Neat Little Trick To Increase Sales 200%! - Nice

48 replies
I learnt this one from Jason Moffat, who do not really live here anymore.

Basically on your sales page if you have a exclamation point after a headline - !

and its stands out, make that exclamation point, into a graphic.

Then post it, on your page, so it still looks like part of the text, but its actually a graphic/jpeg.

Then, next make this " ! " graphic a html link, to where if people click the exclamation point graphic, it will send them off to get a 25% or 50% discount.

Hide it well, so people do not really see it, and its your LITTLE SECRET.

Then email your list, and tell them about this little secret. :-)

1) It works well.

2) People love to find little secrets in your sales page like this. "easter eggs I call them"

3) People who are on the fence about buying your stuff, will buy if they get a nice discount.


I have seen some bigger markters do this too, and make nice sales over a weekend, with hardly any work!!!

Try it and see if you get some good results. :-)
#200% #increase #neat #nice #sales #trick
  • Profile picture of the author webmarke
    Sounds like a neat trick. I will give it a try.
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  • Profile picture of the author Reddevil007
    Never tried this before but seems workable.
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  • Profile picture of the author Joe Ray
    Do you have any reliable data that you can show that this will really increase sales? If so, I'd love to see it.

    I somehow can't imagine that people would be stupid enough go for this "neat trick". This should really insult the intelligence of anyone with half a brain unless your list is 4 - 6 year old kids. In that case, I think it might work...
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    • Profile picture of the author [RyanMilligan]
      Banned
      Originally Posted by Joe Ray View Post

      Do you have any reliable data that you can show that this will really increase sales? If so, I'd love to see it.

      I somehow can't imagine that people would be stupid enough go for this "neat trick". This should really insult the intelligence of anyone with half a brain unless your list is 4 - 6 year old kids. In that case, I think it might work...

      Out of place/things that don't make sense usually convert well for me.


      Email titles that are stupid 'This is the reason I beat my wife over the head with my sons math textbook..'

      Then fit the swipe around that title (.. the deal was so good that you couldn't miss it but she maxed out your account on high heels) and it can convert well.

      Humour (something that I believe a goofy looking out of place graphic like an animated man with a speech bubble saying 'I dont quite understand can you explain that again??') that unrelated to the copy but if you click on the animated man you are brought to the discounted version I could see working.

      Never tried it on a sales or squeeze page but I will and will report back.
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      • Profile picture of the author celente
        Originally Posted by [RyanMilligan] View Post

        Out of place/things that don't make sense usually convert well for me.


        Email titles that are stupid 'This is the reason I beat my wife over the head with my sons math textbook..'

        Then fit the swipe around that title (.. the deal was so good that you couldn't miss it but she maxed out your account on high heels) and it can convert well.

        Humour (something that I believe a goofy looking out of place graphic like an animated man with a speech bubble saying 'I dont quite understand can you explain that again??') that unrelated to the copy but if you click on the animated man you are brought to the discounted version I could see working.

        Never tried it on a sales or squeeze page but I will and will report back.
        Well I will just let the naysayer ney, if they well.

        Jason moffat took in over $1k-2k in sales in 24 hours period with this sharp little trick.

        I have had similar results. But it will depend on your list size, and how good you are with copy and your prices.

        When you see an idea in here, its always good to test. No one ever promised anyone this will make them squillions overnight with this. Results will vary, and this is just a marketing tip to help you bring in some extra weekly profits.

        Have some fun with it, and if you happen to make some $$ in the mean time, then that is even better!!
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        • Profile picture of the author impressthenet
          This makes sense to me, but I'd do some A/B testing on my own to make sure. Can think of some places to try it out already.

          Thanks.


          Originally Posted by celente View Post

          Well I will just let the naysayer ney, if they well.

          Jason moffat took in over $1k-2k in sales in 24 hours period with this sharp little trick.

          I have had similar results. But it will depend on your list size, and how good you are with copy and your prices.

          When you see an idea in here, its always good to test. No one ever promised anyone this will make them squillions overnight with this. Results will vary, and this is just a marketing tip to help you bring in some extra weekly profits.

          Have some fun with it, and if you happen to make some $$ in the mean time, then that is even better!!
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  • Profile picture of the author dana67
    I have never tried this either, but will consider it in the future. Thanks for the tip celente
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    • Profile picture of the author celente
      Originally Posted by dana67 View Post

      I have never tried this either, but will consider it in the future. Thanks for the tip celente
      all you have to do is give it a try, and have some fun with it.

      It flat out works, so if you try this and end up making some FAST CASH, then there is nothing to cuss about.

      if it doesnt work, well you spent a few minutes of you life giving it a go! LOL. no love lost! really.

      Just so you know Jason Moffat brought in a few thousand in a weekend with this, and still incorporates such tactics in his business. So I know it works, and I have had similar fun and similar results.

      So hope this helps you make some of the green stuff!.
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  • Profile picture of the author Ralph83
    Probably why the movie industry (and let's not forget the Easter Bunny... who invented it ) uses this tactic; it's fun! Thanks for sharing; will keep it in mind.
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  • Profile picture of the author aizaku
    i like this tip,

    its like your email audience is in the know. And curiosity just drags them in to the buy button
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    • Profile picture of the author Joe Ray
      Originally Posted by aizaku View Post

      i like this tip,

      its like your email audience is in the know. And curiosity just drags them in to the buy button
      I wonder why you think it would never occur to your email audience that instead of giving them a hint about your little secret, you could just place the link to your discount offer in the email.
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      • Profile picture of the author helisell
        Originally Posted by Joe Ray View Post

        I wonder why you think it would never occur to your email audience that instead of giving them a hint about your little secret, you could just place the link to your discount offer in the email.
        I think you may be missing the point.

        It's the 'treasure hunt' and the insider info that the customers are responding to.

        I started using this method years ago and it creates a flurry of interest/activity and sales.

        So maybe you would be better giving it a try rather than just assuming it won't work.

        It works....go on....try it....you know you want to.
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        • Profile picture of the author Joe Ray
          Originally Posted by helisell View Post

          I think you may be missing the point.

          It's the 'treasure hunt' and the insider info that the customers are responding to.

          I started using this method years ago and it creates a flurry of interest/activity and sales.

          So maybe you would be better giving it a try rather than just assuming it won't work.

          It works....go on....try it....you know you want to.
          No! I am not missing the point. 'Treasure hunt and the insider info' I get it!
          You are missing the point I am making. But, I am not going to explain it. It's a waste of time.
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          • Profile picture of the author helisell
            Originally Posted by Joe Ray View Post

            No! I am not missing the point. 'Treasure hunt and the insider info' I get it!
            You are missing the point I am making. But, I am not going to explain it. It's a waste of time.
            Yep I'm definitely missing your point....and if you don't want to waste time explaining that's fine too.
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          • Profile picture of the author Daniel Evans
            Originally Posted by Joe Ray View Post

            No! I am not missing the point. 'Treasure hunt and the insider info' I get it!
            You are missing the point I am making. But, I am not going to explain it. It's a waste of time.
            Try it. You might grow to love fun.
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  • Profile picture of the author FreedomBlogger
    That's clever!

    Thank you for sharing this!

    I'm definitely going to try it out
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  • Profile picture of the author discrat
    Seems ingenious. I use to love Jason's drunk YT videos. He was a riot back in the day.
    Him and Kern seemed to have matured a little and are clean cut now.

    Good stuff, thnx


    Robert Andrew
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    • Profile picture of the author [RyanMilligan]
      Banned
      Originally Posted by discrat View Post

      Seems ingenious. I use to love Jason's drunk YT videos. He was a riot back in the day.
      Him and Kern seemed to have matured a little and are clean cut now.

      Good stuff, thnx


      Robert Andrew
      You replied to a post of mine about me breaking down niches for a user and I just got the 'chiselling' it down joke!
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  • Profile picture of the author Sid Hale
    Thanks for the reminder, celente...

    I haven't used this in years. I used it a little differently back then, in that I did it as a (not so) "secret" discount.

    Instead of trying to disguise an image as a text character in my headline, I used a totally unexpected order button image (a green and orange frog) placed next to my normal order button. It wasn't labeled as an "order button" and didn't have any "buy now" text associated with it. Just a silly (presumably unrelated) image on the page.

    Then, rather than emailing my list about it...
    1. I emailed all of my affiliates to let them know that they could let their lists know about the "secret" order button image to get a 25% discount (their combined lists contained many more prospects than just my list alone).
    2. I let them know that this special discount order button would only be on the page for the next week.
    This created a special discount "just" for my affiliates and an additional "sense of urgency" that wasn't conveyed by the existing sales page copy

    It was a way to get affiliates to promote the product again and boosted sales for that week to levels that almost outstripped my initial launch figures.
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  • Profile picture of the author Augustinus
    Very interesting trick , it is worth to give it a shot ! thank you
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  • Profile picture of the author Clarence Chan
    This is a good tactic. Everyone looks for a discount and some find it amusing to get the discount through unconventional ways. Plus if you have a good relationship with your list, your subscribers will respond.
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    • Profile picture of the author celente
      Originally Posted by Clarence Chan View Post

      This is a good tactic. Everyone looks for a discount and some find it amusing to get the discount through unconventional ways. Plus if you have a good relationship with your list, your subscribers will respond.



      actually that is the SMARTEST thing I have read today on this forum.

      if you do have a good relationship with your subscribers, that will only help with conversions in this case.

      This does work, because, in my studies, sometimes you get the price wrong with your products. It sucks, but its just one of those things.

      Plus, if you have a large enough list, some will not take up your offer and usually wait for a discount anyway. THey are just looking for the excuse. If you have a larger lists, there are usually heaps of these, and that is why this works a charm.

      its usually enough to get the fence sitters to do something.
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  • Profile picture of the author amalrichard
    Yes, i love this method. Thanks Mate.
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  • Profile picture of the author agmccall
    Has anyone split tested this against just giving the discount straight out to your list.

    just curious

    al
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    • Profile picture of the author Sid Hale
      Hi Al,

      Originally Posted by agmccall View Post

      Has anyone split tested this against just giving the discount straight out to your list.
      Honestly, I have not split tested this to my own list, because I wouldn't expect it to work any better to my own list. If I give a normal discount code or a special discount page to my list... it is (by definition) a "special" and/or "exclusive" discount that is only seen by members of my own list.

      In my earlier example, some amount of "exclusivity" was created because only my affiliates were notified that the green and orange frog was, in fact, a special order button.

      By not advertising the special order button directly (i.e. to my own list), my affiliates could treat the discount almost as if "they" were offering the discount (or at least providing the secret), so the affiliates were able to give their readers a discount that was not generally available. For me, this translated into higher affiliate participation in the special promotion, and therefore, more exposure and sales.
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    • Profile picture of the author BigFrank
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      Originally Posted by agmccall View Post

      Has anyone split tested this against just giving the discount straight out to your list.

      just curious

      al
      Of course, not! Then you would have actual data, which is hard to refute. This way you can make a claim and never have it verified.

      Isn't that a basic premise of IM? lol

      Cheers. - Frank
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  • Profile picture of the author binelus
    I would never say that something is stupid before trying for myself. Another strategy that I would test. Thanks for sharing!
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  • Profile picture of the author createyouwealth
    Thanks for sharing! I never heard of using that before.
    It really gives me something to think about.

    Wish you the best man
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  • Profile picture of the author Raydal
    The IDEA is a very old one and it is known in the direct marketing
    world as an "involvement technique". Publishers Clearing House
    and other direct marketing companies use it all the time. They get
    you to scratch off coverings to reveal deals or place stamps on
    post cards to order magazine etc. It is an discount, but the buyers
    feels like he is doing something smart in order to earn the discount.

    -Ray Edwards
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    • Profile picture of the author celente
      Originally Posted by Raydal View Post

      The IDEA is a very old one and it is known in the direct marketing
      world as an "involvement technique". Publishers Clearing House
      and other direct marketing companies use it all the time. They get
      you to scratch off coverings to reveal deals or place stamps on
      post cards to order magazine etc. It is an discount, but the buyers
      feels like he is doing something smart in order to earn the discount.

      -Ray Edwards
      Ray, see, thanks rockstar....you are one of the ones that get this!!! I hope it makes you a ton of the green stuff my good man.
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  • Profile picture of the author Trey Morgan
    Originally Posted by celente View Post

    I learnt this one from Jason Moffat, who do not really live here anymore.

    Basically on your sales page if you have a exclamation point after a headline - !

    and its stands out, make that exclamation point, into a graphic.

    Then post it, on your page, so it still looks like part of the text, but its actually a graphic/jpeg.

    Then, next make this " ! " graphic a html link, to where if people click the exclamation point graphic, it will send them off to get a 25% or 50% discount.

    Hide it well, so people do not really see it, and its your LITTLE SECRET.

    Then email your list, and tell them about this little secret. :-)

    1) It works well.

    2) People love to find little secrets in your sales page like this. "easter eggs I call them"

    3) People who are on the fence about buying your stuff, will buy if they get a nice discount.


    I have seen some bigger markters do this too, and make nice sales over a weekend, with hardly any work!!!

    Try it and see if you get some good results. :-)
    Very clever. Thanks for sharing.
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  • Profile picture of the author Marcus W K Wong
    Easter eggs are awesome and this is a great tip! As a hardcore gamer in my past life, I always tested the konami code at any chance I could.

    With the link though - why make it a jpg/graphic when you can use something like:

    <h1 style="font-size:12px">This is my salespage headline <a href="" style="text-decoration: none; color: #000000"> ! </a></h1>

    (basically, just hyperlinking the "!" text only)
    This would "mildly" increase your page load speed and you won't need to worry about the image not rendering and displaying the blank "missing image" image if your visitor has a bad internet connection.

    You also wouldn't have to worry about responsive image vs text size. Instead, you'd just be hyperlinking the ! as text.
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  • Profile picture of the author Brent Stangel
    Neat Little Trick To Increase Sales 200%!
    Tricks and gimmicks and loopholes...oh my!
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  • Profile picture of the author CShark
    Do you really have data indicating the benefit of using the technique? If you have the numbers, $17 is too less for the price of a guide like this.
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  • Profile picture of the author jayminho
    hahaha i love it.. please, buy from me!! ME!! MEE!!!
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  • Profile picture of the author celente
    well here is the skinny after this thread.

    I tried this again on the weekend, and it worked.

    The warrior forum is alot different these day, and I get that. But if you are roaming around here just to troll on threads, well, its a pretty interesting / yet sad life you lead. ey?

    Anyone in here, that bags stuff like this....well...., it shows me that you have no marketing experience what so ever, and do not take action, so you deserve to be in the position you are in right now any way.

    this is just an idea, tactic that has worked for me in the past, I never said it will or will not work for you.
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  • Profile picture of the author CityCowboy
    I never thought about this, I see a lot of marketers put many graphic texts in their sales page - It seems like a great Idea to put a hidden Discount link into one of this graphic texts.

    However, I think this would work if you're getting traffic from other places like PPC, but if you always promote to your list - then it just doesn't matter -

    I believe this would work GREAT if you can Spot one of this Easter Eggs in Affiliate products that you promote to your audience.
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  • Profile picture of the author kazimuhith
    Nice trick . Worth giving a try. Thanks.
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  • Profile picture of the author bmcgehee
    I split tested this on one of my sales pages and seemed to work pretty good. Thanks for the tip!
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  • Profile picture of the author ajbarnes777
    I'm definitely trying this out! Thanks for the tip.

    I'm actually going to try this on a squeeze page for affiliate marketing.

    I think I'll do this:

    For current subscribers, I'll send an email with a title like "Hey... did you get your secret hidden free bonus yet?" In the body of the email, it'll be something like "there's a hidden secret free bonus on (site link) if you click the 5th letter M in the title". Then, this will be an advert for a awesome free (and exclusive) bonus if they purchase a product using my affiliate link."

    For new subscribers that just signed up, maybe on the thank you page say something like "thank you for signing up... your free gift is on the way. But, before you go, did you know there is a hidden easter egg on the previous page? Click the 2nd period you see in the 2nd paragraph to get another free amazing bonus!" Which of course will again be an advert for an exclusive free bonus if they purchase a product using my link.

    What do you guys think?
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    • Profile picture of the author Sid Hale
      Hi AJ,

      I would certainly try this, but don't expect it to be quite as effective.

      Originally Posted by ajbarnes777 View Post

      I'm actually going to try this on a squeeze page for affiliate marketing.

      I think I'll do this:

      For current subscribers, I'll send an email with a title like "Hey... did you get your secret hidden free bonus yet?" In the body of the email, it'll be something like "there's a hidden secret free bonus on (site link) if you click the 5th letter M in the title". Then, this will be an advert for a awesome free (and exclusive) bonus if they purchase a product using my affiliate link."

      For new subscribers that just signed up, maybe on the thank you page say something like "thank you for signing up... your free gift is on the way. But, before you go, did you know there is a hidden easter egg on the previous page? Click the 2nd period you see in the 2nd paragraph to get another free amazing bonus!" Which of course will again be an advert for an exclusive free bonus if they purchase a product using my link.
      Besides the fact that what you are offering is just an extra bonus, rather than a true discount... you've also made it a rather convoluted process.

      The "easter egg" simply gives them an ad for an extra bonus IF they purchase yet another product through your link.

      I think the easter egg will work much better on a sales page for your own product, but let us know how your method works.
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      • Profile picture of the author celente
        Originally Posted by Sid Hale View Post

        Hi AJ,

        I would certainly try this, but don't expect it to be quite as effective.



        Besides the fact that what you are offering is just an extra bonus, rather than a true discount... you've also made it a rather convoluted process.

        The "easter egg" simply gives them an ad for an extra bonus IF they purchase yet another product through your link.

        I think the easter egg will work much better on a sales page for your own product, but let us know how your method works.
        that is just a different slant on this, I have not used it the way you have written it, but you should definatly try it, as I think it would work.

        My thoughts that true marketers dream up and test this sort of thing all the time. THere is about another 20 ways that would work, or are different slants on this as a whole.

        Maybe through a link in an email, on a download link page, or even a little secret URL thing on a video. I have seen that done before by cleaver marketers.

        IF you have a good relationship with your list, almost anything will work.Just gotta try be different I guess.

        Your job each day is to test traffic sources, email copy, tips, tricks and techniques to try and bring in money each day.

        When you see something working, do you simple throw it away, or keep using it each month........ its like if you have to walk 3 miles to a water pump and you know the one in the NE quadrant works really well, and the one in the SW quadrant is always reliable to get water, and all the rest of the pumps are broken, ..... 3 miles is a long way, to walk, so there is no option but to use the SW one or the NE one.

        My point is, keep doing what works, and gets results, too many times you see marketers stop doing things that work, and try to find something that is better. Stop that, the grass is never ever greener on the other side, so you can basically keep doing the things that work, for money and forget doing the things that do not work.

        Keeping it simple as a marketer is one of the smartest things you can do, for you and your income.
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  • Profile picture of the author Sumit Bhagat
    These are really good suggestions. Will keep in mind and apply it.
    I think important thing is to always test and don't bore your list.
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  • Profile picture of the author Edwin Torres
    Jason Moffat is the man! From what I've seen from him, he always delivers value.
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  • Profile picture of the author jamescanz
    Originally Posted by celente View Post

    2) People love to find little secrets in your sales page like this. "easter eggs I call them"
    That's a pretty awesome idea...

    As I imagine if your audience knows you use 'easter eggs'...

    It just might keep them on your sales letters longer in the future (which is a good thing)!

    Also reminds me of playing COD, that game had quite a few easter eggs
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  • Profile picture of the author Happy Steve
    Interesting idea, don't see the point of creating an image, just write the exclamation mark as text and use CSS to hide the fact its a link.

    TBH though I don't see the point anyway, I have never tried to click on an exclamation mark and don't see why anyone would think to do that unless they are prompted to do so...
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    • Profile picture of the author Sid Hale
      ???

      Originally Posted by Happy Steve View Post

      I have never tried to click on an exclamation mark and don't see why anyone would think to do that unless they are prompted to do so...
      which was explained as part of the process by everyone here who has, in fact, used it.

      If you weren't informed of the existence of the easter egg (prompted), and therefore did not click on it... you didn't get the discount.
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