Why Infographics Really Work

Infographics are visual representations of data, and have made their way into mainstream digital marketing. Consumers love them, and they have become an important aspect for creating share-worthy content.

Infographics make data more appealing. Most people don't enjoy analyzing numbers and data, but infographics have the power to make your readers lose the urge to yawn, and create a visual experience that still conveys the necessary information. They will grab your attention and show you valuable information, somehow making it seem much easier and more enjoyable to digest the information. The logical design of infographics makes sense of the data, and puts it into a form that is easily understood and digested by your target audience. Whether it's for a presentation or a detailed blog post, infographics are a proven method to educating people, without boring them.

Using imagery to demonstrate numbers and values is more memorable and persuasive than having someone read through tables of data. They also allow you to create the message and story you need - you're able to pull bits and pieces of information to create comparisons that otherwise might get lost or understated in the wealth of information.

Here is a really great infographic 10 Reasons Why Infographics is Useful to SEO and Digital Marketing (Infographic) | Digital Marketing Philippines that clearly demonstrates why you should be using infographics. Some of the key take-aways are that 90% of information that comes to people's minds is visual. So turning your numbers into something visual makes them significantly more memorable. Another key statistic is that one study showed that content marketing that includes visual elements can generate 94% more views that text alone. Overall, the compilation of statistics within that particular infographic demonstrate an extremely strong factual case that infographics will not only skyrocket your user engagement, but will yield significant search engine optimization benefits as well.



Examples where you can use an Infographic, that you may not have considered before:

● Explaining a detailed budget that is long, comprehensive and has many variables. While using the template to explain the data, you can also use the opportunity to visualize consequences of not maintaining the budget, and tips to help maintain the budget.
● Teaching a topic that includes many layers, such as educating a group about all the different social media platforms and the demographics that are using them. Or, it could be something specific to an organization, like their new sales strategy that includes targets and bonuses.
● Educational material that is scientific or mathematical in nature. This could be a lesson or article on how climate change has effected a certain region, or the entire planet. It could be used to articulate the importance of creating a personal budget and teaching the audience about savings and credit card debt.
● Historical information can be turned into a graphical timeline that suddenly becomes interesting. This could be anything from the American Revolution to the timeline that shows the evolution of the internet as we know it today.
● Direct comparisons can be extremely powerful and easy to understand when displayed in an Infographic. You might need to develop an in-depth comparison of two options that an entire boardroom needs to agree on, like whether the company is best suited for iPhones or Blackberries. Placing facts and details side-by-side makes it easier for people to absorb and consider, especially when it's a group.

Now that you're all excited to create your first infographic, it's time to start playing around with one of the free resources that are out there. There are plenty, and I'll list the best ones I know of below. These are all free, or at least offer a free, basic version to get you started.


Easelly easel.ly | create and share visual ideas online has thousands of templates for creating visual infographics, timelines, reports and resumes. It's free to sign-up, and you can get started right away. It's user-friendly and trusted by many reputable companies and organizations.

Piktochart https://piktochart.com/ has different pricing options, and a free version you can start with. They specialize in helping you turn boring data into a visual experience. The editor is intuitive and easy to learn, and they have over 400 professionally designed templates for you to pick from and modify.

Infogr.am https://infogr.am/ allows you to freely create visualizations of your data, and you can literally watch the information you insert into the excel-like form morph into a visual and engaging representation, of the previously boring numbers you started with.

Venngage https://venngage.com/ has a very simple drag and drop function, and is great for creating maps, charts and any type of visual. They make it very easy to share through social media, embed on your website and download a PDF.

Dipity Dipity - Find, Create, and Embed Interactive Timelines is a niche site that is specifically for creating timelines. They allow you to bring history to life with engaging timelines that are great for numerous uses, from educational to social sharing.

Canva https://www.canva.com/create/infographics/ is an excellent resource for more than just infographics. While they have a great tool for creating them, you can use it for pretty much anything visual. This program has a free and paid version, and is extremely popular amongst entrepreneurs and social media managers.

Visme Create Interactive Online Presentations & free Infographic software. HTML5 Animations, download & Publish | Visme. is another tool that provides a complete visual toolbox, and helps anyone who uses it look like a designer. They can help transform your data into infographics, presentations, reports, wireframes and more. They've been used by over 400,000 professionals and their website is filled with fantastic customer testimonials.

ChartsBin About ChartsBin.com is free (for now, they say) and is just for creating interactive maps. They will turn your data into an interactive map that you can easily embed into your website, or export as an image.


So remember - you don't need to be intimidated by the fact that you're not a graphic designer. Creating engaging images and infographics is a huge part of today's marketing job description, and there are plenty of free tools out there to help you. If you'd like some more inspiration, check out this blog post from Canva https://designschool.canva.com/blog/best-infographics/ that shows 40 phenomenal and comprehensive infographics - you'll see some things on that list that will literally change the way you think about infographics.