We want to start bringing in more traffic and (and perhaps make the brand a bit more dominant along the way).
What are the best methods to achieve that?
Simply use PPC such ad Adwords probably wouldn't work, as general cosmetics keywords are pretty expensive and I don't see any reason that the average person would choose to buy from our brand vs. much other branded / international cosmetics brand.
So what other options could work?
1. Create an Affiliate program? Sounds too early to me
2. Sell on Amazon? How will people find us on Amazon out of 10,000 other brands?
3. Try to work with existing small customer base and persuade them to bring their friends, maybe by offering them coupons if they purchase? But we will need some advanced tracking system to create and track unique coupons, wouldn't we?
We already have various posts from bloggers around the world who received the product for a trial, but they don't translate into sales.