What I learned after a failed product launch on ClickBank

7 replies
I've been helping clients grow their online businesses as a service provider. Some have done quite well on click bank with my copy. But my strength in writing good marketing materials has not made up for my weakness in the traffic area, and all the other little screws that separates a successful online marketer from a lower level service provider.

Well I gave it another shot recently as I launched a product on Clickbank. One that didn't do so hot. Here's what went wrong, and what I learned:

1. The CTRs and optins were both good, but the affiliates didn't promote: Advertising on click bank got a CTR like nowhere else, except some campaigns I've done on Facebook for highly targeted segments.

In general the media buys that I have worked on (mostly for clients) have gotten below 1% CTR, usually below 0.5%. In Clickbank's case, I was getting above 2% and the sign-ups were about 30%. Granted they charge $25 CPM (not cheap) but worth it if your affiliates like what you have and sell.

The problem is nobody promoted. You often hear about most affiliates being a waste of time, I think that language is kind of harsh, but they haven't sold anything outside a couple test sales by 1 of them. I don't blame them though, which leads me to point 2:

2. Being an explorer is expensive. I didn't start out planning to promote my product on Clickbank. But as I refocused away from my blog and social media into affiliate recruitment, it just happened that way. This necessarily meant promoting a niche that was not popular on clickbank, which is would (likely) lead to the product launch's failure.

Turns out the opportunity filled landscape was barren for reason. It was actually a graveyard.

3. Competing is easier, it's just a question of what level of competition is "right." I have a couple of powerful contacts on my Skype list, one of them with a click bank product with a gravity score over 100, the leader in his niche. Another one is a former client with several successful products on Clickbank of his own.

There is agreement that a competition is a good thing because it proves the niche. One guy says it's easier to compete in a big niche and get quality affiliates from a pool of 100,000 rather than 10. The other says the opposite, don't compete with Google Sniper and Venus Factor because all the affiliates will crowd into that niche.

Who is right? I don't know.

So I'm thinking of splitting down the middle. I won't totally avoid a huge niche, but I'll try and create a thin sliced offer out of something bigger. For example "dating for divorced people," or "making money at home for mommies." My thoughts are that you want a product that can be run on to a generic list like weight loss or make money, but not directly competitive.

We'll see if the Clickbank affiliates agree on round 2.
#clickbank #failed #launch #learned #product
  • Profile picture of the author Derek S
    You're right on the money and spoken like someone who's going to make it on clickbank!

    Create products that compliment other products, not directly competing with them. This way top vendors have less resistance adding you in their funnel and it gives affiliates a different fresh angle to promote in their desired niche.

    Another big tip for you is that when you launch a product, don't push it to affiliates until you make sure the sales page converts profitably with your own cold traffic first.

    Split test like crazy until your copy converts for your own paid traffic from multiple streams like Facebook, Search and native ads.

    If it won't convert for you, don't expect it to convert for affiliates.
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  • Derek is on point. I would do the same thing. It is always a priority to focus on your product first BEFORE anything else. What you need to check for is to know how your product competes with other similar products out there. Try to check what are your similarities, what are the pros and cons, etc. By these evaluations alone, you can hit the missing points. Also and very important is your customer support availability. A good communication should be established between you and your customers. I always believe that good customer support helps a lot in terms of marketing your product. You need to utilize your availability to your customers through various media like social media sites for example.
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  • Profile picture of the author davemiz
    CB affiliates are looking for offers that work with broad media.... what niche was it in? did the offer convert? if they see no ones promoting it, they probably won't either...

    relying on JV's is hard unless you're in one of the bigger niches, the real only big ones are IM and health/fitness... the rest of the niches are really small. I'm in golf and there's literally no affiliates or JV's... dating is another one of my niches and it's small too (believe it or not) only around 65 or so TOTAL JV's in the whole niche. Compare that to several THOUSAND in IM niche.
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    • Profile picture of the author Delta223
      Originally Posted by davemiz View Post

      CB affiliates are looking for offers that work with broad media.... what niche was it in? did the offer convert? if they see no ones promoting it, they probably won't either...

      relying on JV's is hard unless you're in one of the bigger niches, the real only big ones are IM and health/fitness... the rest of the niches are really small. I'm in golf and there's literally no affiliates or JV's... dating is another one of my niches and it's small too (believe it or not) only around 65 or so TOTAL JV's in the whole niche. Compare that to several THOUSAND in IM niche.
      Yes it converts with targeted traffic; it is a health remedy. The solution teaches them how to manage (but not cure) the issue.

      I think you are right; there's just not enough people with traffic to promote this. I was hoping to do a dating offer but your feedback is reasonable, so I may do a more broadly appealing health offer instead, thanks.
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  • Profile picture of the author nicolasmd2112
    Right now i'm promoting a product in the Eczema niche and doing great - making around $115/day. It's a problem that millions across the globe have and the product has been on CB for a long time, even now with it's seemingly outdated ad copy it still has a gravity of 35-40, which is good.

    I believe that products that offer a direct, straight to the point fix/remedy in a way are even more evergreen than most products in the IM or Health niches. Products in those niches tend to be more fads or methods/systems that will come and go, whereas although remedies can change and differ, they won't entirely die out.

    If you're going to promote a product that doesn't complement others in the market, it's best if it was in a niche that either a) isn't competitive or b) is a stand alone fix/remedy type of product. This is just what I have come to learn through my promotions on CB, so from an affiliate standpoint, I like to look for products that I know 100% will convert because it's something people need.
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  • Profile picture of the author EPoltrack77
    Awesome! Isn't it fun screwing up some times? It can give you a better understanding of doing it currectly and then you do it again. We can't start at the end! We are not perfect. Work on it and list your product again and keep doing it till you get it...
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  • Profile picture of the author aka1005
    Yeah you're right, it's always confusing because I have heard of opposing opinions about targeting audience million times.

    One wise man said that the true definition of intelligence is the ability to hold two opposing opinions both in one head and still take action.

    So you are definitely intelligent! If you want my two cents on this topic, go big and specific. What I mean by that is know exactly the type of customer you want to serve - their needs, frustrations, desires, goals and how your product is going to meet that need.

    But, at the same time, make sure that whatever audience you pick is big enough for you to make substantial profit. There is a great example of a guy who developed high-quality watches that each cost $80,000. He knows exactly what his target audience looks like and only has 50 customers a year. But his yearly revenue is 50 x 80,000 = $4,000,000.

    This is a bit different because here you have a very specific niche but small audience. But as you can see, the price of product is high. In your case I assume the price is not that geometric, so try going with larger audience and remember to be specific!

    Good luck!
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