Does Lee Odden Have the Cure for Shiny Object Syndrome in Internet Marketing?
Do you believe that an acronym for Shiny Object Syndrome - SOS is an (un)happy coincidence? Well, the man behind the optimized marketing concept believes that this SOS marketing signal has to be answered properly. So, Lee Odden comes to the rescue? OK, I get it, let's what he can do for real.
Let's begin with these so-called shiny objects. What's the catch with shiny objects in marketing and why they're considered to be dangerous? Well, when something is shining all day long, you simply can't avoid it or take your eyes off it for the certain period of time. That's a completely normal and understandable reaction. So, don't worry, there's nothing wrong with you. The real problem is when you get exposed to countless shiny objects all around you. In theory, you can spend your entire life admiring shiny objects. That's OK, because at least you'll admire beautiful things. That's not OK, because you'll become a professional admirer, who won't be able to accomplish a single thing in his life, other than to admire these shiny things. This was a theory. Now, let's see what's happening in the real life?
Internet Marketing is nothing more than a huge Shiny Object!
So, what are the symptoms that you're suffering from the SOS (Shiny Object Syndrome) in Internet Marketing? Well, you just can get enough. You discover one shiny object, for instance, a new IM concept. Then, before you know it, you're already intrigued by the "next big IM thing." You haven't fully realized what the previous "shiny IM object" was all about, and you're already rushing toward the next one. Who's to blame us? The Internet has turned on all the lights in marketing. Everything and anything you can possibly imagine is shining. This is a "neon jungle" and you don't know where to go and what to do. Lee Odden has a solution.
Do you remember how Perseus managed to "solve" Medusa problem? Well, he kept his eyes closed all the time. Let's not forget that he was also using a mirror. At least this is what Clash of the Titans movie taught me. So, Lee Odden suggests that we should do the same. We should keep our eyes closed, so we don't get distracted in the beautiful and shiny Internet marketing world. The only "mirror," we should use is the "customer-centric approach." In other words, you should care more about your customers, and a little bit less about the shiny distractors around you. OK, it makes a perfect sense.
Welcome to the Two-Way Shiny Internet Marketing Street!
Lee Odden's attentions were good, but I'm afraid we're in danger of being completely misunderstood. Just like an Internet marketer could be easily distracted by the numerous shiny IM objects, so does a customer suffer from the same syndrome. On the one side, we have an Internet marketer, who desperately wants to catch up with the latest trends and gadgets in Internet marketing to be more successful and profitable. On the other side, we have a customer who's completely lost with all those IM shiny objects. Let's face it. If a certain IM concept, idea or approach don't stand the test of time, it eventually becomes a new shiny object - distractor.
That's undoubtedly the craziest thing we can hear. Lee Odden warns you about shiny objects you'll inevitably stumble across in Internet marketing. However, at the same time, he asks you to embrace his shiny object. If we're going to do it like this, then every single IM concept is a shiny object. So, avoid them all. From this point in time, which is 30 years give it take, I can only say with a certainty that Guerrilla Marketing isn't a shiny object. However, back in the 1980s, Guerrilla Marketing was just one more shiny object you admired and wanted to try out first-hand. Now, as a "classic" and "veteran" it would be a sin to classify it as a shiny object.
I understand that Lee Oddin is a little bit impatient, just like any other eye-catching Internet marketer. Nevertheless, only the time itself can help you remove the etiquette of the shiny object in Internet marketing. This way you're self-advertising your marketing know-how. Take me or listen to me, because others are nothing more than temporary shiny objects in Internet marketing. Well, I guess other Internet marketers can say probably the same for Lee's customer centric approach.
Should we wear sunglasses day and night?
It turns out that the most precious and effective spice in Internet marketing is - salt. So, the next time you're in danger of being exposed to a shiny IM object, you take this new concept with a grain of salt, and you'll be just fine. Feel free to run from one shiny object to another, because the good old time will take care of it. We'll see which IM theories and solutions were the true game-changers, and which ones were nothing more than shiny objects that burned out our wallets and time.
Let's begin with these so-called shiny objects. What's the catch with shiny objects in marketing and why they're considered to be dangerous? Well, when something is shining all day long, you simply can't avoid it or take your eyes off it for the certain period of time. That's a completely normal and understandable reaction. So, don't worry, there's nothing wrong with you. The real problem is when you get exposed to countless shiny objects all around you. In theory, you can spend your entire life admiring shiny objects. That's OK, because at least you'll admire beautiful things. That's not OK, because you'll become a professional admirer, who won't be able to accomplish a single thing in his life, other than to admire these shiny things. This was a theory. Now, let's see what's happening in the real life?
Internet Marketing is nothing more than a huge Shiny Object!
So, what are the symptoms that you're suffering from the SOS (Shiny Object Syndrome) in Internet Marketing? Well, you just can get enough. You discover one shiny object, for instance, a new IM concept. Then, before you know it, you're already intrigued by the "next big IM thing." You haven't fully realized what the previous "shiny IM object" was all about, and you're already rushing toward the next one. Who's to blame us? The Internet has turned on all the lights in marketing. Everything and anything you can possibly imagine is shining. This is a "neon jungle" and you don't know where to go and what to do. Lee Odden has a solution.
Do you remember how Perseus managed to "solve" Medusa problem? Well, he kept his eyes closed all the time. Let's not forget that he was also using a mirror. At least this is what Clash of the Titans movie taught me. So, Lee Odden suggests that we should do the same. We should keep our eyes closed, so we don't get distracted in the beautiful and shiny Internet marketing world. The only "mirror," we should use is the "customer-centric approach." In other words, you should care more about your customers, and a little bit less about the shiny distractors around you. OK, it makes a perfect sense.
Welcome to the Two-Way Shiny Internet Marketing Street!
Lee Odden's attentions were good, but I'm afraid we're in danger of being completely misunderstood. Just like an Internet marketer could be easily distracted by the numerous shiny IM objects, so does a customer suffer from the same syndrome. On the one side, we have an Internet marketer, who desperately wants to catch up with the latest trends and gadgets in Internet marketing to be more successful and profitable. On the other side, we have a customer who's completely lost with all those IM shiny objects. Let's face it. If a certain IM concept, idea or approach don't stand the test of time, it eventually becomes a new shiny object - distractor.
That's undoubtedly the craziest thing we can hear. Lee Odden warns you about shiny objects you'll inevitably stumble across in Internet marketing. However, at the same time, he asks you to embrace his shiny object. If we're going to do it like this, then every single IM concept is a shiny object. So, avoid them all. From this point in time, which is 30 years give it take, I can only say with a certainty that Guerrilla Marketing isn't a shiny object. However, back in the 1980s, Guerrilla Marketing was just one more shiny object you admired and wanted to try out first-hand. Now, as a "classic" and "veteran" it would be a sin to classify it as a shiny object.
I understand that Lee Oddin is a little bit impatient, just like any other eye-catching Internet marketer. Nevertheless, only the time itself can help you remove the etiquette of the shiny object in Internet marketing. This way you're self-advertising your marketing know-how. Take me or listen to me, because others are nothing more than temporary shiny objects in Internet marketing. Well, I guess other Internet marketers can say probably the same for Lee's customer centric approach.
Should we wear sunglasses day and night?
It turns out that the most precious and effective spice in Internet marketing is - salt. So, the next time you're in danger of being exposed to a shiny IM object, you take this new concept with a grain of salt, and you'll be just fine. Feel free to run from one shiny object to another, because the good old time will take care of it. We'll see which IM theories and solutions were the true game-changers, and which ones were nothing more than shiny objects that burned out our wallets and time.