You shared it on social media, optimized it for SEO and mailed it your subscriber list.
The traffic spiked for few days and then it slowly died down. Typical traffic life cycle of a blog post goes like this:
First few days it generates good traffic and then gradually the number of page views starts decreasing and finally it either becomes stagnant or the traffic dies down.
So what should we do to change this scenario? How can we ensure the blog post does what it is supposed to do: attract long term inbound traffic that generates business.
I found lots of article on this topic on Google. Most of them suggest almost the same methods in different ways. Most common suggestions are something that we all know:
1. Build subscribers and send it to email list
2. Optimize for SEO – Keyword insertion, Link building etc.
3. Share it on Social Media – More than once
4. Promote it through relevant blog commenting and giving a link
Some of the blogs have also suggested to use particular tools that can automate some of the processes and make them easier.
But is it enough? Also if we do this for all of the blog posts, will it not take a lot of time and resources to deliver a better result?
So does that mean, if I plan to start blogging for my business, apart for content writing I need to invest a good amount of money in blog promotion? And once I start receiving traffic I need to invest resources in getting more conversion?
At the outset, making money from blogging seems to be quite a difficult task.
Well, my idea of posting this thread is not to discourage newbies from starting a blog. My idea is hear from all best internet marketers of world (I believe warriors are among one of the best marketers in the world) about the secret tips and tricks that can help us generat money consistently from our blogs.
Here is my take on this:
Primarily there are four sources of traffic: Search Engines, Social Media, Email and Referrals. If we can improve efficiency of each channel by 25% we can get 100% more traffic.
Here is my take on how we can improve efficiency of each channel by 25% by tweaking small changes in the way we do things:
Improve Search Engine Optimization
I believe standard techniques will help here: Relevant Keyword insertion as sub titles and in the content, bookmarking and backlink building.
As suggested by Neil Patel, link roundups, blog commenting, submission on community sites and forums will help building long links and it will also create value for users.
I strongly believe the anything which doesn’t improve user experience or doesn’t add value to end users will not affect search engine rankings in long term.
Improving Social Media Efficiency:
A well-researched, long blog post should consist a lot of useful, actionable information. The information and insights can be used to create multiple snippets. Each snippet can be used as a new blog post to be shared on social media. So you will share the same link of blog but use different titles and descriptions to attract to a new audience. This will also help you sharing the same blog on social media for a long period of time. So one blog may work as 20-30 blogs for sharing on social media.
This tactic worked really well for me and increased my blog traffic by over 100%.
You can also take advantage of social media group posting to increase your reach. You can post the blog on relevant Facebook and LinkedIn groups. Using different snippets while sharing on groups have improved my blog traffic dramatically.
There is no short cut in email marketing. It takes months to build a relevant list. However I have tried one small trick that worked really well for me.
Whenever I publish a new blog I send it to my mailing list. After 15 days of sending first mail, I send another mail with some user comments and my opinion on the same. This small activity has increased my email traffic by 225%. Most of the times, those who had not opened the first mail, open the second mail out of curiosity. And if you have a large mailing list, number of such people will obviously be large.
Repetitive nature of content on internet has negatively impacted the referral traffic. There may be hundreds of blogs on the same topic which you are writing. While guest posting can generate decent traffic it takes a hell lot of efforts.
The facts and data based blogs generate better referrals then opinionated or how to articles. Once upon a time “How to” articles used to generate decent referrals however such kind of articles have become commonplace. So I believe putting unique facts and data would generate some referral traffic as well.
I have shared my experience on how to generate consistent traffic from your blog posts. Now it is your turn. In comments please let the world know your secrets of generating consistent traffic from your blog.