drawn in by yet another title that promises to show you the light when it comes to Internet marketing. This piece though, this one seems a bit different. Could Game of Thrones actually be the key to your Internet Marketing breakthrough?

        Like the show, the answer to this question is (probably) going to break your heart. Like Game of Thrones this piece is designed to punish you, to take all of your hopes and dreams and destroy them in the most glorious way possible, and maybe leave you OK with the ending (in 5-7 years).

        That warning doesn't scare you though. Warning never seem to properly scare newcomers. You envision yourself sitting on the Internet's "Iron Throne", yet you're currently the equivalent of a motherless ******* born on the wrong side of the Wall. Do you have what it takes to see Game of Thrones for the marketing masterpiece that it is, inside and out? Do you have what it takes to insert yourself into the game, to reach for success while keeping your head?

        Only one way to find out. It's time to play the game.

        The Wall: Will You Be Allowed To Enter The Kingdom?

        It's often said that there is no barrier to entry when it comes to the world of Internet Marketing. It's an encouraging sentiment that in no way matches up with the truth. Here's your barrier:


        You're an outsider. Wrap your head around this fact right now, or you're better off turning around and giving up. This kingdom doesn't want you. It's constituents see no value in you (outside of the meager amount of money that they may take before casting you aside). The odds are stacked so heavily against you that you may be better off just turning around and joining the White (collared) Walkers.

        Turning Point 1: Are you able to come to terms with the monumental tasks that are about to be laid out before you? Are you prepared to undertake a venture that will more likely than not fail? If no, close out this page and call it a career on Internet Marketing. There's no shame in it. If yes, continue.

        The wall looms in front of you. There has to be a way inside, your business depends on you being in the right place at the right time. The gates will never be opened to you. There are few Jon Snow's and thousands of Alliser Thorne's in the Make Money Online/Internet Marketing world. These men and women will more than likely be your ruin if you're foolish enough to trust them.

        There's nothing for it. You're going to have to find a way to climb the wall. Here's a pickaxe, now get to work:

        Assignment One: The Mind Of A Marketer

        Grab a pen and some paper, watch this video, then answer the questions that follow.

        • In no less than 5 sentences, describe how you see the people in this video.
        • Choose no less than 3 product ideas that would work on this audience.
        • Choose a marketing method to bring sales to these product ideas.
        Time to see if you crest the wall or suffer a long drop and sudden stop. Post your answers to the above questions. Let the community question your answers, maybe even tear them apart. Prove that you have the strength to defend your points to the last, as well as the wisdom to relent when you are truly incorrect/misguided.

        Turning Point 2: Did you do the assignment, or keep reading? If you went with the latter, you've failed. You are already showing a lack of the basic discipline needed to succeed. Have you not posted your answers? Fear will kill you in this business. Did you post your answers, yet do nothing to improve on your answers? If so, looks like you slipped and fell. Did you avoid all of these pitfalls and complete the assignment as intended? If so, congratulations. You've scaled the wall, may continue your Internet Marketing attempt, and have earned a passionate kiss.



        A Preview For Next Week

        You've scaled the Wall, it's time to start building your new life as an Internet Marketer. Things aren't any easier once you're in this world, though. Many don't want to see you here. Others would take advantage of you. Those you would seek to bring under your sway don't trust you. The hardest task lays before you: learning who you are, who you're surrounded by, and who you will need to become to succeed in the world of Internet Marketing.

        Catch your breath and ponder these points amongst yourselves, there won't be much rest come next week.

        Discussion Points
        • How does the world of Internet Marketing mesh with Game of Thrones, if at all?
        • Is there a legitimate way for a complete newbie to "enter through the gates" so to speak?
        • How should an Internet Marketing newbie be "initiated"? Tough love, kind guidance, a mix?
        • Can a gimmick such as the one used in this piece really get a marketing lesson across? Why or why not?
        • Was your entrance into the world of Internet Marketing similar to the scenario outlined here? How did you decide you were cut out for this line of work?
        {{ DiscussionBoard.errors[10720200].message }}
  • Profile picture of the author shaunybb
    Haha Games of thrones is popular because they know how to entertain, maybe some people looking to make money online should learn how to solve people's problems....
    Signature
    ====>READY To Be Successful Online? FIND OUT more!?<====
    You FAIL online because you have the WRONG information.....
    {{ DiscussionBoard.errors[10718810].message }}
  • Profile picture of the author Regional Warrior
    Yes OP Adapt or Disappear

    This thread does not belong here and i suggeest you read the new rules try re posting in the off topic where reviews of TV shows go

    Jason
    {{ DiscussionBoard.errors[10719150].message }}
  • Profile picture of the author Sid Hale
    That was exactly my reaction!!!!

    Originally Posted by neshaword View Post

    If you have a funny déjà vu feeling from the moment you saw this article’s title, I don’t blame you.
    I thought, "Oh No. Not yet another IM wannabee who has mistaken the Warrior Forum for an article directory."

    Did you guys all buy the same rubbish WSO, or what?
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

    {{ DiscussionBoard.errors[10719208].message }}
  • Profile picture of the author tagiscom
    • Teach us how to drag out a series.

    • Lop off peoples heads.

    • Have constant Sex scenes.

    • And create entertaining subject matter in dreary dark forests?


    It might teach us how to cut down on watching too much tv, or at least fast forwarding all of the boring scenes, and getting back to work.

    {{ DiscussionBoard.errors[10719361].message }}
  • Profile picture of the author dandagger
    Nudity is essential for massive success in a tv show.
    Signature

    Hope you have a prosperous 2017!

    {{ DiscussionBoard.errors[10719418].message }}
    • Profile picture of the author tagiscom
      Originally Posted by dandagger View Post

      Nudity is essential for massive success in a tv show.
      Nudity and head chopping is also essential to keeping a boring tv series going indefinitely.

      Although Merlin, became deadly dull after the first season, and kept limping alone for a few more years before it was put out of its misery.

      {{ DiscussionBoard.errors[10719476].message }}
  • Profile picture of the author Dan Riffle
    Why are hired articles about internet marketing being placed in the Off Topic Forum?

    *This post Certified On Topic and Rule 2.3 Compliant
    Signature

    Raising a child is akin to knowing you're getting fired in 18 years and having to train your replacement without actively sabotaging them.

    {{ DiscussionBoard.errors[10719820].message }}

Trending Topics