Need Advices on My Website. Newbie Internet Marketer Here

26 replies
I am a newbie at internet marketing and I need help on my site. Here is my situation. The site was just upped last August 24. It is now getting traffic and ranked on the first page at Google organic search using keywords "custom leather bracelets". I also used Adwords to drive in traffic during its first phase. I used Weebly.com paid service to build that site since I know nothing on building websites. I am thinking that the problem may be on my website.

website is customleatherbracelets.net

My problem is, I am already getting traffic but still no inquiry or no one has left their email address yet. Hope you could help me in finding a way to generate conversions. At least to get people to leave their email addresses.

My Google analytics report shows that I got 14 visits from Google organic search. Top keyword is "custom leather bracelets" producing 9 visits. Another is "custom leather cuffs" producing an adwords CTR of 33.3%.

I got a total of 64 (including my clicks) visits, 36 absolute new visitors, 289 pageviews (including my clicks too). I have one Twitter inbound link that produced 4 visits.

I only used weebly.com pro editor to create this website. I know nothing in making websites.

Hope you could all help me here! At least I need to start producing emails and maybe inquiries. Please take note that my website just opened last August 24. Is it still too early to tell though? Need help also in tweaking my salescopy.

Prior to this website, I tested the market and we produced one sale that we successfully delivered.
#advices #internet #marketer #newbie #website
  • Profile picture of the author corporation
    I think that your kind of product is not for emotional sales: probably your target audience will see your site and other 5 or 6 before deciding wich one purchase. You should consider to add an easy way to bookmark your site and make the page more clear.
    36 visitors are very few to try to figure out some decent statistic.
    To your success
    Ciao
    Enrico
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    • Profile picture of the author Bewley
      The links "Click Here to Purchase" on the promos page are dead! That in itself is enough to turn some prospects away.
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    • Profile picture of the author mondort
      Thanks so much everyone!

      @ MarkAndrews: My website is actually a sales page for a single product only which is custom leather bracelets. Though there is an online store where customers can easily customize the bracelets according to their needs or requirements. I was thinking that for a single product, a long sales copy is needed which I saw also in websites IMC had endorsed. Do you think I have to shorten my salescopy? Or maybe changed the way it is written to be able to grab the right customers in need of our products?

      @ corporation: How do I add a bookmark? Sorry if I am unaware of these terms. In this case, I went for a "what is in for you" type of sales letter where I enumerated the benefits more. Maybe I should revise it and go for a "direct to the point" salescopy? Hope you could also give me samples of a good headline for this kind of website.

      Thanks so much!
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  • Profile picture of the author applepie
    Originally Posted by mondort View Post

    Hope you could all help me here! At least I need to start producing emails and maybe inquiries. Please take note that my website just opened last August 24. Is it still too early to tell though? Need help also in tweaking my salescopy.
    I'll give it a couple more weeks to see how it's picking up. But I can suggest a few things for now from what I can see on the homepage:
    • The site is cluttered with too many things. If you want to gather email addresses, start drawing attention to the opt-in box (eg big arrow signs, red thick border, etc)
    • Main headline is too long, perhaps focus on a couple of your main products and state the benefits
    • The last sentence on the page is a hyperlink, but it doesn't look like one. Make it look clickable, like a button or something.. draw attention to it
    • You have a great product range. I'd put a few good quality photos of your products on the homepage, right on the viewer's face, rather than that picture you have with 3 people on laptop or the one with the carton box
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    • Profile picture of the author mondort
      Originally Posted by applepie View Post

      I'll give it a couple more weeks to see how it's picking up. But I can suggest a few things for now from what I can see on the homepage:
      • The site is cluttered with too many things. If you want to gather email addresses, start drawing attention to the opt-in box (eg big arrow signs, red thick border, etc)
      • Main headline is too long, perhaps focus on a couple of your main products and state the benefits
      • The last sentence on the page is a hyperlink, but it doesn't look like one. Make it look clickable, like a button or something.. draw attention to it
      • You have a great product range. I'd put a few good quality photos of your products on the homepage, right on the viewer's face, rather than that picture you have with 3 people on laptop or the one with the carton box
      Thanks so much! I guess it seems to be cluttered. I'll take note of your advises and do some tweaks. I'll spend time too to rearrange everything. If you dont mind me asking, based on what you see, what should I remove, or rearrange, or add to make it draw better customers? Need your suggestions too.
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      • Profile picture of the author applepie
        Originally Posted by mondort View Post

        Thanks so much! I guess it seems to be cluttered. I'll take note of your advises and do some tweaks. I'll spend time too to rearrange everything. If you dont mind me asking, based on what you see, what should I remove, or rearrange, or add to make it draw better customers? Need your suggestions too.
        Much better! Well done

        I like how you place nice photos of your products there. Good selling point!

        What I'd change:
        • Redesign the main header image. It's quite a large space you use here, make sure you use this effectively to 'sell' rather than having half of it occupied by your logo I'd have the logo on a much much smaller size, then use the rest of the space to 'sell' the products using catchy headline phrase and picture.
        • Instead of using graphics for 'Quick Order' & 'Money back guarantee', live chat, 'need more options', I'll use big text, bold and red ... you get the idea. You can still make a text stands out.
        • Arrow in opt-in box works much better than what you had before, but use text for the wordings above it. Keep it simple yet attractive. At the moment all the banners are very differnt in design styles, like they belong to a different companies
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        • Profile picture of the author mondort
          Originally Posted by applepie View Post

          Much better! Well done

          I like how you place nice photos of your products there. Good selling point!

          What I'd change:
          • Redesign the main header image. It's quite a large space you use here, make sure you use this effectively to 'sell' rather than having half of it occupied by your logo I'd have the logo on a much much smaller size, then use the rest of the space to 'sell' the products using catchy headline phrase and picture.
          • Instead of using graphics for 'Quick Order' & 'Money back guarantee', live chat, 'need more options', I'll use big text, bold and red ... you get the idea. You can still make a text stands out.
          • Arrow in opt-in box works much better than what you had before, but use text for the wordings above it. Keep it simple yet attractive. At the moment all the banners are very differnt in design styles, like they belong to a different companies
          Made new adjustment. First, I followed one design scheme which is the blue background, red and black fonts. I also followed the fonts used on the other ads.

          One problem though here is that I could not lessen the size of my main header. I am just using a weebly site creator and its fixed size of 917x260 can't be adjusted. If I would, it may even look worse since a blank white space would come out.

          With the signs, I also reduced the graphics of the banner ads to words using the business colors.

          I also added a Favicon.

          Do you guys think I should reinstate my headline? I took it out first to test things. It looks neater but I feel it does attract less people. What is the best way I could write my new headline? Should it be emotion driven or just outright direct?
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  • Profile picture of the author waken
    The site design definitely requires some revamp as others had mentioned. You probably want to look at Xsitepro (just Google it). It's a WYSIWYG editor that a complete newbie about HTML can create good looking site. And add a pop up for the opt in instead of leaving there un-noticed on your page.

    Or .. if you decided to stick with the existing editor, try to switch the opt in for discount thing to the top right of the site. I remember Brad and Andy did a test during Stompernet launched that that is the hot spot.

    But it's difficult to judge with less than 100 unique visitors.. honestly.
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    • Profile picture of the author mondort
      I did some major changes especially on the homepage. First thing I did was to unclutter everything and make the sales letter shorter and direct to the point. I also placed in a "quick order" option right at the front page after the sales copy, with another button below it for standard orders. I moved the opt-in to the right and created a more attractive sign to catch email. It has a huge arrow on it. I also placed in a money-back guarantee sign right in front.

      If you got more suggestions, please feel free to post it in. Remember, I know no-programming things or even web creations, hence, I had to use weebly to develop my site as all I have to do is to drag and paste. I will fix the other pages soon.
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      • Profile picture of the author waken
        Originally Posted by mondort View Post

        I did some major changes especially on the homepage. First thing I did was to unclutter everything and make the sales letter shorter and direct to the point. I also placed in a "quick order" option right at the front page after the sales copy, with another button below it for standard orders. I moved the opt-in to the right and created a more attractive sign to catch email. It has a huge arrow on it. I also placed in a money-back guarantee sign right in front.
        Ah.. looks better now..
        But the Buy Button needs to stand out a little bit.

        And most importantly after that, you need more traffic. Really. 100 visitors is not much.
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        • Profile picture of the author mondort
          Originally Posted by waken View Post

          Ah.. looks better now..
          But the But Button needs to stand out a little bit.

          And most importantly after that, you need more traffic. Really. 100 visitors is not much.
          With regards to the numbers, what would be a good benchmark?

          Like for every 100 visitors = 10 email catches or inquiries = 1 sale? For a starting point only.
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          • Profile picture of the author waken
            Originally Posted by mondort View Post

            With regards to the numbers, what would be a good benchmark?

            Like for every 100 visitors = 10 email catches or inquiries = 1 sale? For a starting point only.
            That will depends on niches Mondort. Anyway, 0.5 to 1% conversion is standard for most niche (eg. 1% conversion = 1 sales for every 100 unique visitors).

            You really need to make a pop up to increase opt in rate..
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              • Profile picture of the author mondort
                Originally Posted by MarkAndrews IMCopywriting View Post

                Not a pop-up, a SlideUp would be better...

                (non affiliate link)
                Directs me to a porn site.
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  • Profile picture of the author sikaz
    Touch people's emotions and you will definitely get some more traffic than you've analysed
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    • Profile picture of the author mondort
      Originally Posted by sikaz View Post

      Touch people's emotions and you will definitely get some more traffic than you've analysed
      Hmmm, the first set-up was an emotionally charged sales copy but since I am selling a single tangible product, it was suggested that I be more straight to the point and save some space on that long sales copy. Though I highlighted the benefits or "what is in for me" part, I removed redundant stuff.

      Though I kept the emotion part still there by highlighting the benefits, I decided to just remove parts, i noticed that it was too emotionally charged at one point
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    • Profile picture of the author mondort
      Originally Posted by MarkAndrews IMCopywriting View Post

      I'd be inclined to put more product visuals at the top
      where you have the quick order banner and the money
      back guarantee banner - and move those two items
      down the page.

      It's looking better but still quite a bit of work to do.
      If you notice, I have a 6 thumbnails which can be zoomed once clicked, right in the middle of the sales letter. Would it be better if I move that up, and put my guarantee and quick order sign right below everything?
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  • Profile picture of the author michaelsmale
    I think it's a pretty good start. Yeah you might look at making some changes but you say you've only got 64 visits including yours. With an average opt-in rate of 1% you still haven't got enough traffic to expect even one opt-in. Conversion will improve if you identify a need that you're target market have, then show how you're going to solve that for them.
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  • Profile picture of the author rosan9
    I didn't see the original site so my input is kind of late. Anyway, It seems like Weebly has a ton of new template designs that you can switch to if that fixed size header is a problem for you.

    One thing I noticed was you might want to include some keywords in your page title, which is left blank for some reason?

    As a design guy, I think simpler is better. You've got too many tricks going on with the outer glows and beveled edges. The busy background actually detracts from the whole point of the site...Custom Leather Bracelets.

    To the point that you've had visitors but no contacts...I was never compelled to do anything on your site. But then again, I wasn't in the market for one either.

    I can see a lot of effort went into this, so I will refrain from anymore criticism. Being a father of nine children has revealed that my tendency towards exhaustive criticism can often be misunderstood.


    If you want any help, just let me know.
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  • Profile picture of the author James Clark
    In direct Marketing you don't have to re-invent the wheel. Either write a small report or have someone write it for you. People come on the Internet for information. They don't visit a site to just buy stuff! When you give them a free report or just some cool stuff in exchange for their name and email address is a proven system and it works, I'm living proof.

    Jimmy
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    • Profile picture of the author mondort
      Thanks for your inputs. I am checking out also other weebly templates, testing all of them one by one.

      Here are a few adjustments I made. I moved the pictures of the wristbands even higher, that when someone enters the site, he gets to see more pictures of the bracelets right away.

      2nd, I moved the Money-Back Guarantee logo to the middle of the sales letter and I moved the "Quick Order" logo right above the quick order area right at the home page.

      At the lower left bar, I placed in a PayPal and DHL logo as they are my sole merchant and logistics provider.

      If you got more suggestion, please send them in! I am trying them out one by one. Click rate is still low but analytics shows me it is continually growing.
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      • Profile picture of the author mondort
        I made more adjustments. I lessened the banner ad and squeezed in a money back guarantee sign right beside it. The banner ad is now simpler.
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  • Profile picture of the author applepie
    Hi mondort,

    I must say well done! The site has definitely evolved since its first draft and it's getting better each time

    One thing that I'll do is to use text links instead of buttons for navigation (which you currently have on the right -- order now, promos...)

    Another one from the design point of view is to make the banner simpler (if you decide to keep the banners) and make the text crisp. Also, bevels are so 80s

    Then, make sure you keep the continuity across the pages eg if you have menus on right hand side, keep them in the same position through all pages. Use the same font, size and colours in general.

    Again, very well done!!!
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    • Profile picture of the author mondort
      Originally Posted by applepie View Post

      Hi mondort,

      I must say well done! The site has definitely evolved since its first draft and it's getting better each time

      One thing that I'll do is to use text links instead of buttons for navigation (which you currently have on the right -- order now, promos...)

      Another one from the design point of view is to make the banner simpler (if you decide to keep the banners) and make the text crisp. Also, bevels are so 80s

      Then, make sure you keep the continuity across the pages eg if you have menus on right hand side, keep them in the same position through all pages. Use the same font, size and colours in general.

      Again, very well done!!!
      Thanks so much to all of you guys! I'll work on the header, maybe by later it will be up.
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      • Profile picture of the author mondort
        Wow, it now definitely looks neater!
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        • Profile picture of the author mondort
          I made more changes now. You would notice it is uncluttered and more simple. Thank to all your suggestions, I do hope it starts picking-up opt-ins soon!
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  • Profile picture of the author mondort
    Another concern. Its just been 2 weeks since my website has opened. Question here is, how long does it usually take before I could reach 100 hits from Google searches? I made a Squidoo page, a blogspot, Hubpage, Ezine, and used Adwords also. If you type "custom leather bracelets" and "custom leather cuffs", I am at 1st page. during my market research, it shows that custom leather cuffs gets good searches with not much competition.

    Analytics shows me that out Google had gave me 47 visitors already. Website just opened last August 24. Is this slow? Not a single opt-in yet. Well, one from probably a Warrior too
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