Is Content Really King

21 replies
Writing content for a site? The advice I get being new to internet marketing all the time is, content is king what does it mean exactly? I am not a writer nor would I afford to buy articles all the time. But is this what I should focus on
#content #king
  • Profile picture of the author AnniePot
    It's your content that not only does much to govern how your website is ranked, but also attracts visitors to your website and (hopefully) keeps them there. Web content is, after all why people visit your site. They are seeking information.

    Yes, much of your content needs to written, but it can also be multimedia:
    • Video
    • Sound
    • Animation
    • Images
    But you should use multimedia as an enhancement to your written content, not a replacement for it,

    You say you are not a writer and you cannot afford to buy written content. I suggest you begin learning how to write then, otherwise what is the point?

    Visit sites similar to you own, read their content and write something similar. NEVER copy content from another site; don't use plagiarism as your site's foundation, that's a recipe for disaster.

    Say for example your website is about blue widgets. Google blue widgets and read everything you can about them. Then go on sites such as Amazon where you can buy blue widgets and forums about them and discover what problems people are encountering.

    This will provide you with a great opportunity to write about how to solve those problems.

    The more you write, the better you will become. There are plenty of places such as Slick Write you can visit on the web to get your writing assessed. They will help you learn and improve.
    {{ DiscussionBoard.errors[10752144].message }}
  • Profile picture of the author EPoltrack77
    When people are online they are looking for information. We marketers can provide that information and then introduce products that we feel can help the marketplace out.
    Signature
    Working to achieve higher results...
    {{ DiscussionBoard.errors[10752153].message }}
  • Profile picture of the author aizaku
    content is an old king that needs your help if you want it to rule the SERPS



    You need to actively promote it and get other bloggers to promote it.

    You'd be surprised to see what happens when you just ask,
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10752189].message }}
  • Profile picture of the author JohnMcCabe
    On the Internet, attention is the coin of the realm. If someone builds a website and no one sees it or knows it's there, does it really exist?

    The way you get attention is with your content. (SEOs, cover your eyes for this next bit.)

    The content does not have to be on your own site, nor does it have to exist to please a few thousand lines of code in a bank of computers at an undisclosed location in Washington state.

    Whether it's a page on your own site, a video on YouTube, a status update on Facebook or one of the 1,001 other social networks, a podcast, an ebook, or whatever combination you can come up with, your content helps people select themselves into or out of your tribe.

    So, yes, content is king. And like most kings these days, your content will rule only with the consent and cooperation of the subjects.
    {{ DiscussionBoard.errors[10752384].message }}
  • Profile picture of the author Jeff Burritt
    Banned
    Traffic is King. Whatever gets you traffic is what you do. And if that is content, fine. But content is not king. Content is a means to an end. Traffic is that end. So practically speaking traffic is king.
    {{ DiscussionBoard.errors[10752397].message }}
    • Profile picture of the author George Schwab
      Originally Posted by Jeff Burritt View Post

      Traffic is King. Whatever gets you traffic is what you do. And if that is content, fine. But content is not king. Content is a means to an end. Traffic is that end. So practically speaking traffic is king.
      Bingo!

      long live the majesty the King!
      Signature

      {{ DiscussionBoard.errors[10752796].message }}
  • Profile picture of the author neshaword
    You say, you aren't a writer and you can't afford to order new articles all the time. So, write it yourself and you aren't going to regret it. Make sure you're providing relevant and decently written content. Then, as you grow and develop you will be able to hire pros to take care of your content. Content is undoubtedly very important for IM. You can expect from it to address all of your needs and expectations, but you shouldn't neglect it under any circumstances. Cheers! N
    {{ DiscussionBoard.errors[10752439].message }}
  • Profile picture of the author Rory Singh
    I don't think content is King.

    I believe it's Queen.

    Yes it's true that you need high quality content that 'serves' your target market with value.

    But no great content can survive on its own.

    Marketing and Promotion of that content is KING!

    Because without promoting that content (unless you are already a guru who already has as huge following), hardly anyone will see that content.

    Conclusion: Content is part of the success equation online but not the whole thing. Make sure to promote your stuff so you can get 'targeted' eye balls on it (people who could benefit from it and even buy from you).
    {{ DiscussionBoard.errors[10752531].message }}
  • Profile picture of the author kodewhizz
    Content is at the heart of today's marketing strategies as businesses use websites and blogs to demonstrate their own expertise.

    In the past five to ten years, the web has transformed buying behavior. In the past, if a potential client wanted information on your services he would call your office and engage you or one of your sales team to get the lowdown on your offering.

    Today, his first port of call is undoubtedly the internet. He'll search on Google, check out your website and expect to sign up to article updates or social media feeds to find out more. He is checking to see who he could best trust to solve his business problem. He expects to find valuable content.
    {{ DiscussionBoard.errors[10752536].message }}
  • Profile picture of the author robseo
    Answer questions. That's all you need to know. Do it in text, video, jpeg... whatever you want.
    {{ DiscussionBoard.errors[10752673].message }}
    • Profile picture of the author robseo
      In addition to that,

      Educate and entertain.

      But answer questions is key.
      {{ DiscussionBoard.errors[10752674].message }}
  • Profile picture of the author lakybel
    Always ask yoursefl what make you stay long at others websites. If you don't find great content, do u want stay or visit it again?
    {{ DiscussionBoard.errors[10752710].message }}
  • {{ DiscussionBoard.errors[10752771].message }}
  • Profile picture of the author aizaku
    whatever.....

    the point is, if you think the "build it and they will come" approach is going to work then you're sadly mistaken.

    Yes, you need great epic content but then you gotta pimp out your content.
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10752798].message }}
  • Profile picture of the author Edwin Torres
    Yes and No. You need a combo of both...1. Kick ass content! and 2. A plan to get that content seen.

    You can write the best post in the world, but if no one sees it whats the point?
    {{ DiscussionBoard.errors[10752915].message }}
  • Profile picture of the author Denismaark
    Yes content is king because Google gives a value who have rich meaningful content. In content we include articles, videos, images and inforgraphics.
    {{ DiscussionBoard.errors[10752917].message }}
  • Profile picture of the author Winning34
    Good things happen when you create killer content. People share it. People link to it. People follow you. Search engines notice you. You become known as an authority in your niche which can bring lots of other opportunities further down the line.
    {{ DiscussionBoard.errors[10752926].message }}
  • Profile picture of the author natashagabrielle
    I believe quality content is better than the quantity of content
    Signature

    So you want to gain real followers on Twitter and get more traffic to your blog? My affordable course will help! http://bit.ly/29dNQzp

    {{ DiscussionBoard.errors[10752960].message }}
  • Profile picture of the author dkate9
    Yes, Content is always ruling. Content pulls traffic, guides users, drives conversion, and encourages action, without good content which is perfectly optimized you can't go on google first page fast.
    {{ DiscussionBoard.errors[10752965].message }}
  • Profile picture of the author johnben1444
    There have been a lot of misconception and controversies surrounding "content the king".

    Many think if you just focus on the content by investing time and money on it, you will come out a winner. Unfortunately, that is not true...

    Your great content on its own cant take you anywhere. As a matter of fact, inferior content that gets more exposure will do better than good content that nobody knows of.

    So what am I saying; write a very good content, Yes!
    A very good content, yes again!

    Drive traffic to it and it will convert better than the inferior one.

    Quality content can easily get viral when treated well by a savvy marketer. It can get featured, shared, syndicated, blogged, grab social media attention and all that.

    Before any of these can happen, you need to sum up your calculations and arrive at conclusive answer.

    In the nutshell, when a quality content is merged with the right amount of quality traffic, it can easily get viral and above all convert well too.
    Signature
    Grow your social media account, Spotify Streams, YT Views & IG Followers & More
    Software & Mobile APP Developer
    Buy Spotify, Facebook Bot & IG M/S Method
    {{ DiscussionBoard.errors[10752969].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by johnben1444 View Post

      Your great content on its own cant take you anywhere. As a matter of fact, inferior content that gets more exposure will do better than good content that nobody knows of.
      One of the deadliest combinations for any business is great marketing and exposure coupled with an inferior product. You might make some flash in the pan money, but when the word gets out, and it will, your business will be DOA.

      That said, a 'meh' product coupled with 'meh' exposure will do better than a great product with no exposure.

      Change the word "product" to "content", and the principle still holds.
      {{ DiscussionBoard.errors[10753584].message }}

Trending Topics