The Perfect Ways How to Perfectly Ruin Your Company Blog

Nowadays, a company website and a company blog go hand-in-hand. You can hardly find a pro-corporate website without a blog. However, it's also very hard to find a corporate blog with one or more of these very common mistakes:

#1 Your company blog shouldn't be ONLY about your company

Your blog's visitors aren't here to check out the latest news and other corporate-related information about your company. This is the purpose of your main website. You should use your company blog to present your values and interests. In addition, you shouldn't hesitate to show the other more human and less corporate side of your business.

#2 Negative comments can have positive consequences

Don't be afraid of negative comments on your company blog. It's much better to promote the open and "uncensored" character of your corporate blog. You'll have plenty of time and opportunities to address negative comments. The most important thing for you to remember is not to answer in a hurry or in an unprofessional emotional way. The best possible scenario would be for other blog visitors to "defend" your point and deal with the potential trolls.

#3 One blog, but multiple writers

When it comes to the number of blogs you plan to upload on a weekly or monthly basis, one writer is more than enough. However, if you want to make sure that the creative juice flows in the right direction, you need to hire more than one writer. Very often, companies make mistakes by obliging their employees to write blogs. It goes without saying that's not very likely, you'll find a hidden talent among your employees. In addition, you're very likely to have quite a few stressed and demotivated blog writers, who didn't exactly "volunteered" for this position.

#4 Your job isn't done when you upload the post

This is a very common mistake. I just uploaded the latest post. I'm done. The truth is that your job begins with the first comment. If you want to make sure that your company blog is alive and kicking, then you have to make sure your readers feel your presence all the time. There's nothing worse than visiting a shiny company blog, which seems to be dead because of your inactivity. There's no blog that can run on its own. This is an invaluable lesson worth remembering.

#5 When was the last time you uploaded a blog post?

Company blogs are very enthusiastic at the very beginning. However, people in charge for their maintenance often forget that this is a long run. You can rest assured that there's nothing that works so strongly against your corporate blog, such as the ancient date of your last post. If you don't care about your own blog, then how can you possibly expect for your readers to care more? You don't have to upload a new post every single day. You don't even have to do it once in a week. However, you should have some rhythm. Your readers need to be assured that there's a new blog coming their way. Otherwise, they aren't going to bother checking your company blog every now and then, just to make sure you uploaded a new one.

#6 Don't be ashamed of your own mistakes

Something went wrong with your last blog. So what? You're going to survive it. You just made an embarrassing mistake. So what? Don't make two mistakes out of one, by immediately removing your problematic post. Don't hesitate to be fully transparent about it. This also includes a scenario where you apologize about it publically. Or, write a special post about it. Why not? This may be hard to believe, but people tend to forget "sinners," who aren't ashamed their mistakes. On the contrary, if you plan to play cover up games with your company blog most embarrassing moments, then rest assured, this isn't going to end up well.

#7 You don't allow comments! Why?

It's better to go on without a company blog, than have one with no comments option. This choice sends a very wrong message. You aren't open. You're hiding something. What's the situation in this company, if they don't allow comments? You certainly don't want to send these kinds of negative messages about your company with your corporate blog, do you? At the same time, this doesn't mean that you should tolerate the Wild West when it comes to commenting on your company blog. It's always a good idea to set rules when it comes to commenting and stick to them. In this way, you'll present yourself as an open and a fully transparent company, which is also very professional at the same time thanks to these rules.

Conclusion

Rome wasn't built in a day and great company blogs didn't earn their reputation with a dozen shiny blogs. Taking care of your company blog is a process, which both lasts and asks you to invest a great deal of energy and commitment. However, in the long run, you can rest assured, it will certainly pay off.