Targeting Customers-Understanding Psychological Triggers

Can you stimulate curiosity in your customers and tempt them to buy your products? You most certainly can and it's not even that hard. You don't need to be charlatans and hoax your customers through fraudulent schemes. You just need to keep it simple and try some honest tactics that can help you achieve your target without putting your brand name at risk. If you understand the psychology of your audience, you can persuade them to buy your products. Lets find out more.

1. Introduce newer things!
Humans always have a penchant to discover something new. They get bored of old things. Whenever you watch a movie, no matter how great it is, you'll lost interest in it after 3 or 4 viewings. Why do you think every Smartphone brand and automotive giant releases a new model of their car every year? Because they know the psyche of their customers and they know how to trigger their mental faculties. To create a perception of novelty, it is necessary that you introduce some tweaks in your products or make some changes in them and release a newer improved version after some months.

2. Give answers!
Humans are always searching for answers. Since the origin of the universe, man has traveled to the moon and has tried to explore distant galaxies just to find answers to the questions that arise in his head. If you can give answers to the questions of your customers no matter how arbitrary they are, there is a bigger possibility that they will be drawn towards your product. It's just how the human brain works.

3. The art of Storytelling
What is the best way to stimulate human emotions? Yes, telling them a story. Humans have been telling stories for hundreds of years and most of the messages and information has been conveyed through these stories. Stories have the power to transport humans into a whole other universe without actually being there. It arouses the interest of the reader or in this case your potential customer. Make sure your brand has a story and it conveyed effectively to you customer to reap productive results.

4. Give Simple solutions
Laziness is something that is inscribed in human nature. If there are many ways to reach a single destination, then humans will always travel that road that will get them to the destination quickly and without much effort.
You need to provide your customers with quick solutions instead of confusing them. If they have to do a lot of effort to know about your product and find out what it does, they will be discouraged to buy it. Make sure the convenience of the customer is kept in mind at all times.

5. The need of a common enemy
Humans know that there is a lot of malice in this world. They have fought many wars over the years just to eradicate evil. If there was no evil in this world, then this world wouldn't make such sense to humans because then who could explain all the tragic things that happen to good people.
In Internet marketing, you need to understand that you have to find a common enemy and then make alliances with those people who are also against this foe. This will help you create links in the market and increase your relevance. However, you need to be careful while creating a common enemy because if this is someone or something that can create controversy then it can backfire as well. Make sure that you stay away from politics and religion and similar things to avoid any unwanted troubles.

6. Make your customers curious!
Curiosity is one of the most important mental triggers. If you can arouse curiosity, you can attract a large number of customers to your product. You can incorporate this trigger in your content. Content is king but how do we put a crown on it? Well, you need to make content that always keeps the reader wanting more. Never tell your customer the whole story but tell him the part of the story which will interest him the most so he keeps on reading about your product. You can also use this concept in the emails. Always make sure that you don't give away the complete answer to your customers. This will develop an itch in their bodies and they will be bound to scratch it.

7. Give Social Proofs!
If there is a new product in the market, then people will always ask their friends or look on the internet for reviews. They will want to know that what they're buying is actually worth it or not. Having some kind of proof that your product is actually valuable for your customers is quite important. You need to make your prospects believe that your product is actually worth their money and you can do that by showing them how good it is doing in the market. You can use the testimonials of your clients to show the people that your product is really something they should go for.

8. Value your customers!
We all want to feel wanted and important in this world. If your customers are valued among their peers because of your product, then they will put their trust in your products as it will also elevate their social status. You also need to make sure that you cater to the needs of your customers. Any company who does not provide good customer support faces a lot of criticism in the market and this hurts its reputation.