Starting a Blog - Tips to Help You Gain an Audience

With the emergence of social media and individual blogging platforms like WordPress, it has become way easier for anyone and everyone to start a blog. Whether it is to promote a business, product or just to share thoughts about a particular topic, blogging is the most convenient way to interact with a large audience at once. If you are an active social media user, you would already be familiar with a lot of interesting blogs out there that have thousands of followers and hits.

Now, it should be kept in mind that not all people who have blogs are able to attract attention and followers. There are only a few which manage to strike a connection with the audience. Many bloggers looking to reach out to a larger audience fail to understand why their blog is not attracting enough attention. Well, first and foremost, everyone should remember that a blog needs to be about something relevant. If people are unable to relate to it, then they just won't be tempted to follow or hit 'like'. Sometimes it so happens that despite checking every box, a blogger still cannot seem to get enough followers or appreciation. Well, this is usually because of the highly tough competition in the world of blogging. There are so many interesting and unique blogs everywhere, that in order to stand out, one has to create something extraordinary and exceptional.

A number of companies have experienced this lack of attention at some point or the other. They publish a promotional blog or just write about their latest product and service, only to get no substantial feedback from the people. This so happens that their blog is like most others and does not stand out among the rest. People will mostly follow and appreciate content that is different and makes an impression right from the first glance.

There might be some bloggers out there who may disagree with this. A number of bloggers have said that the key to a popular blog is simplicity; the less complicated your blog is, the more followers it will attract. Here comes the tricky part. When it comes to creating a hit blog, one can never say what will work and what will not. Blogging is all about people skill and an individual's writing ability. If you are able to establish that connection with your audience through the content, then you will have a popular blog in no time.

Experts have stated that while there may not be a concrete hit formula to make a blog work, bloggers can still try these few tips to make their blog successful:

-Sharing and promoting the blog
Nowadays it is all about sharing content as much as you can. Facebook and Twitter has made this infinitely easier for everyone. Whenever you publish a new blog post, you can share and promote it via either of these social media networks and even ask your friends and family to share it further.

-Ask someone with considerable influence to endorse your blog
For a business owner, this is the most effective promotional strategy. It involves getting someone who already has a large following on social media to share your blog. If your blog is very high end, you can even pay an internet celebrity to endorse it.

-Publish regularly
Remember that consistency is the key. When you are blogging on a weekly or bi weekly basis, you have more chance of increasing your blog audience. If you do not publish that regularly, then the followers would not be that interested in the content and you may end up losing them all. These days, people on the internet crave for something new every day, now, while you may not be able to publish a blog post daily, but you can certainly try putting something new out there weekly.

-Provide multiple subscription ways
Most bloggers make the mistake of only having one way of subscribing to a blog. It is usually through email account subscription. While an email list may be a very efficient way of getting people to subscribe to a blog, it should not be the only one. Always offer two or three possible options for subscription to your audience, like via Facebook or through an app. This will not only diversify your audience but help you connect better with a different demographic as well.

-Interact with the followers
It is always a good idea to get feedback from your audience on how to improve the blog. Encourage them to leave comments, ideas and anything that might help with making your blog more interesting. Look for what is attracting people and then try to incorporate that within your blog.

-Make it easy to navigate
If the layout of your blog is complicated, chances are that people are going to leave the page before even going through the content. Hence, it is highly important that a blog has a user friendly layout that is easy to navigate. Provide your followers with a lot of options and make sure that they are clearly visible.

These are some steps that you can take in order to gain and grow your audience. Most new bloggers struggle with gaining followers and likes on their blogs and these tips could prove to be a lot useful for them. When you are beginning to publish content for everyone to see, you must remember that it has to have something that spark the interest of the people. If you pick up a topic that does not benefit or help others in any way, then attracting followers might become a challenging task.

Up and coming bloggers in particular should try following the above mentioned pointers since they are about making a blog successful in the long run. Remember that there is no certainty in the world of blogging. What may work for one blogger might not be that effective with another. In the end, it all comes down to the audience's reaction; if they like it, they will follow it.