I am trying to figure out if buying an exact match domain for a product is worth it?
For example. Say you have a branded creatine product, and creatine.com is available.
The domain/keyword in question gets about 100,000 searches/month and can be purchased for $10k.
I don't know if I would build a landing page then link to the product, or just point directly to the product page.
Is this something to have any more? Is ti worth buying an exact match domain like this? If so, what would be the best course of action here?
Any and all insight welcome! I don't have much experience with domains in general.