How to invest 500$ into your website?

17 replies
I have been working part-time on my niche website for the past six months, and finally it has started generating income. Most of the income comes in spikes thanks to successful social media campaigns, which basically mean that I only get money if I spend more time that I would like to, on social media. I've set aside 500$ to invest in my website. The idea is to create means for it to generate passive income (SEO ecc.) This is my first entrepreneuring endeavor, so I don't really know where to invest that money. The first thing that came to my mind was to hire writers for the blog-part of the website so I can help SEO ranking. But this is 2016 and maybe that tactic is a bit outdated... What do you guys think? Any type of advice would be greatly appreciated!
#500$ #invest #website
  • Profile picture of the author neshaword
    Why do you think that blog is outdated? You don't have to post a new blog article every single day. A few times in a week is more than enough. Investing in your website's content is always a good decision. It will definitely pay off in the long run. Cheers!
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  • Profile picture of the author kilgore
    When I first moved out of my parents' house, I did my grocery shopping by simply picking out a bunch of things I liked that didn't cost too much. In the end, I spent more than I had to, and I ended up throwing out a lot of food that I never used. I quickly learned that it was better to pick out the meals I was going to cook before going shopping. So I looked at the recipes for the meals I was going to cook, compared the ingredients they required to the ingredients I already had and then just bought what I actually needed. The end result was that I spent less money and threw out less food. My meals were better too.

    Your question reminds me of someone posting on a public forum, asking a bunch of strangers who know nothing about you, your tastes, your cooking abilities or what you already have in your pantry what you should buy at the grocery store.

    Some of the people who respond to you will be really good at outdoor grilling. So they're going to suggest you buy hot dogs and burgers.

    Others like me, love making pasta sauces from scratch. So I'd suggest you get some cans of tomatoes, good olive oil and a cheap bottle of red wine.

    But what we didn't realize is that you're a vegetarian, so burgers and hot dogs aren't going to work. And that all you have to cook with is a microwave, so you're not going to be able to reduce those tomatoes on the stove for 30 minutes to an hour like you need to.

    In short, if you take our advice, your grocery trip is going to be a disaster.


    For the same reason, it really just doesn't make sense to ask a bunch of strangers who know nothing about you, your skills, your abilities, your goals or your business what you should spend your money on. As well meaning as everyone is, we're just not in the position to be able to make that decision for you.

    What you need is a recipe.

    So here's what I'd do:
    • Spend $1 on a pen.
    • Spend $4 on a notebook.

    Then spend a couple of hours outlining a business plan. You don't need anything fancy or formal. I personally like the Business Model Canvas (see for example, Strategyzer | Business Model Canvas) -- but even just a list of bullet points outlining your goals, your needs, your resources, your customers and your value proposition will do.

    Now look at your business plan. What do you need to implement it? What do you already have? You now know how to spend the remaining $495.

    Then again maybe you'll find that you don't even need the whole $495, in which case you can save some money. Or maybe you need a little more than that, in which case you need to figure out how to get it.

    The point is, let your plan drive your budget. Don't just put a bunch of random crap into your business's grocery cart. That's just a recipe for spoiled food.

    .
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    • Profile picture of the author TheVaultBoy
      Originally Posted by kilgore View Post

      When I first moved out of my parents' house, I did my grocery shopping by simply picking out a bunch of things I liked that didn't cost too much. In the end, I spent more than I had to, and I ended up throwing out a lot of food that I never used. I quickly learned that it was better to pick out the meals I was going to cook before going shopping. So I looked at the recipes for the meals I was going to cook, compared the ingredients they required to the ingredients I already had and then just bought what I actually needed. The end result was that I spent less money and threw out less food.

      Your question reminds me of someone posting on a public forum, asking a bunch of strangers who know nothing about you, your tastes, your cooking abilities or what you already have in your pantry what you should buy at the grocery store.

      Some of the people who respond to you will be really good at outdoor grilling. So they're going to suggest you buy hot dogs and burgers.

      Others like me, love making pasta sauces from scratch. So I'd suggest you get some cans of tomatoes, good olive oil and a cheap bottle of red wine.

      But what we didn't realize is that you're a vegetarian, so burgers and hot dogs aren't going to work. And that all you have to cook with is a microwave, so you're not going to be able to reduce those tomatoes on the stove for 30 minutes to an hour like you need to.

      In short, if you take our advice, your grocery trip is going to be a disaster.


      For the same reason, it really just doesn't make sense to ask a bunch of strangers who know nothing about you, your skills, your abilities, your goals or your business what you should spend your money on. As well meaning as everyone is, we're just not in the position to be able to make that decision for you.

      What you need is a recipe.

      So here's what I'd do:
      • Spend $1 on a pen.
      • Spend $4 on a notebook.

      Then spend a couple of hours outlining a business plan. You don't need anything fancy or formal. I personally like the Business Model Canvas (see for example, Strategyzer | Business Model Canvas) -- but even just a list of bullet points outlining your goals, your needs, your resources, your customers and your value proposition will do.

      Now look at your business plan. What do you need to implement it? What do you already have? You now know how to spend the remaining $495.

      Then again maybe you'll find that you don't even need the whole $495, in which case you can save some money. Or maybe you need a little more than that, in which case you need to figure out how to get it.

      The point is, let your plan drive your budget. Don't just put a bunch of random crap into your business's grocery cart. That's just a recipe for spoiled food.

      .
      Thank you for the lovely response! You're 100% right, asking strangers that know nothing about me, how I should invest in my website is a bit silly. Maybe I need to rephrase my question: more than how to invest, I'm interested in what the possibilities are. To use your cooking metaphor, imagine a person who was consuming food supplements all his life, discovers that there are other types of nutrition. He does not know what these types are, heonly knows that they exist, so in order to make his choices he must learn what possibilities he has. In my case I know that there are different ways to invest money into my website, but I know very little about what they are, and what limitations a budget of 500$ can set. A simple Google search results in more marketing than useful advice, so I was wondering what the experienced warriors can suggest. Afterwards I promise you that I will get my pen and notebook and build my business plan based on my personal tastes
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  • Profile picture of the author Chris-
    Yes, posting high quality relevant content on a blog can certainly help with SEO.

    Aim for 1,200 words or more, for most of the articles, as that's ideal for SEO.

    Another great way of getting more customers to buy, is using a mailing-list. Once subscribers have received good value from you, and feel they know you a bit, conversion rates will be much better.

    You can combine the two . . . post the mailing-list posts about a week later on your blog, so anyone who reads the blog has an incentive to join the mailing-list to get the posts sooner, and it is usual to offer them a free report on some relevant subject when they sigh-up.

    Obviously, SEO is a big subject, but great content is a very good start. If your website uses WordPress (which I highly recommend for SEO), there are plugins which will automatically send messages to your social-media accounts about your posts, thus adding more SEO and direct traffic from those too.

    Hope that helps.

    Chris
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    Unusual opportunity! CPA type offer (no selling), commissions $1k to $300k each time, in-person (US), phone or online. Click here for more details.
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  • Profile picture of the author Devilfish168
    that is fast to be frank within 6 months your website earn

    how much you getting?
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    • Profile picture of the author TheVaultBoy
      Originally Posted by Devilfish168 View Post

      that is fast to be frank within 6 months your website earn

      how much you getting?
      Like I said is based on my social media campaigns. A successful campaign can yield me between 25 to 80$ but I would like to abandon this tactic as fast as possible. This makes me spend too much time for my money
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      • Profile picture of the author Devilfish168
        Originally Posted by TheVaultBoy View Post

        Like I said is based on my social media campaigns. A successful campaign can yield me between 25 to 80$ but I would like to abandon this tactic as fast as possible. This makes me spend too much time for my money
        hmm is it every day 25 to 80?

        if so you still can carry on using this way , I feel re invest
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  • Profile picture of the author PvPGuy
    Originally Posted by TheVaultBoy View Post

    The idea is to create means for it to generate passive income (SEO ecc.)
    ^Your Stated Goal:

    Solo Ad partners could be mostly passive, and extremely lucrative. I'd continue to do your social promotions if they're netting you positive return and use the money toward solo ads if you can find partners in your niche. Other forms of paid traffic are highly recommended too if you can't find solo ad partners.

    I always factor in SEO in any content I create but I always treat it as a tertiary benefit because generally 'ranking' is a long-term game. That's also why I would caution against overspending on content (assuming you already have a decent site setup). You should only pay for content that you can afford to promote.
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  • Profile picture of the author IAmMyDestiny
    You didn't mention how you're monetizing your website, as that can make a huge difference. A single product, a small funnel like a $7 book and a $30 upsell, or simply ad revenue or what.

    But if it's passive income you want, that boils down to 2 simple things:

    1. Targeted predictable automated traffic
    - This can be achieved most successfully via PPC ads, social media ads, SEO rankings (ranking in ANY search engine: youtube, amazon, google, etc)

    2. Something to sell them that doesn't require you to personally handle sales
    - Examples: digital products, referral services, affiliate sales, membership.. etc

    If you have a good flow of traffic and a product that delivers them something they want, it's hard not to succeed.

    You just look at where your website/blog is lacking the most and improve there. Without more details, that's all I can say.

    For example, if you already have a good traffic flow, but your product isn't selling so well, invest in a higher converting product.

    If you have a good product that's converting but you don't have much traffic, then invest in your traffic.

    If you have a high bounce rate on your page, then work on more engaging content.

    Get numbers for all of your site metrics/sales, track them and make improvements where you see weak spots.

    Best wishes to your success.
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  • Profile picture of the author rehema
    just watching and it is time that we looked at how others are able to share the investment tips that are there
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    Start Building your blog now at smartonlineincomes.com

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  • Originally Posted by TheVaultBoy View Post

    I have been working part-time on my niche website for the past six months, and finally it has started generating income. Most of the income comes in spikes thanks to successful social media campaigns, which basically mean that I only get money if I spend more time that I would like to, on social media. I've set aside 500$ to invest in my website. The idea is to create means for it to generate passive income (SEO ecc.) This is my first entrepreneuring endeavor, so I don't really know where to invest that money. The first thing that came to my mind was to hire writers for the blog-part of the website so I can help SEO ranking. But this is 2016 and maybe that tactic is a bit outdated... What do you guys think? Any type of advice would be greatly appreciated!
    SEO is good, don't get me wrong...

    But, if you know how to turn cold traffic into subscribers then your best bet in my opinion is to either do Facebook Ads or SoloAds (Clickonomy).

    Here's why...

    If you've got a system up that will take that cold traffic and convert them into a person on your list...you'll be able to market them over and over and over again.

    That system is basically a 1-page website, a bridge page, and your affiliate offer that would help you recoup your ad-spend. That way for every dollar your spend you at least breakeven or make a little.

    If you can at least break even then you can make all your profits on the backside, via upsells and email.

    Your primary goal should be to get targeted people onto a list.

    You can turn that $500 into $5,000 if you setup a system.

    Once people are onto your list then you can create blog posts and promote them to your list and get some good rankings fairly quickly if you have a decent sized list.

    Because good will see all your blog posts getting lots of traffic, and if you're optimizing your online blog posts or any content for that matter you'll start to ping ole' google with your flood of traffic and boom you're moving along.

    Hope this helps. Check out DotComSecrets book by Russell Brunson it's a winner!
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  • Profile picture of the author yukon
    Banned
    You're not ranking pages just because you have articles.

    Research SEO silos, you'll get more bang for your buck. Either way you still need strong followed backlinks to rank pages for keywords with any decent amount of traffic.
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    Hi
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  • Profile picture of the author nikhilsonu44
    Its very good idea to invest money in your website and investing in correct way helps a lot in making good revenue for your website just buy a good content creation software and that creates content automatically and do changes manually and also start doing Pay Pay click (bing,7search.com,facebook.com) use click bank and any affiliates and make commissions. Also hire any content writers in fiverr for pennys where u can get all things done for $5.
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  • Profile picture of the author scribeforhire
    I liked kilgore's answer to your question best of all. But in general, my preference is to buy solid, top-quality content and a few targeted ads on sites that "match the niche." Good luck.
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  • Profile picture of the author George Schwab
    Originally Posted by TheVaultBoy View Post

    I have been working part-time on my niche website for the past six months, and finally it has started generating income. Most of the income comes in spikes thanks to successful social media campaigns, which basically mean that I only get money if I spend more time that I would like to, on social media. I've set aside 500$ to invest in my website. The idea is to create means for it to generate passive income (SEO ecc.) This is my first entrepreneuring endeavor, so I don't really know where to invest that money. The first thing that came to my mind was to hire writers for the blog-part of the website so I can help SEO ranking. But this is 2016 and maybe that tactic is a bit outdated... What do you guys think? Any type of advice would be greatly appreciated!
    Tell you what, $500 is plenty if you choose your tactics wisely.

    I'm in a similar situation with 1 site currently, and best, cheapest and most effective solution is this:

    1) press release with YOUR CHOSEN keywords in the title
    no cheapo crap releases, I use a real pro for that, best in his class,
    and he's cheap for what he does, $55 - if you go with a competitor you can pay up to $300 for the same service.

    2) Just one day later Google lists your title about 200-300 times in the results.

    3) Now you pick the highest ranking resulot, or a media site of your liking
    and use this as your base to rank for your chosen keywords in the results
    when people search for these keywords only.

    4) Now you do some quality backlinking to that site, you can use every
    link that is viable and not complete BS. Because these authority sites can
    handle a lot of heat without getting penalized. But quality links still get you there faster. Now you will rank top 10 in under a month and people
    really interested will read your release, and click through to your blog.

    Voila!

    Done
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  • Profile picture of the author TheVaultBoy
    I would like to thank everyone on their advice! Where should I buy articles?
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  • Profile picture of the author samuelbreezey
    What is your niche website on?

    I would personally set aside on creating some sort of digital product first that you can sell on your website and worry about SEO afterwards.

    IMO there is better ways to focus your time on than SEO. Does that mean SEO doesn't have a place? Of course not.

    1) Create a digital product that you are going to sell
    2) Create a free report/gift that you will encourage people to download in return for their email (generate leads)
    3) Send people to a landing page advertising the free report
    4) I would spend around $50 on FB in traffic targeting people in your niche
    5) Set up autoresponders to send your free report and then link them to your Digital product that you will be selling
    6) Once you have the above mastered I would then worry about SEO.
    7) Once the system is all automated and you are happy, spend the rest of your $400

    The reason is SEO will give you some extra traffic that will guess what see your FREE PRODUCT and will potentially buy your digital product

    Hope this helps
    Samuel
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