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Need advice on how to get started with Lead Generation project

by BruLee
12 replies
I'm starting a marketing business to generate leads for interior designers in my region.

I contacted an interior designer and made an agreement with him that I will receive 30% commissions on the fees paid by the clients I got him.

I'm in the process of creating landing pages to promote this interior designer and his services and get him new clients.

My big question is:
Shall I create the landing page under his website (subdomain) and branding to start with? Or should I setup a global entity with my own branding and logo and use this to promote the interior designer and his services?

If I start with the landing page under his subdomain and logo, I will need to switch things over to a new domain and branding if I'm looking to work with other interior designers. The advantage of using the interior designer assets is that it would be more personal as it would be coming from him directly, hence the focus would be on him.

If I start with a global entity and my own branding and logo. The pros would be that I would be able to add new interior designers easily. The cons I would say is that the marketing would be less personalized as it would be coming from a general entity rather than directly from the first interior designer.
What are your thoughts on this guys?

Should I start with having everything focused on the interior designer. From using his website URL to his logo to promoting him head first on those landing pages? I believe that it might be worth to do it this way considering I'm working on high commissions.

Maybe I'm missing something though?

Let me know what you guys think.
#advice #generation #lead #project #started
  • Profile picture of the author Spikeymonster
    I think it would be a good idea to have your own branding. With doing that you can present yourself as a consultant and have interior designers in different locations. It would be a win-win for both parties if the consumer wants someone that can meet with face to face. Then with you connecting the two parties together you get a commission, the designer gets a customer, and the customer receives the services they are desiring.
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    • Profile picture of the author BruLee
      Originally Posted by Spikeymonster View Post

      I think it would be a good idea to have your own branding. With doing that you can present yourself as a consultant and have interior designers in different locations. It would be a win-win for both parties if the consumer wants someone that can meet with face to face. Then with you connecting the two parties together you get a commission, the designer gets a customer, and the customer receives the services they are desiring.
      What if I'm in more delicate industries such as Medical and Plastic Surgeries. Would your answer be the same? I feel like in that case, presenting myself as a consultant is much more delicate and prone to lawsuits?
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      • Profile picture of the author Spikeymonster
        Originally Posted by BruLee View Post

        What if I'm in more delicate industries such as Medical and Plastic Surgeries. Would your answer be the same? I feel like in that case, presenting myself as a consultant is much more delicate and prone to lawsuits?
        Depending on what area you plan to work in you can look into what legal protections you can put in place to help safeguard against that. Such as setting up an l.l.c. and having all the business work through it. I am not a legal expert but there are a lot of steps you can take to help prevent legal action toward you as an individual.

        If you want to use your own forms you can get them from Forms Gateway and you can also read over some of the ways to protect yourself at Legal Zoom.
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  • Profile picture of the author Jeff Burritt
    Banned
    Do your own website/capture page. If your current interior designer stops paying, you can contact a new one, and you still own the site ready-to-go. You just send the leads to the new client. You might even have your interior designer clients sign a 'lease agreement,' where their contractually agree to pay you a set amount for x number of months, in return for leads.
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    • Profile picture of the author BruLee
      Originally Posted by Jeff Burritt View Post

      Do your own website/capture page. If your current interior designer stops paying, you can contact a new one, and you still own the site ready-to-go. You just send the leads to the new client. You might even have your interior designer clients sign a 'lease agreement,' where their contractually agree to pay you a set amount for x number of months, in return for leads.
      The thing is that I own all assets that I create so if my client stops paying, I can deactivate all of his landers either way and move them over to my new client or to a general website. I own the leads and I decide where I send them.

      What I would lose without my own domain is simply that, the domain. So I would be strengthening my clients domain and not mine. This, I feel, is a double edged-sword.

      I'm thinking to start on my clients sub-domain and see how it goes from there. If I see good results, I would then be able to switch it towards me being more of a consultant and generating leads to a multiple of clients.

      I feel like starting off on my clients domain, with his branding and everything puts me in a better position to understand the market, have a personal relationship then see how best to expand.

      Would your answer be the same if the industry was medical / plastic surgery?

      Thanks!!
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  • Profile picture of the author jimp74
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  • Profile picture of the author Christyjohnson Johnson
    I think it would be a good idea to have your own branding. With doing that you can present yourself as a consultant and have interior designers in different locations. It would be a win-win for both parties if the consumer wants someone that can meet with face to face.

    Thank you
    Chris

    .
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  • Profile picture of the author nusolutions
    1. Make sure create the landing pages on his website. If you have analytics in place and if using WordPress use a plugin like Lead Page by Inbound Now you can set land and lead pages along with CTA's that will alert you on conversions. You can then present these to your client(s).

    2. Since you're operating in dual fields you have the option of providing similar "marketing" services to clients in both fields. By this I mean you create your own website promoting your services. As a marketing agency, so to speak, you're attempting to generate leads for a client, regardless of their industry. Like it was stated, a win-win, especially for you as you can duplicate your efforts for other clients.

    3. I say always create leads on the clients website as your website could show a testimonial from that client and others you support.

    gl
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    • Profile picture of the author BruLee
      Originally Posted by nusolutions View Post

      1. Make sure create the landing pages on his website. If you have analytics in place and if using WordPress use a plugin like Lead Page by Inbound Now you can set land and lead pages along with CTA's that will alert you on conversions. You can then present these to your client(s).

      2. Since you're operating in dual fields you have the option of providing similar "marketing" services to clients in both fields. By this I mean you create your own website promoting your services. As a marketing agency, so to speak, you're attempting to generate leads for a client, regardless of their industry. Like it was stated, a win-win, especially for you as you can duplicate your efforts for other clients.

      3. I say always create leads on the clients website as your website could show a testimonial from that client and others you support.

      gl
      If I'm going to create them on his website, I will be using Unbounce so tracking will be on my end.

      2. Can you clarify this point as it's unclear? I'm looking to provide lead generation services to local businesses. Now I'm starting with 1 Plastic Surgeon and will be looking to either expand to other Plastic Surgeons or to other industries, like interior design. Is that what you mean?

      My main marketing website will always be about growing your sales so testimonials can be used on there whether I use his website or not. Do you agree?

      I now realize the most important question might be: how am I looking to grow this after the first client? To other industries or to the same? Honestly, I don't know yet and I guess that's what makes it a hard decision for me.

      I personally like the personal approach with 1 business from each industry but this can be much harder to grow with. The good thing about it is that it allows me to work based on commissions rather than Priced per Lead as I can manage a couple of clients that bring in big money.

      Thoughts?

      Thank you so much for answering.
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  • Profile picture of the author nusolutions
    2. Saying don't limit yourself to just one industry. Document your strategy as best you can and make it applicable to other industries.
    For me I do business tech consulting so if I create a website for a client it ends up being the clients responsibility to generate leads. Marketing of their content and overall service strategy best comes from them as it forces them to become and remain engaged in this process. If generating leads for a surgeon there's only so much I can say before coming across as automated. Whereas the surgeon has the verbiage to better grasp and maintain the attention of that targeted audience. I empower them, the client, by providing them with the tools to enhance social and automated marketing efforts. Your results may vary as it appears you're working to provide agency type services.

    I say take it one client at a time and "grow as you go".

    gl
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  • Profile picture of the author MrFume
    By far the strongest lead generation business model is to have your own sites, also set up Twilio phone tracking-you can purchase local telephone numbers for $1 per month and set these up on your pages which you can then direct to whomever you decide is going to pay you. By using the client's site you are asking for trouble, plus you need to gain access to their web properties and get involved in their business, not very appealing.
    By having a highly generic branding you can rent out your leads and rank your own site/s and sell them later on if you decide you have had enough-a nice pay day
    Always best to own your own assets.
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  • Profile picture of the author ace interiors
    1.eBooks
    These work great for B2B companies or a business that works in a very technical space, as people love to read and gain expertise about their industry. Make sure you don't promote your services or products. People don't want to be sold, they want to be informed. So write it from a neutral perspective and give actionable insights. Share the eBook socially and ask your network to share it for you.

    Related: The Fastest Way to Find New Customers

    You'll want to ensure that you have a landing page set up that requires visitors to input their name, email and phone number for a chance to download the eBook. Pages like this can be built easily with tools like Unbounce.

    2. Newsletter
    Do you have a newsletter yet? If not, you're missing out on one of the simplest way to generate more leads. Make sure you put a newsletter sign up in every possible place that makes sense on your website.

    With these newsletter, not only do you have a captive audience (people have to opt-in to your newsletter) but email pathways are a great way to avoid getting lost in all the Internet noise. Again, don't make it all about you. Instead, share with your contacts your insights, recent wins you created for your customers and industry news.

    3. Blog
    Having a blog is one of the best lead generating tools you can use, as it not only allows a company (or person) complete control of what is said but also an opportunity to have the undivided attention of the reader. Make sure that your blog is optimized to generate leads by having a sign-up section for your newsletter and by using the margins to promote your products and services. And I feel like a broken record, but don't make the blog all about you! Give real value.


    Related: Finding Customers Fast and the 80/20 Rule of Sales

    4.Twitter
    Twitter is a dream for generating leads. Use it to reach out to influencers in your industry and get into conversations with them. Their followers, who are probably some of your potential customers, will see your interactions and follow you or visit your site. You can also follow trending subjects that pertain to your business and interject your thoughts into the general discussion by using the # symbol. For instance, if you are in the mobile world, you may use #iphone to find and eventually get leads.

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