Initially, the idea of writing and publishing a digital book may seem appealing and exciting, but in the long run, it requires a lot of hard work and effort. What most people forget when they begin with it, is, that writing is just the easy part. The challenge arises afterwards.
Once a person finishes a book, he or she has to factor in the audience, market, publishing and promotion. Even if you are not selling your book for profit, you still have to market and promote it for the audience. Unless the people get to review and rate the book, it will not be able to make a place among the digital libraries.
In order to get support from platforms like Amazon and Goodreads, E-Book writers have to make sure that the content and design is top notch. If you are planning to make some money off your book, having it listed on Amazon or reviewed by Goodreads, can prove to be highly useful.
However, these are the big leagues, and making it up there is not easy. A writer has to come up with a well-planned and carefully executed marketing strategy that captures the attention of both the readers and publishers aptly. Once you are done with all the final editions and changes in your book, it is time to focus on building a marketing strategy and getting the word out.
Now there may be no absolute formula for success when it comes to E-Book writing and publishing, a few tried and tested tips have come in handy over time.
- Create an overall plan for everything.
Planning it all out carefully and thoroughly will help writers identify their target market and realize how they want to go about promoting their book in the end.
- Make sure that the audience can benefit from the work.
While selling and making profits might be important, it should not be the sole focus. Write about topics that are relevant and can benefit your audience. Promote your book among people who can take something substantial away by the end.
- Be creative
This is integral to a good marketing strategy. Try to come up with unique and interesting ideas to create a hype regarding your work. Once you are able to get people excited about your E-Book, they will promote it on various forums and share the information further on.
- Use social media effectively
Talk about your book with your Twitter followers or Facebook friends. Get the word out to everybody you know and ask them to share it as much as possible.
- Release an excerpt or chapter from the book
This is a very good and effective strategy to get people talking about your E-Book. By releasing a small excerpt or chapter, you will build anticipation and prompt your readers to get the full version.
- Promote it via Email lists
Your email list is a highly effective way of establishing a personal relationship with your readers and getting them to show interest in your work. Notify all the people on your list about your upcoming book and garner their attention by sending regular updates.
The more you get people discussing your book on different forums, the more hype you will be able to build. Try and get early reviews from audience members and get people to post about it on social media. This will go a long way in bringing your book into the limelight.
- Put in as many links as you can
Reach out to famous bloggers and ask them to link your E-Book within relevant content. Make sure that you have written about a trending topic which people can easily relate to. This way you will be able to link your book with popular searches and current trends.
The above mentioned pointers can really help writers get things on track. If you are an author trying to generate the audience's interest regarding your work, these tips can prove to be highly useful. Just remember that whether you are trying to make some money from the E-Book or writing for any other purpose, getting the word out to people on time is what matters in the end.