Approaching an "Expert"

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Is there a blue print of how to do this?

I decide i want to create a book on a certain subject. I believe it is a good idea to get an expert in the field to come onboard, and provide content, in the form of either an interveiw i can then use in the product, or to even write some of the content.

What is best way to approach this kind of offer?

What should i be offering the "expert"? A fixed fee or share of the profits?

Just wondered how other people attracted experts in their niche to provide content.
#approaching #expert

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