Your domain name should ultimately go hand in hand with the name of your business. If they do not correlate it can become confusing for prospective customers to find you and identify with your brand. For the smoothness of your operation they should be one and the same. However, that does not mean that your domain name cannot be exciting or stand out from the crowd.
If you have not yet determined your domain name or business name we have compiled 4 tips to help you choose a killer domain name that draws people in and increases traffic to your site.
1. Your domain name must be unforgettable
You are not going to have an unforgettable domain name by simply being vanilla.
The thinking around your domain name must be distinctly unique. This can be achieved through uncommon words and phrases that stick in the memory. A fine example is one of the biggest brands in the world 'Google' - distinctly unique.
Another way to be unforgettable is to make it personable. Can you visualise your domain name, is it real. If your domain name attracts sensory responses you are on your way to becoming unforgettable.
Flowing on from the sensory response, your domain name should be captivating. To be captivating it must be easy to understand, recall and remember.
Furthermore, to have an unforgettable domain name you must be memorable. To become memorable you have to have an organized name. Is it sequential? Does it make logical sense? The better structured your domain name, the higher the chance it will stick in the front of the brain of your target audience.
2. Your domain name must be succinct
Let's get this clear. Nobody wants to type in a paragraph when they are trying to get to your site. If your domain name is too long it tests on the patience of those you are trying to win over and is easily forgettable.
How do you make it short and sweet? Test it on the closest four year old you can find. If it is too hard for them it is too long.
A lot of business owners become hung up on including lots of phrases or key words in their domain name. This only has the effect of increasing the difficulty people have in getting to your site and remembering you in the first place.
3. Your domain name must be relatable
This key point must be carefully managed with point one. The tricky part is that you want a unique, trendy, uncommon and original name. However, this has to be reconciled with the fact that the domain name must in some way be relatable to your business.
The best company domain names have an element of uniqueness about them but are still relatable. I know these are primarily apps but Twitter, Pinterest and Instagram are all fine examples of intertwining creativity with a title that is still relatable.
It must be noted that there are several examples of businesses with extremely successful domain names that have absolutely no relevance to your business. It just means that it becomes harder to grow your brand identity from the beginning and help prospective customers tie in the connection between your business and domain name. Apple, Yahoo, Google and Gumtree are all fine examples of businesses that have had success going down this path. It can be done; it just increases the importance of successfully branding to the market from the outset.
4. KISS - Keep it simple, stupid
There are little things you can do to keep your domain name nice and simple. The reason simplicity is best is because it is harder to forget and harder to make errors in trying to reach your website. Here are a few little tips to keep it simple:
a) Stick to letters.
No one wants to be confused trying to get to your domain name with dashes, dots, backslashes, lines and commas. Who does this anyway? It's just better to avoid any confusion and forget them altogether.
Furthermore, try and avoid using numbers altogether. They just add unnecessary confusion. Should I be spelling the number 'seven' or using '7'?
b) Use the familiar .com at the end of your domain name
By changing up your end of your domain name, you are only increasing the risk of potential customers getting it wrong. In so far as .com goes it is better the devil you know then the devil you don't.
The only exceptions to this rule should be if you are using the ending familiar to a country if that is the primary location of your business (eg., .co.nz)
c) Write words in full with correct spelling
Abbreviations and creative changes to spelling do not work. They only confuse your domain name and make it cluttered, unappealing and to be frank a little sloppy. Use full wording with correct spelling and it is far easier to follow. It creates consistency that can be used for other areas of your branding as well.
Abbreviations and changing letters around is just asking for trouble.
At the end of the day you want to drive traffic to your site through a great domain name and unfortunately abbreviations and misspelling are a no go zone for many Internet users.
How did your business come up with your domain name? Your domain name is extremely crucial to all areas of your business and has long-lasting effects on how your business is perceived from day one. Make sure that you follow these four effective psychology secrets to help your domain name drive quality traffic to your site.