So I'm going to start with 3 ideas for creating great content.
These are time-tested templates that work on two levels¦
First, they employ hard-wired psychological triggers to capture your prospects attention
Second, they provide tremendous value and position you as an authority figure
So if you need content ideas so you can dive in and start using these ideas to build something beautiful in your business!
1.What to avoid
According to a 2015 article in the medical journal, Digestion, 86 percent of people who think they are gluten sensitive actually are not.
This will not stop the gluten-free product market from being worth 7+ billion dollars by 2020, though.
What gives? Why are people spending so much money on products they probably dont need?
It is because they are scared.
Recently, the alternative health community has jumped on gluten for supposedly causing digestive problems, weight gain, low energy levels, etc.
Whether or not this is true, the mere suggestion of these negative side-effects has turned gluten-free food into a multi-billion dollar industry!
So, use this insight to your advantage!
People want to know what to avoid.
Let them know what they should not do, and they all flock to your content.
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2.Big 3 Benefits
Some marketers say the brain can not process negative sentences; ones with words like not, no and none.
For example: if you tell someone, do not think of elephants, guess what he or she is thinking about?
This might be why telling people what to do, instead of what not to do, is so commonly used.
What is important here is really getting into the head of your prospects.
Generally, you will want to focus on the big 3 benefit categories:
Making money, and
If your benefit does not fit into any of these, you might want to re-think it.
To know exactly what tips your readers might need, just ask them in your next e-mail or at the end of a blog post or video!
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3. Case Studies
Case studies are great, because there are so many you can easily discover online
And they require practically NO experience or creativity to write!
All you have got to do is find an individual or organization whose experience is useful or interesting, tell their story, and demonstrate the valuable lesson of the story.
To find a good case study, just use Google to find people who are already where your prospects want to be.
So, let's say I wanted to write for martial artists, I'd might search for â€œmartial arts masters.â€
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I hope you found this useful.
Have a great day