This isn't a revolutionary idea. Yet, I thought that playing hard to get was something more appropriate for Hollywood and sales world. She was talking about copywriters, but it's pretty much clear that Diva concept has much broader application opportunities.
So, I have a couple of straightforward questions for you:
Do you make your clients treat you as a Diva?
For what is worth, Joanna Wiebe was honest about her Diva period. This is an enjoyable, but also a very risky operation. Some clients will get exactly what they want - a Diva. And some will raise their eyebrows and immediately look for a new marketer/freelancer/provider.
OK, let's hear it from Divas of the IM world. How it feels to be a Diva? Is playing hard to get a brilliant or a business suicide strategy?