Here's a list of books that can help you stay ahead of the game, create stellar content and build meaningful audience connections that convert to paying customers:
1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World -- Gary Vaynerchuk
All Internet marketers are looking for ways to land the killer blow that knocks out their competition.
Vaynerchuk elaborately describes how to develop content that is of the highest quality and importantly how to adapt this to constantly evolving social media platforms such as Facebook, Instagram, Pinterest, Twitter and Tumblr. The standalone case studies that are found at the end of each chapter are worth the price of the book alone.
This book also focuses on an important angle of Internet marketing that is often overlooked: storytelling. Vaynerchuk goes in to detail explaining how to change each story to suit each social media platform.
2. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less -- Joe Pulizzi
Joe Pulizzi is a content marketing tactician of the highest level. His book Epic Content Marketing provides a detailed how-to guide for creating meaningful content that draws in customers. The book intricately describes social media practices at the forefront of Internet marketing that promote SEO.
As more and more companies jump on the content marketing bandwagon, Epic Content Marketing helps you identify your company's content competitive advantage and measure the impact it can have on your existing and potential customers.
3. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales -- Chris Smith
We all know that traditional sales and marketing advice is being thrown out the window with the development of online marketing tools. Smith describes how your business can adopt new techniques to engage customers and to position your company in a way that draws them in with your online presence.
Whenever I read a book I look for those key points that jump out at that I can take away from reading. With this book there are more than just a few gems as Smith does extremely well to outline a great strategy and goes into the finer details that will help you achieve your content goals. Furthermore, Smith explains marketing pitfalls to avoid that he has learnt from in his experience.
The book has an easy flow to it, synonymous to his podcast, complete with comprehensive illustrations and real world examples. A must have in any Internet marketers bookshelf.
4. The Art of Impact: How to Use Content Marketing the Right Way to Build Your Brand, Grow Your Business and Make a Difference -- Pam Hendrickson
Hendrickson's vast experience in content creation has meant that this book is filled with fantastic stories that adopt a very easy to read and likeable, fun style.
Don't be fooled by the easy writing style of these fantastic real-world examples. The Art of Impact covers key content and Internet marketing strategies that are well thought out and come with how-to and step-by-step guides. Also at the end of every chapter there are little nuggets of gold, which include her list of immediately actionable resources.
5. Invisible Selling Machine -- Ryan Deiss
Do you have the email address of your prospective customers? With this book this is all you will need to convert your business into a selling powerhouse. Ryan Deiss is the co-founder of Idea Incubator LP and CEO of DigitalMarketer.com.
Invisible Selling Machine outlines the fundamentals of how to use email marketing to take your sales to the next level. This book is fantastic for small businesses, entrepreneurs and marketing professionals delving into email marketing and lead generation.
There are not as many real world examples in this book but still worth every penny.
6. Ask -- Ryan Levesque
This book flips the conventional strategies of Internet marketing on its head and its simplicity can be viewed as genius.
The formula on how to discover exactly what your customers want to buy is very well executed and easy to understand.
The one concern with Ask is that the first section is more of an autobiography and it does take time to get into the details. Arguably, he is setting up the scene to give readers the formula to stay on the cutting edge of marketing.
It may pay to have a highlighter on the ready when you read this as it has a lot of key messages for the modern day Internet marketer.
7. Marketing: A Love Story: How to Matter to Your Customers -- Bernadette Jiwa
We all love a book that is a little bit outside of the box. Marketing: A Love Story is certainly that. This book takes a more holistic view on marketing and is an inspiring must read for everyone in your marketing team.
The book centers on building meaningful relationships with your customers and it certainly helps Internet marketers refocus, especially in the digital age where it is sometimes easy to overlook the fact that online customers are real people.
Jiwa has a distinct way of portraying important marketing messages in an uncluttered style. Importantly, these lessons can be taken on board and understood with ease.
8. Content Machine: Use Content Marketing to Build a 7-figure Business with Zero Advertising -- Dan Norris, Elisa Doucette, Neil Patel
Content Machine focuses on how to build a high growth company on the back of creating great content.
We all want to create a content machine that creates meaningful traffic without throwing money needlessly down the plughole with advertising. This book outlines meticulously the process of how to generate growth in your company through online content.
Content Machine will help you see the return for your marketing efforts and is a must read for content creators, Internet marketers and entrepreneurs alike.
9. Startup CEO: A Field Guide to Scaling Up Your Business + Website -- Matt Blumberg
We recognize that a lot of entrepreneurs become Internet marketers by default in their first few years of business. The job of founders is to have the ability to wear many different hats while doing everything you can to scale your business.
Startup CEO includes actionable tips and framework for Internet marketing for your business and is a great resource for all areas of the start up scene.
This book may not be practical for an experienced Internet marketer or a CEO with plenty of experience. For those that do not fit in that category and are dipping their toes into Internet marketing and entrepreneurship for the first time, this is a must read.
10. Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing -- David J. Bradley
This book is a practical guide for how to maximize return of your digital marketing strategies on a limited budget. All businesses face issues of how to get the most out of every dollar of digital spend.
Getting Digital Marketing Right outlines six stages of the digital sales funnel and the 5 Steps to develop your digital strategy. This book takes a wide-ranging view of digital marketing tactics and focuses on core digital marketing philosophies.
We all could use some help here and there, and I hope this list is helpful to you. Read other books that you think should be on this list? Or think one or more of the titles listed here is not worth the paper it's printed on (or the space on your ereader)? Let us know