How to choose a domain name that draws traffic

by bvwall
46 replies
When it comes to settling on a domain name, the implications of such a decision should not be underestimated. The domain name that is decided on will have far reaching repercussions on your business long after the decision is made.

Your domain name should ultimately go hand in hand with the name of your business. If they do not correlate it can become confusing for prospective customers to find you and identify with your brand. For the smoothness of your operation they should be one and the same. However, that does not mean that your domain name cannot be exciting or stand out from the crowd.

If you have not yet determined your domain name or business name we have compiled 4 tips to help you choose a killer domain name that draws people in and increases traffic to your site.

1. Your domain name must be unforgettable

You are not going to have an unforgettable domain name by simply being vanilla.
The thinking around your domain name must be distinctly unique. This can be achieved through uncommon words and phrases that stick in the memory. A fine example is one of the biggest brands in the world 'Google' - distinctly unique.

Another way to be unforgettable is to make it personable. Can you visualise your domain name, is it real. If your domain name attracts sensory responses you are on your way to becoming unforgettable.

Flowing on from the sensory response, your domain name should be captivating. To be captivating it must be easy to understand, recall and remember.

Furthermore, to have an unforgettable domain name you must be memorable. To become memorable you have to have an organized name. Is it sequential? Does it make logical sense? The better structured your domain name, the higher the chance it will stick in the front of the brain of your target audience.

2. Your domain name must be succinct

Let's get this clear. Nobody wants to type in a paragraph when they are trying to get to your site. If your domain name is too long it tests on the patience of those you are trying to win over and is easily forgettable.

How do you make it short and sweet? Test it on the closest four year old you can find. If it is too hard for them it is too long.

A lot of business owners become hung up on including lots of phrases or key words in their domain name. This only has the effect of increasing the difficulty people have in getting to your site and remembering you in the first place.

3. Your domain name must be relatable

This key point must be carefully managed with point one. The tricky part is that you want a unique, trendy, uncommon and original name. However, this has to be reconciled with the fact that the domain name must in some way be relatable to your business.

The best company domain names have an element of uniqueness about them but are still relatable. I know these are primarily apps but Twitter, Pinterest and Instagram are all fine examples of intertwining creativity with a title that is still relatable.

It must be noted that there are several examples of businesses with extremely successful domain names that have absolutely no relevance to your business. It just means that it becomes harder to grow your brand identity from the beginning and help prospective customers tie in the connection between your business and domain name. Apple, Yahoo, Google and Gumtree are all fine examples of businesses that have had success going down this path. It can be done; it just increases the importance of successfully branding to the market from the outset.

4. KISS - Keep it simple, stupid

There are little things you can do to keep your domain name nice and simple. The reason simplicity is best is because it is harder to forget and harder to make errors in trying to reach your website. Here are a few little tips to keep it simple:

a) Stick to letters.

No one wants to be confused trying to get to your domain name with dashes, dots, backslashes, lines and commas. Who does this anyway? It's just better to avoid any confusion and forget them altogether.

Furthermore, try and avoid using numbers altogether. They just add unnecessary confusion. Should I be spelling the number 'seven' or using '7'?

b) Use the familiar .com at the end of your domain name

By changing up your end of your domain name, you are only increasing the risk of potential customers getting it wrong. In so far as .com goes it is better the devil you know then the devil you don't.

The only exceptions to this rule should be if you are using the ending familiar to a country if that is the primary location of your business (eg., .co.nz)

c) Write words in full with correct spelling

Abbreviations and creative changes to spelling do not work. They only confuse your domain name and make it cluttered, unappealing and to be frank a little sloppy. Use full wording with correct spelling and it is far easier to follow. It creates consistency that can be used for other areas of your branding as well.
Abbreviations and changing letters around is just asking for trouble.

At the end of the day you want to drive traffic to your site through a great domain name and unfortunately abbreviations and misspelling are a no go zone for many Internet users.


How did your business come up with your domain name? Your domain name is extremely crucial to all areas of your business and has long-lasting effects on how your business is perceived from day one. Make sure that you follow these four effective psychology secrets to help your domain name drive quality traffic to your site.
#choose #domain #draws #traffic
  • Profile picture of the author CityCowboy
    That is some great advice when choosing a domain name, When I first wanted to register a domain name, the .com version was always taken, but I refused to stick to the .net or .org or whatever TLD.

    Anyway, What do you think of my domain name - , Is it good? Is it memorable?
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    • Profile picture of the author bluemotion
      Originally Posted by CityCowboy View Post

      That is some great advice when choosing a domain name, When I first wanted to register a domain name, the .com version was always taken, but I refused to stick to the .net or .org or whatever TLD.

      Anyway, What do you think of my domain name - Flawlessgene.com, Is it good? Is it memorable?

      I think you've broken the first rule. Unless I'm curious enough to click your link, I've no way of telling what your site is all about. Sorry!
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  • Profile picture of the author Sid Hale
    Yet another example of a new member, and first-time poster regurgitating something they've seen/heard elsewhere.

    The internet is full of examples that rebuke the entire premise of this article
    Note
    • google.com
    • yahoo.com
    • aol.com
    • facebook.com
    • ebay.com
    • bing.com
    • yelp.com
    • etc.

    Memorable domain names are, first and foremost, the result of branding that name, and may/may not have anything at all to do with the actual choice of that name.
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    • Profile picture of the author Reddevil007
      Originally Posted by Sid Hale View Post

      Yet another example of a new member, and first-time poster regurgitating something they've seen/heard elsewhere.

      The internet is full of examples that rebuke the entire premise of this article
      Note
      • google.com
      • yahoo.com
      • aol.com
      • facebook.com
      • ebay.com
      • bing.com
      • yelp.com
      • etc.

      Memorable domain names are, first and foremost, the result of branding that name, and may/may not have anything at all to do with the actual choice of that name.
      My thoughts exactly!
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  • Profile picture of the author BigFrank
    Banned
    This would be relevant if there were actually any usable .com domains left that you could find by applying your criteria.

    Epic fail.

    Cheers. - Frank
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  • Profile picture of the author rocketmoola
    Domain names are only as memorable as the amount of value associated with them. I've seen long, ugly domains do very well simply because they offered a ton of value. Likewise, I've seen short, witty domains never take off because they had nothing special to offer.
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    • Profile picture of the author chhayasharma
      Originally Posted by rocketmoola View Post

      Domain names are only as memorable as the amount of value associated with them. I've seen long, ugly domains do very well simply because they offered a ton of value. Likewise, I've seen short, witty domains never take off because they had nothing special to offer.
      I agree here, domain name must me unique and remarkable for users to remember it, but you site will also be remembered if users will have a bad experience with your site.

      Offering value has to be the priority, apart from that really great post !!
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  • Profile picture of the author Gambino
    Anyone know of any forums where you can talk about internet marketing?
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    • Profile picture of the author bluemotion
      Originally Posted by Gambino View Post

      Anyone know of any forums where you can talk about internet marketing?
      Just type 'Internet Marketing Forums' into Google. You'll find loads.
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  • Profile picture of the author ANDREIS
    It all depends what you intend to use that domain for. Some domains need not to be memorable, for example the domain which you use to get leads by driving paid traffic. Other domains should be memorable, for example those intended for viral stuff because people will check that domain more often if the name stays in their heads. In the end...if you have a great content that people really like or content that is really something useful then you can be sure people will know the name of the domain no matter what the name really is.
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  • Profile picture of the author Mark Singletary
    No comment on other parts of the article except the title, but the domain name does not and will not bring in traffic in and of itself. Marketing brings in traffic. Google isn't rich and famous because of its name. Google is rich and famous because of marketing.

    Too many beginners think there is magic in domain names. While we need to choose the best ones we can, a bad domain name can get tons of traffic with the right amount of marketing.

    Mark
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  • Profile picture of the author Sitestomp
    Originally Posted by bvwall View Post

    Abbreviations and creative changes to spelling do not work. They only confuse your domain name and make it cluttered, unappealing and to be frank a little sloppy. Use full wording with correct spelling and it is far easier to follow. It creates consistency that can be used for other areas of your branding as well.
    Abbreviations and changing letters around is just asking for trouble.

    At the end of the day you want to drive traffic to your site through a great domain name and unfortunately abbreviations and misspelling are a no go zone for many Internet users.
    This isn't entirely true. There are plenty of popular websites that use creative spelling in their branding. Like others have pointed out in this thread, it's all about the marketing and not the domain name itself anyway.
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  • Profile picture of the author binelus
    Take example on the domain name here... Is it directly related to marketing??
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  • Profile picture of the author bvwall
    Originally Posted by Mark Singletary View Post

    No comment on other parts of the article except the title, but the domain name does not and will not bring in traffic in and of itself. Marketing brings in traffic. Google isn't rich and famous because of its name. Google is rich and famous because of marketing.

    Too many beginners think there is magic in domain names. While we need to choose the best ones we can, a bad domain name can get tons of traffic with the right amount of marketing.

    Mark
    Originally Posted by Sid Hale View Post


    Yet another example of a new member, and first-time poster regurgitating something they've seen/heard elsewhere.

    The internet is full of examples that rebuke the entire premise of this article

    Memorable domain names are, first and foremost, the result of branding that name, and may/may not have anything at all to do with the actual choice of that name.
    Hmmm, while I understand what you mean, I think these kind of miss the point of the article, no? if anyone is on this forum, I'm guessing they already know that internet marketing has many different components which all work together. There is no suggestion that a domain name, by itself is all that's needed to draw traffic, but it is a significant piece of the puzzle. Think of it this way: you're a startup trying to drum up patronage for your business. You make a presentation at an event and end with an invitation to visit your website. If you've got a complicated or convoluted domain name that's difficult to remember, how many of your listeners are likely to visit your site afterwards? By the time they leave, they've forgotten it. But if it's memorable and easy to remember, it will stay in the mind of those listeners and they are more likely to visit your website afterwards. In that instance, the easy-to-remember one draws traffic and the other one doesn't.

    Of course branding and marketing are most important, so is offering a good product/service, but a strong, memorable domain name that doesn't confuse the hell out of would-be visitors can only help your efforts in those other these areas.
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    • Profile picture of the author Mark Singletary
      Originally Posted by bvwall View Post

      Hmmm, while I understand what you mean, I think these kind of miss the point of the article, no? if anyone is on this forum, I'm guessing they already know that internet marketing has many different components which all work together. There is no suggestion that a domain name, by itself is all that's needed to draw traffic, but it is a significant piece of the puzzle.
      Hang around a little longer. Get involved in the discussions by answering questions not just posting articles. If you do that, you'll see that there are a lot of people here, some who've been here for years, that think the key to success is to get a catchy domain name, put up a site, and the cash will roll in.

      I'm not saying anything against your article. I'm just pointing out that a domain name is the least of someone's worries if they find they aren't making money. And your title, by suggesting a domain name can draw traffic, doesn't help those newbies that have the wrong perceptions about how to succeed in business .

      Mark
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      • Profile picture of the author bvwall
        Originally Posted by Mark Singletary View Post

        Hang around a little longer. Get involved in the discussions by answering questions not just posting articles. If you do that, you'll see that there are a lot of people here, some who've been here for years, that think the key to success is to get a catchy domain name, put up a site, and the cash will roll in.

        I'm not saying anything against your article. I'm just pointing out that a domain name is the least of someone's worries if they find they aren't making money. And your title, by suggesting a domain name can draw traffic, doesn't help those newbies that have the wrong perceptions about how to succeed in business .

        Mark
        Gotcha. That certainly wasn't my intention, but I can see how a person could misread that to mean that the right domain name is all it takes.
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  • Profile picture of the author dkate9
    Great post, Choosing the right domain name should be an essential part of any business marketing plan, Be sure it matches your brand.
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  • Profile picture of the author GetPLRhere
    Your domain name shouldn't be too long, and try to use phrases that makes sense.
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  • Profile picture of the author jobdollarr
    Your writing is very helpful for me.

    Many new science that I have, hopefully you get a blessing
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  • Profile picture of the author pradeep3120
    Awesome post, Can you suggest me if i have 1-5 Domain then How to choose Which one is best ?
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  • Profile picture of the author danielmmo
    This 's very useful knowleadge ! So i'll choise a short domain and unforgettable!
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  • Profile picture of the author psingh55
    just choose user friendly domain name like if your website related to mobile sale then you can choose mobilesale or buymobile like domain name and also choose county specific LTD like for india choose .in or for UK choose .uk etc
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    • Profile picture of the author Engr K Asif Riad
      Originally Posted by psingh55 View Post

      just choose user friendly domain name like if your website related to mobile sale then you can choose mobilesale or buymobile like domain name and also choose county specific LTD like for india choose .in or for UK choose .uk etc
      I have already got the domain name buymobile but i am facing some issue related to website traffic. Can you suggest me how to improve my site to get enough traffic for this domain.
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  • Profile picture of the author Steve B
    bvwall,

    Is FL paying you to start threads by posting articles? You've been a member here for 10 days and posted 15 "how to" articles in the past 5 days.

    I'm just curious because I've read all the articles and they are all similar in style and instruction yet they all seem to be written by someone with little Internet marketing practical experience.

    Steve
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  • Profile picture of the author rubelgazi1980
    Very good discussion. Thanks for sharing your valuable idea.
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    • Profile picture of the author dburk
      Originally Posted by rubelgazi1980 View Post

      Very good discussion. Thanks for sharing your valuable idea.
      Hi rubelgazi1980,

      Discussion?

      This isn't a discussion thread. it is just another article dump.

      A discussion is a 2 way conversation, a dialog, if you will. This is more like a monologue, where the poster is giving a long and boring speech with a few cheers and jeers in comments at the end. Exactly like a blog, nothing like a forum.

      It seems that the Warrior forum is being transformed from a discussion forum to a blog that allows any member to provide guest posts, no matter how boring, rotten, crummy, outdated, and useless. Long time members are scratching their head, asking "where do we go for discussions?"

      Why can't we have a discussion forum, rather than an article dumping grounds?

      There have been attacks on this forum by article dumpers in the past. The moderators had the good sense then to reprimand those abusers and eventually put a halt to it, but not before it drove away many long term members.

      Here we go again, for like the 3rd or 4th time, the Article dumping starts up, soon there are hundreds of people each dumping hundreds of articles that no one reads, and comment spammers flock to these threads to post totally useless comments like "great post!" "thanks for sharing your super awesome article",all to get the post counts up and to get links. A spammers paradise, a place that no intelligent person would want to spend any time visiting.
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  • Profile picture of the author gingerninjas
    i tend to agree that the domain name is not going to be able to draw in traffic, sure a sexy name is great but it won't be enough traction without marketing, advertising and BDM. That said, having a domain name that is memorable and easy to write is pretty handy. It's a balancing act however I think it's a little misleading to suggest that if you have a great domain you can put your feet up and watch the traffic flow in. Domain name important however it is an element of the overall marketing tapestry of your business.
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  • Profile picture of the author Edwin Torres
    Good advice. The main thing for me with domains is 1. It must be relevant to niche and 2. It must be catchy

    I want people to be able to easily remember my domain name.
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  • Profile picture of the author pradeepeduonix
    Thank You. For such a knowledgeable information.
    According my view domain name must be relevant with mode of business so that audience can easily recollect.
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  • Profile picture of the author ShawnLim
    These days I don't really focus so much with choosing the right domain names with keywords anymore.
    As long as my domain name is easy to read and make sense, I will use it.
    I heard Google does not put in so much priority into domain names anymore.
    The content and the marketing are what makes the domain worthwhile.
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  • Profile picture of the author Cristy94
    I don't think there's anything special to choosing a domain name if you already have a company. It simply has to be the name of the company so people can find you. Also, the suggestions above might be useful for choosing a company name/logo. Unless you want to buy domain names to catch some of the Google traffic and redirect it to your actual website I don't think the domain name matters that much.
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  • Profile picture of the author gamestoenjoy
    I bought a great domain ConvertForFree.com

    I waited a long time to get this domain name
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  • Profile picture of the author PatrickTaylor1
    There are different philosophies about choosing a domain name.

    Certainly if you are counting on SEO to get people to your site, every bit of juice helps, I suppose.

    But in the big scheme of things, your domain name is quite inconsequential. I mean, what does "Google" mean. Or "Yahoo." Or, what about, "Zazzle.com" "Or Zillow?" We equate web properties with them today but they started out as made up words that have nothing to do with their function.

    They BECAME known and associated with whatever it is they do.

    So, I would not obsess about your name.

    If you want to obsess about something, obsess about providing top quality products, service, and support to your customers.

    Give your customers an over the top experience. Give them more than they bargained for.

    Then your website will become popular (at the very least it will be popular within your tribe) because of what you do.

    Maybe you'll be the next "Zillow."

    Pat
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  • thanks and i want to say its good to think out of the box too
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  • Profile picture of the author Volodymyr Ulitovskyy
    Banned
    the problem with selecting a new domain is that it takes many years for Google to start recognizing it and pushing it up in its ratings.... probably it could be a good idea to buy one of the old but no longer used domains instead and build on it.
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    • Profile picture of the author bvwall
      Originally Posted by Volodymyr Ulitovskyy View Post

      the problem with selecting a new domain is that it takes many years for Google to start recognizing it and pushing it up in its ratings.... probably it could be a good idea to buy one of the old but no longer used domains instead and build on it.
      Not sure the age of a domain name carries that much weight with Google ranking tbh. I think a new domain name that is well optimized for search engines will do better than one that's been registered for ages but not optimized
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  • Profile picture of the author CShark
    Use short domain names, something worth remembering. Something closest to the main keyword, yet it's not EDM.
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  • Profile picture of the author luvbuggal89
    Originally Posted by bvwall View Post

    b) Use the familiar .com at the end of your domain name
    This is a big one, but if not possible you can always go with dotnet, dotorg, dotinfo, dotbiz, etc... If you are offering good info then why not registar a dotinfo domain? If you have a good business angle then why not go with a dotbiz domain....This has worked well for me.
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    • Profile picture of the author bvwall
      Originally Posted by luvbuggal89 View Post

      This is a big one, but if not possible you can always go with dotnet, dotorg, dotinfo, dotbiz, etc... If you are offering good info then why not registar a dotinfo domain? If you have a good business angle then why not go with a dotbiz domain....This has worked well for me.
      I think the problem with such domains really is that most of us are conditioned to expect .com or .org, even dot country code. when you use .info and .biz and the like, chances are that unless you've done good SEO that gives your business a high ranking in search engines, you could miss out on traffic because users are likely to type in your business name with .com at the end. Then they get a "page not found" error which is annoying
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  • Profile picture of the author dburk
    This whole boring 22 paragraph outdated monstrosity of an article could have been replaced with:

    "A great domain name is short, easy to spell, and easy to remember"

    This article was just another useless fluff piece littering this forum.

    Article dumping encourages comment spam...



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    • Profile picture of the author Jonathan 2.0
      Originally Posted by dburk View Post

      ]
      There is no try. : P
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  • Profile picture of the author leilani
    Domain names for .com is getting harder to get. I can spend hours trying to find an appropriate name. Always ends up they are too long. And when they are too long, not Twitter acceptable too.

    I like the person who posted all the .com like ebay.com, google.com.

    i outsourced the finding of a company name, domain name and the logo and I am so glad I did.

    They came up with a "made-up" name: similar to ebay and google.
    The domain name was available.
    The logo was congruent with the purpose of my company
    And...the nice part is I got to register the trademark with no problem and no worries about intellectual property concerns.

    Nice....

    Leilani
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  • Profile picture of the author cmm2333
    I learned a long time ago, it's really not about the domain name. It's the Meta Tag Description that drives the traffic. It is the most important thing as far as I see it.
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  • Profile picture of the author pokkorhangguk
    a very good post here indeed
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  • Profile picture of the author guideusonline
    First you have to select the topic like you want to use the article related to your article after that you have choose the domain name for example you want to create your website about SEO than it must be include into your domain name or you can use the brand domain name like guidemeplease.com and also your domain not consist more than three words.
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  • Profile picture of the author Kladproraba
    The question of how to choose the perfect domain name is really very important and relevant yesterday, today and tomorrow. What to do, how to choose – this question has already been answered. Enough information for the novice and the guru. But there are small details that simply missed. I want to share my experience with You to help You avoid mistakes when choosing a domain name.
    Experience, with the right choice of domain I bought in 2012 when I built my first website. At the time, I did not know about the importance of the issue and yet, I was lucky, I came up with a great domain name but realized it after a while.
    So, here are my recommendations.
    First: Relevant today, tomorrow loses its relevance. It is necessary to consider the moment You choose a domain name. Your domain should be universal. Universal domain, this is when You can easily change the direction of the resource to provide services, sell products, etc.
    Second, You came up with the name, then, write the name in the search bar of your browser and hit "search" if the search does not find a match – Your name is unique, which is very positive for the promotion of Your site.
    Only two, in my opinion, important, additional recommendations. I hope they will be useful.
    Sincerely, Kladproraba.com
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    Sincerely yours, master Kladproraba

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