I've joined these forums and am just beginning to read through the plethora of information available. I just opened my own fitness business as i'm a personal trainer. I just finished my website which includes: 3 fitness e-books (targeted specifically at beginners), customized online training (including app, correspondence, hundreds of videos where i'm demonstrating exercises/form, and more), and in-person bootcamps.
Here's the thing. I have all of this stuff ready to go, ready to be sold, i just have NO CLUE about how to reach my intended audience.
First of all my e-books; I was thinking about buying another domain with the e-books name and just having one of those really long clickbank style landing pages (with video about the product) and setting up an account with clickbank. Is this a good idea? My only concern is i already have a website, i already invested the time getting that all set up along with an SSL, designing my payment gateway, and more. If i did this it would be more time, more money, and all my transactions would be done through clickbank. Is this really worth it for this type of information product? I know this might seem like a silly question, i'm just at the point where i've invested all this time up-front and i'm ready to start making some sales.
Secondly, for online training, what is the best method for advertising this? I want to offer customizeable workout plans to my clients at a discounted price than they would pay if they were to work with me one on one in person. This is an opportunity for me to create effective workout plans for people all over the world, and at a cheaper price.
Lastly, for my bootcamps i'm going to be doing advertising in my local area as well as maybe some facebook ads in my local area.
I guess my main question is, how do i drive traffic to my site? How can i most effectively sell these services/products?
My current plan is to develop a social media presence, start buying some facebook ads, keeping up to date on social media, and maybe contacting some social media accounts on instagram involved in fitness who can advertise my e-book or services. I'd like to know any tips/tricks/dos/donts so that i don't waste time, money, and more on inneffective marketing strategies.
Thanks to anyone who can give me some pointers and i'm sorry if i've posted in the wrong area of the forum. P.S. I will continue to read and learn as i read through the forums so i'm sorry if i've posted a stupid question.
p.s.s. I'm also looking into getting some sort of software so i can create and manage an email list with a newsletter (as well as adding a pop-up call-to-action on my site). I'm not sure what i'm doing though....